MARKETING FOR

MEDIATION SERVICES

Seminar

29-30 January 2026

Seminar location Leipzig

TAKE CARE OF THE SPACE FOR MEDIATION!

What is it all about?

Marketing-relevant questions!

External mediation service

    • Who are my customers? (Spoiler: conflict parties = mediants ≠ customers!)
    • Who are my clients? ⇒ Mediators, most of whom are also parties to the conflict.
    • Who are my sponsors? (Spoiler: You don't know your sponsors personally!)
    • Who are my preventers? (Spoiler: Not lawyers, psychologists or other conflict counsellors!)
    • Who are my competitors? (Spoiler: Rarely mediators!)

  • Understanding mediation as a product to be marketed.

  • Mediation marketing: brand advertising or performance advertising?

  • Mediation is an almost unreasonable product that needs to be cultivated.

  • Development of your personal marketing strategy for your mediation services

Internal mediation service

  • Understanding mediation as a product to be marketed.

  • Mediation marketing: brand advertising or performance advertising?

  • Mediation is an almost unreasonable product that needs to be cultivated.

  • Development of your personal marketing strategy for your mediation services

OBJECTIVES OF THE SEMINAR FOR INDEPENDENT MEDIATORS

  • You learn to see your service through the eyes of your customers.
  • You will learn to realistically assess mediation as a service.
  • You develop your brand because you will choose brand advertising!
  • You make a plan that you like.
  • You want to get started right away.

OBJECTIVES OF THE SEMINAR FOR INTERNAL MEDIATORS

  • You learn to see your service through the eyes of your customers.
  • You will learn to realistically assess mediation as a service.
  • You develop your brand because you will choose brand advertising!
  • You make a plan that you like.
  • You want to get started right away.
TAKE CARE OF THE SPACE FOR MEDIATION; NOT THE DEVELOPMENT OF YOUR COMPETENCES!

TOPICS OF THE SEMINAR

  • You learn to see your service through the eyes of your customers.
  • You will learn to realistically assess mediation as a service.
  • You develop your brand because you will choose brand advertising!
  • You make a plan that you like.
  • You want to get started right away.

WHAT YOU CAN EXPECT

Didactic training concept

  • You will be trained on the basis of our didactically well thought-out and unique training and further education concept.
  • You get to know the perspective of customers, of conflict parties, of those affected by conflict – and align your marketing accordingly.
  • You benefit from our extensive and high-quality practical experience.
  • You will receive all seminar-relevant index cards from the elements of mediation.

RELEVANT CHANGES IN PERSPECTIVE

  • Broadening perspectives: Who are my customers really?
  • Change of perspective – 1: What is mediation like for conflict parties?
  • Change of perspective – 2: To which of my clients' questions is my mediation the answer?
  • Clarity of perspective: How does my mediation offer present itself to my target group?
  • Perspective: How do I create the spaces for my mediation services?

Your seminar leader Prof Dr Sascha Weigel

Prof Dr Sascha Weigel, conflict consultant, mediator and trainer of the Federal Association for Mediation (BM) as well as teaching transactional analyst under supervision (PTSTA-O, EATA/DGTA), Senior Coach DBVC

SEMINAR DATES

29-30 January 2026

REQUEST FURTHER INFORMATION

SEMINAR CONTENTS

Contents

FAQ SEMINAR NEGOTIATION THEORY FOR MEDIATION

Where does the seminar take place?

When does the seminar take place?

Will I receive a certificate?

What is the scope of the seminar?

What is the group size?

How high is the investment?

VOTES FROM PARTICIPANTS

STEPHAN BADER, Senior Director HR/Syndicus, European Air Transport DHL Express Leipzig GmbH, participant 2020

Of course, you can go elsewhere and do seminars and training courses there, but why? Here the quality is right, the content and presentation are at the highest level. Simply great.

STEPHAN BADER, Senior Director HR/Syndicus, European Air Transport DHL Express Leipzig GmbH, participant 2020

Marcel Pirl, Mitteldeutsche Netzgesellschaft Strom mbH, Human Resources Management, seminar participant 2020

When the Learning materials in an innovative way and manner are very well prepared, the trainer is expected to do even better. Dr Sascha Weigel manages it, also for demanding seminar participants, coaches and mediators in a pleasant way New perspectives on familiar conflict issues to give.

I would also like to thank the employee for getting me in the mood for the seminars.

Marcel Pirl, Mitteldeutsche Netzgesellschaft Strom mbH, Human Resources Management, seminar participant 2020

Melanie Berger, management consultant and mediator, Vienna, seminar participant 2020

I can recommend the "Strategic Mediation" seminar to anyone who is looking for new approaches to the topic of business mediation. Seeing mediation as a strategic instrument opens up completely new approaches and arguments in favour of the mediator's actions. Sascha Weigel's humour and wide-ranging experience are a real enrichment - the long journey from Vienna to Leipzig was more than worth it!

Melanie Berger, management consultant and mediator, Vienna, seminar participant 2020

GÜNTHER MOHR, counsellor, training coach and transaction analyst, mediation training 2017

The decisive factor with INKOVEMA is the combination of a solid legal background, a dialogue-based approach and the explanatory content of transactional analysis models. This combination makes mediation a powerful instrument.

GÜNTHER MOHR, counsellor, training coach and transaction analyst, mediation training 2017