{"id":9894,"date":"2021-12-11T00:19:38","date_gmt":"2021-12-10T23:19:38","guid":{"rendered":"https:\/\/inkovema.de\/?p=9894"},"modified":"2025-08-05T09:27:51","modified_gmt":"2025-08-05T07:27:51","slug":"marketing-for-mediation-2-part-perspective-of-marketing-experts-inkovema-podcast-66","status":"publish","type":"post","link":"https:\/\/inkovema.de\/en\/blog\/marketing-for-mediation-2-part-perspective-of-marketing-experts-inkovema-podcast-66\/","title":{"rendered":"Marketing for mediation &#8211; Part 2: Perspective of marketing experts (INKOVEMA Podcast #66)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.5;\"><h4>INKOVEMA Podcast &#8222;Well through time&#8220;<\/h4><\/h4><\/div><div class=\"fusion-title title fusion-title-2 sep-underline sep-solid fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><h1>#66 &#8211; Marketing for mediation &#8211; Part 2 &#8211; Perspective of marketing experts<\/h1><\/h1><\/div><div class=\"fusion-title title fusion-title-3 sep-underline sep-solid fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.5;\"><h2>What is mediation from a marketing perspective? In conversation with Gunnar Duvenhorst, Alexander Lang and Sybille Teyke<\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Well through time. The podcast about mediation, conflict coaching and organisational consulting.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/inkovema.podigee.io\/66-66-marketing-fur-mediation-2-teil-perspektive-von-marketers-vertriebs-und-marketingexpertinnen\/embed?context=external\"><\/script><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Gunnar Duvenhorst<\/strong>sales marketing expert, Hannover Messe,\u00a0<a href=\"mailto:gunnar.duvenhorst@icloud.com\">gunnar.duvenhorst@icloud.com<\/a><\/p>\n<p><strong>Alexander Lang<\/strong>Sales expert (systemic sales coach), lang@mycoach-karlsruhe.de,\u00a0<a href=\"http:\/\/mycoach-karlsruhe.de\/\">http:\/\/mycoach-karlsruhe.de\/<\/a><\/p>\n<p><strong>Sybille Teyke,<\/strong> Brand expert, info@all-n-you.de,\u00a0<a href=\"http:\/\/www.all-n-you.de\/\">http:\/\/www.all-n-you.de\/<\/a><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-3\"><h2>Contents:<\/h2>\n<p><strong>Marketing means creating opportunities<\/strong>to mediate opportunities, to mediate in conflicts, to ensure understanding and negotiation results. Well, there are certainly enough opportunities in themselves, as there is no shortage of conflicts, but it is about opportunities where the parties to the conflict are ready, able and willing to pay an appropriate fee. How can this be achieved more effectively than in the past?<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":9896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[314,752,42],"tags":[],"class_list":["post-9894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inkovema-podcast","category-marketing","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing f\u00fcr Mediation - 2. 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