KI-Kompass #04 - for mediation, coaching and counselling
(10.03.2025, 12-13 h)

Reflection with Shieldapp.ai

How does LINKEDIN present me, what does it reveal, what remains hidden – and what content will be worthwhile for me in the future?

It is helpful for the Monday session to make sure that you have in advance Create an accountin order to actually work with it. You can then delete this account again so that you don't slip into the paid version, which would start after 14 days.

Detailed summary

AI Compass With marketing aspect.
Sascha opens the fourth AI Compass and introduces Gunnar Duvenhorst as co-host, who specialises in marketing. They explain that the session will be recorded and later shared on YouTube and social media. The main topic of the event is a specific marketing topic with a specific tool that participants may have already created accounts for. Sascha mentions that the community has grown to over 300 people, although not everyone can attend live.

Content marketing on LinkedIn
Gunnar discusses the importance of content marketing and data-driven marketing, especially on LinkedIn. He emphasises the importance of visibility and recommends a minimum viable strategy consisting of a strategic plan, content plan and editorial plan. Gunnar emphasises that LinkedIn is an effective platform for B2B marketing and explains how content marketing helps to prepare potential customers and demonstrate your expertise. He also emphasises the importance of data analysis to optimise marketing activities and improve targeting.

LinkedIn post analysis with Shield App
Sascha presents the features and benefits of the Shield app for LinkedIn analytics compared to the native LinkedIn features. He shows how the app provides a more comprehensive overview of post performance, engagement rates and historical data, making it easier to plan and analyse content strategies. Sascha and Gunnar discuss the importance of regular activity on LinkedIn and how the Shield app can help identify trends and patterns in user behaviour.

Content planning with LinkedIn tools
In this meeting, Sascha, Svetoslav and Gunnar discuss using the Shield app for LinkedIn analytics and content planning. Gunnar explains that the app is especially useful if you already post regularly and have historical data. He recommends starting with a simple method like index cards to collect topics and ideas before using more advanced tools. Sascha emphasises the importance of gaining experience on LinkedIn before working with content marketing tools.

AI compass for mediation, coaching and counselling?

  • Mediation, coaching and counselling take place in a different context today than they did 10 years ago.
  • We and our clients use tools that were unthinkable five years ago. Our training, mental concepts and practical interventions will (have to) adapt to this.
  • But not only our counselling environment, but also our business environment has already changed considerably: Anyone who works successfully and happily as a mediator, coach or counsellor today can be sure that circumstances and conditions have contributed to this that no longer exist today.
  • The impact of this change on training in mediation, coaching and counselling (of people) cannot be estimated at the present time.
  • Our routines in training and counselling are more for our mental well-being („Hide“), but by no means for cleverly navigating this unknown terrain, which hardly seems worth exploring today because it threatens to be completely different tomorrow.

Nevertheless, the AI compass wants to make steps possible.

Because those who learn to move in the unknown today,

is in good practice for tomorrow.

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