INKOVEMA Podcast „Well through time“

#174 – Marketing approaches for mediation services. Part 1 – Market positioning for mediators

In conversation with Prof Dr André Niedostadek

Well through time. The podcast about mediation, conflict coaching and organisational consulting.

André Niedostadek holds a professorship for commercial, labour and social law at the Harz University of Applied Sciences; Master of Law (LL.M.) in intellectual property law; business mediator (distance learning university of Hagen); studied law in Münster and Aberystwyth (Wales); additional training as a journalist; worked as a management consultant and in the banking sector from 2001 to 2008.

Contents:

Welcome to today's podcast episode! In this episode, we dive into the topic of „mediation and marketing“ and shed light on how mediators can successfully establish their mediation services on the market.

Mediation in itself is not a sure-fire success - it requires targeted strategies and individual positioning in order to be visible and successful.

But why is positioning so important? Ultimately, it's quite simple: only those who position themselves clearly and distinctly on the market will be recognised by the desired target and customer group. Perception, visibility, acceptance - that's what it's all about. A strong positioning helps you to stand out from the competition and be recognised as an expert in the field of conflict resolution. This is not even primarily about competition between mediators, but about competition in the field of counselling as a whole. Mediators are the least likely to compete with judges in state courtsbut with team developers, coaches, supervisors and strategy consultants, i.e. all those who are otherwise trusted to conduct the difficult discussions or have other ideas.

Market positioning process

In today's article, we will introduce you to a proven process that you can use to develop your individual positioning. This process involves several steps that will help you to emphasise your uniqueness and formulate a clear message that appeals to your target group.

  1. Self-analysis: What characterises you and your services? What are your strengths, skills and experience? An honest self-analysis will help you to identify your unique selling points.
  2. Target group analysis: Who are your potential customers? What needs and problems do they have? A precise target group analysis is the first step towards successful positioning. You need to know your target group precisely in order to fulfil their expectations and requirements.
  3. Market analysis: What does the competition look like? What gaps are there in the market that you can fill? A thorough market analysis will show you where the opportunities and challenges lie.
  4. Positioning strategy: Develop a clear and concise positioning strategy. Define your core message and communicate it consistently across all channels.
  5. Implementation and visibility (following episode in the podcast!): Use various marketing tools to communicate your positioning. Whether website, social media, presentations or networking events - make sure that your target group recognises you.

In the podcast, we also talk about specific suggestions for mediation practice. From the use of digital platforms to networking strategies - we talk about how mediators can market their mediation services effectively and sustainably.

Have fun listening!

Visit our Follow website for more information and have a look at our concise guide to successful positioning in the mediation market to.

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