Contents:

Welcome to the second part of our Smallest series here in the podcast: Marketing approaches for mediation services.

After we were Episode #174 on the importance of one's own specific market positioning this time it is about the so-called Contact points and contact offers that create, enable and increase our visibility.

Successful acquisition in mediation: increasing contact points and visibility

Welcome to today's podcast episode! Today it's all about acquisition and how you can create points of contact and increase your visibility for mediation services. Acquiring mediation cases is a challenging task that requires precise knowledge of the target group and their needs as well as a planned, consistent approach.

In this episode, we talk about how you can build an effective customer care system and develop a structured approach in several steps. Especially at the beginning, it is important to focus on a few proven activities.

1. analyse target groups and identify needs (create a persona!)

The first step in successful acquisition is to know your target group precisely. Who are your potential customers and what specific needs do they have? Take‘ the time to answer these questions and develop a clear picture of your target group. The better you know your customers, the better you can target your acquisition strategies. Individual target groups are visualised with the help of a so-called persona.

2. system for customer care

A system for customer care is essential. Use a CRM tool to track contacts and interactions. A well-maintained system helps you to keep track and ensure regular follow-ups. Record – important information about your customers, such as their preferences and specific concerns, in a data protection-compliant – manner.

3. structured approach

A structured approach is crucial. Divide the acquisition process into several steps:

• First contact/point of contact: Initial contact via e-mail, telephone or social media.
• Presentation: Presentation of your services and their benefits.
• Follow-up: Follow-up and clarification of open questions.
• Conclusion: Agreement of an initial meeting or conclusion of a contract.

4. focus on proven activities

At the beginning of your acquisition, it is advisable to concentrate on a few tried and tested activities. These include

• Networking events: Use events to make new contacts and expand your network.
• Recommendations: Ask satisfied customers for recommendations. Referral marketing is often very effective.
• Online presence: Maintain your website and use social media to increase your visibility.

5. positive attitude towards acquisition

A positive attitude towards acquisition is the real guarantee of success. Don't see acquisition as a chore, but as an opportunity to help people and publicise your services. Your positive attitude will be reflected in conversations and interactions and convince potential customers.

6. use of your own network

Your own network can be a valuable resource. Contacts from previous jobs, former colleagues or friends can be potential clients or multipliers. Inform your network about your mediation services and ask for support in recommending them to others.

Success can be provoked!

Conclusion

Acquiring mediation services is challenging, but with the right strategy and attitude, success can be provoked! Focus on the needs of your target group, cultivate your customer relationships and take a structured approach. Utilise your network and rely on proven activities. But above all: stay positive and see acquisition as an opportunity.

Thank you so much for joining us today!

Visit our website for more tips and resources on successful acquisition in mediation. Subscribe to our podcast and stay up to date on the latest strategies and best practices in the mediation industry. Good luck with your acquisition and see you in the next episode!