{"id":9860,"date":"2021-11-19T23:45:25","date_gmt":"2021-11-19T22:45:25","guid":{"rendered":"https:\/\/inkovema.de\/?p=9860"},"modified":"2025-08-05T09:19:57","modified_gmt":"2025-08-05T07:19:57","slug":"marketing-for-mediation-1-part-perspectives-of-mediators-inkovema-podcast-63","status":"publish","type":"post","link":"https:\/\/inkovema.de\/en\/blog\/marketing-for-mediation-1-part-perspectives-of-mediators-inkovema-podcast-63\/","title":{"rendered":"Marketing for mediation &#8211; Part 1: Perspectives of mediators (INKOVEMA Podcast #63)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.5;\"><h4>INKOVEMA Podcast &#8222;Well through time&#8220;<\/h4><\/h4><\/div><div class=\"fusion-title title fusion-title-2 sep-underline sep-solid fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><h1>#63 &#8211; Marketing for mediation &#8211; Part 1: Mediators' perspective<\/h1><\/h1><\/div><div class=\"fusion-title title fusion-title-3 sep-underline sep-solid fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.5;\"><h2>How mediators discover their market, address their clients and offer their services profitably. In conversation with Dr Isabell L\u00fctkehaus, Imke Trainer and Dr J\u00fcrgen von Oertzen<\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Well through time. The podcast about mediation, conflict coaching and organisational consulting.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/inkovema.podigee.io\/63-63-marketing-fur-mediation-1-teil-perspektive-von-mediatorinnen\/embed?context=external\"><\/script><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Dr Isabell L\u00fctkehaus,\u00a0<\/strong>Mediator and trainer, Berlin<\/p>\n<p><strong>Imke Trainer<\/strong>mediator and trainer, Cologne.<\/p>\n<p><strong>Dr J\u00fcrgen von Oertzen,\u00a0<\/strong>Mediator and trainer, Karlsruhe.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-3\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"24\" data-lineheight=\"36px\"><strong>Statements<\/strong><strong style=\"font-size: 16px;\">:<\/strong><\/h2>\n<blockquote>\n<p>&#8222;Nobody buys mediation &#8220; (Imke Trainer)<\/p>\n<p>&#8222;Always tell people what you are doing when they don&#8217;t want to sleep.&#8220; (Isabell L\u00fctkehaus)<\/p>\n<p>&#8222;Mediations are more difficult to sell than life insurance, and for a long time they were seen as the final enemy in sales &#8220; (Sascha Weigel)<\/p>\n<p>&#8222;Show! Don&#8217;t tell.&#8220; (Imke Trainer)<\/p>\n<p>&#8222;Most mediators have never been a party to a conflict in mediation themselves. There's something wrong; like the farmer who doesn't eat his own wheat &#8220; (J\u00fcrgen von Oertzen)<\/p>\n<p>&#8222;Perhaps it is an idea to require participation in a mediation as a mediator as part of the training &#8220; (Sascha Weigel)<\/p>\n<\/blockquote>\n<h3><strong>What&#8217;s it all about?<\/strong><\/h3>\n<p class=\"p1\"><i>Mediation can be viewed from many different perspectives. <\/i><\/p>\n<p class=\"p1\"><i>Today, we will not be looking to mediation as the saviour of an overburdened justice system. This perspective is &#8211; at least for Germany &#8211; apparently outdated anyway. Despite the dramatic decline in court cases over the past 15 years, the parties in conflict have by no means flocked to those who have positioned themselves well and close to the courts and called themselves mediators. To all appearances, they have contributed little to this; rather the many trainers who have trained organisational workers and employees in constructive conflict mediation. But that's a thesis for another podcast episode.<\/i><\/p>\n<p class=\"p4\"><i>Today, we also don't look at mediation as a mission and a way of life that swears almost religiously by a conflict resolution process. Here, the evil, step-fatherly, well, state-fatherly court proceedings sometimes seemed to leave mainly losers behind, so that it did not stand up well in comparison to the young mediation. Court proceedings seemed old-fashioned, downright aggressive compared to mediation, which came along with its mantra of a win-win situation wrapped up in an orange peel. <\/i><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>No,<\/i><\/span><i> Today we are talking about mediation as a product and as an economic service that is offered for a fee and thus on a market. <\/i><\/p>\n<p class=\"p1\"><i>We are talking about mediation as a service that is offered in a digitalising information and attention economy. People who call themselves mediators and act as salespeople want to use this product to make a living, pay for their car, office, computer, employees, children, family and thus also (further) education for themselves and their own children &#8211; and, last but not least, perhaps also pay for a pension.<\/i><\/p>\n<p class=\"p1\"><i>We want to take mediation out of the <\/i><b><i>Marketing perspective<\/i><\/b><i> &#8211; and have invited three professional and successful mediators to join us on this occasion.<\/i><\/p>\n<p class=\"p1\"><b><i>Marketing means creating opportunities<\/i><\/b><i>opportunities to mediate in conflicts. Well, there are certainly enough opportunities in themselves, as there is no shortage of conflicts, but it is about opportunities where the parties to the conflict are ready, able and willing to pay an appropriate fee.<\/i><\/p>\n<h2>Left:<\/h2>\n<ul>\n<li>Website of Dr J\u00fcrgen von Oertzen: <a href=\"https:\/\/www.einigungshilfe.de\/ueber-uns\/team\/dr-juergen-von-oertzen\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.einigungshilfe.de<\/a><\/li>\n<li>Website Dr Isabell L\u00fctkehaus: <a href=\"http:\/\/luetkehaus.berlin\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/luetkehaus.berlin\/<\/a><\/li>\n<li>Website Imke Trainer: <a href=\"https:\/\/www.rheinmediation.de\/profil\/imke-trainer\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.rheinmediation.de\/<\/a><\/li>\n<\/ul>\n<p><strong>people and projects mentioned in the podcast:<\/strong><\/p>\n<ul>\n<li>Marja K\u00f6ltzsch &#8211; supported mediation in care: <a href=\"https:\/\/crossword-mediation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/crossword-mediation.com\/<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":9861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[314,752,371,42],"tags":[730],"class_list":["post-9860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inkovema-podcast","category-marketing","category-mediationsausbildung","category-podcast","tag-mediationsmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing f\u00fcr Mediation - 1. Teil: Perspektiven von Mediator*innen (INKOVEMA-Podcast #63) - INKOVEMA - Mediation und Mediationsausbildung Leipzig<\/title>\n<meta name=\"description\" content=\"Dr. Sascha Weigel spricht mit drei erfahrenen Kolleg*innen zum erfolgreichen Marketing in Mediation. Teil 2 wird dann von professionellen Marketeers \u00fcbernommen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkovema.de\/en\/blog\/marketing-for-mediation-1-part-perspectives-of-mediators-inkovema-podcast-63\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing f\u00fcr Mediation - 1. Teil: Perspektiven von Mediator*innen (INKOVEMA-Podcast #63)\" \/>\n<meta property=\"og:description\" content=\"Dr. Sascha Weigel spricht mit drei erfahrenen Kolleg*innen zum erfolgreichen Marketing in Mediation. Teil 2 wird dann von professionellen Marketeers \u00fcbernommen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkovema.de\/en\/blog\/marketing-for-mediation-1-part-perspectives-of-mediators-inkovema-podcast-63\/\" \/>\n<meta property=\"og:site_name\" content=\"INKOVEMA - Mediation und Mediationsausbildung Leipzig\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/inkovema\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-19T22:45:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T07:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"965\" \/>\n\t<meta property=\"og:image:height\" content=\"746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sascha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sascha_Weigel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sascha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/\",\"url\":\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/\",\"name\":\"Marketing f\u00fcr Mediation - 1. Teil: Perspektiven von Mediator*innen (INKOVEMA-Podcast #63) - INKOVEMA - Mediation und Mediationsausbildung Leipzig\",\"isPartOf\":{\"@id\":\"https:\/\/inkovema.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg\",\"datePublished\":\"2021-11-19T22:45:25+00:00\",\"dateModified\":\"2025-08-05T07:19:57+00:00\",\"author\":{\"@id\":\"https:\/\/inkovema.de\/#\/schema\/person\/3def54245406b09cb172955b42a278d3\"},\"description\":\"Dr. Sascha Weigel spricht mit drei erfahrenen Kolleg*innen zum erfolgreichen Marketing in Mediation. Teil 2 wird dann von professionellen Marketeers \u00fcbernommen.\",\"breadcrumb\":{\"@id\":\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#primaryimage\",\"url\":\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg\",\"contentUrl\":\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg\",\"width\":965,\"height\":746},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/inkovema.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing f\u00fcr Mediation &#8211; 1. Teil: Perspektiven von Mediator*innen (INKOVEMA-Podcast #63)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inkovema.de\/#website\",\"url\":\"https:\/\/inkovema.de\/\",\"name\":\"INKOVEMA - Mediation und Mediationsausbildung Leipzig\",\"description\":\"Mediation und Mediationsausbildung Leipzig\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inkovema.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/inkovema.de\/#\/schema\/person\/3def54245406b09cb172955b42a278d3\",\"name\":\"Sascha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/inkovema.de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6bf3570b4b89e23e296adff835355af500657f13149da8aa9c3757e59e65c22?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6bf3570b4b89e23e296adff835355af500657f13149da8aa9c3757e59e65c22?s=96&d=mm&r=g\",\"caption\":\"Sascha\"},\"description\":\"Prof. Dr. Sascha Weigel, Konfliktberater und Mediator; Rechtsanwalt lizenzierter Ausbilder f\u00fcr Mediation (BM) und lehrender Transaktionsanalytiker unter Supervision f\u00fcr den Bereich Organisation (PTSTA-O) sowie Senior Coach DBVC - ber\u00e4t, coacht, bloggt und podcastet hier zu Mediation und Konfliktmanagement in Zeiten der Digitalen Transformation. Seit 2026 Mitherausgeber der Fachzeitschrift KonfliktDynamik. Begr\u00fcnder der Elemente der Mediation (www.elemente-der-mediation.de) sowie Inhaber von INKOVEMA. Begeisterter Fernwanderer und Fussballfan, der aktuell den Vaterfreuden den Vorrang einr\u00e4umt - so gut er kann. Lebt in Leipzig und arbeitet bundesweit.\",\"sameAs\":[\"https:\/\/www.facebook.com\/inkovema\",\"https:\/\/www.linkedin.com\/in\/sascha-weigel-a7b98b25\/\",\"https:\/\/x.com\/Sascha_Weigel\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing for Mediation - Part 1: Perspectives of Mediators (INKOVEMA Podcast #63) - INKOVEMA - Mediation and Mediation Training Leipzig","description":"Dr Sascha Weigel talks to three experienced colleagues about successful marketing in mediation. Part 2 will then be taken over by professional marketers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inkovema.de\/en\/blog\/marketing-for-mediation-1-part-perspectives-of-mediators-inkovema-podcast-63\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing f\u00fcr Mediation - 1. Teil: Perspektiven von Mediator*innen (INKOVEMA-Podcast #63)","og_description":"Dr. Sascha Weigel spricht mit drei erfahrenen Kolleg*innen zum erfolgreichen Marketing in Mediation. Teil 2 wird dann von professionellen Marketeers \u00fcbernommen.","og_url":"https:\/\/inkovema.de\/en\/blog\/marketing-for-mediation-1-part-perspectives-of-mediators-inkovema-podcast-63\/","og_site_name":"INKOVEMA - Mediation und Mediationsausbildung Leipzig","article_author":"https:\/\/www.facebook.com\/inkovema","article_published_time":"2021-11-19T22:45:25+00:00","article_modified_time":"2025-08-05T07:19:57+00:00","og_image":[{"width":965,"height":746,"url":"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg","type":"image\/jpeg"}],"author":"Sascha","twitter_card":"summary_large_image","twitter_creator":"@Sascha_Weigel","twitter_misc":{"Written by":"Sascha","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/","url":"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/","name":"Marketing for Mediation - Part 1: Perspectives of Mediators (INKOVEMA Podcast #63) - INKOVEMA - Mediation and Mediation Training Leipzig","isPartOf":{"@id":"https:\/\/inkovema.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#primaryimage"},"image":{"@id":"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#primaryimage"},"thumbnailUrl":"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg","datePublished":"2021-11-19T22:45:25+00:00","dateModified":"2025-08-05T07:19:57+00:00","author":{"@id":"https:\/\/inkovema.de\/#\/schema\/person\/3def54245406b09cb172955b42a278d3"},"description":"Dr Sascha Weigel talks to three experienced colleagues about successful marketing in mediation. Part 2 will then be taken over by professional marketers.","breadcrumb":{"@id":"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#primaryimage","url":"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg","contentUrl":"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/11\/Lu\u0308tkehaus-von-Oertzen-Trainer-web.jpeg","width":965,"height":746},{"@type":"BreadcrumbList","@id":"https:\/\/inkovema.de\/blog\/marketing-fuer-mediation-1-teil-perspektiven-von-mediatorinnen-inkovema-podcast-63\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/inkovema.de\/"},{"@type":"ListItem","position":2,"name":"Marketing f\u00fcr Mediation &#8211; 1. Teil: Perspektiven von Mediator*innen (INKOVEMA-Podcast #63)"}]},{"@type":"WebSite","@id":"https:\/\/inkovema.de\/#website","url":"https:\/\/inkovema.de\/","name":"INKOVEMA - Mediation and mediation training Leipzig","description":"Mediation and mediation training Leipzig","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inkovema.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/inkovema.de\/#\/schema\/person\/3def54245406b09cb172955b42a278d3","name":"Sascha","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/inkovema.de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6bf3570b4b89e23e296adff835355af500657f13149da8aa9c3757e59e65c22?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6bf3570b4b89e23e296adff835355af500657f13149da8aa9c3757e59e65c22?s=96&d=mm&r=g","caption":"Sascha"},"description":"Prof. Dr. Sascha Weigel, Konfliktberater und Mediator; Rechtsanwalt lizenzierter Ausbilder f\u00fcr Mediation (BM) und lehrender Transaktionsanalytiker unter Supervision f\u00fcr den Bereich Organisation (PTSTA-O) sowie Senior Coach DBVC - ber\u00e4t, coacht, bloggt und podcastet hier zu Mediation und Konfliktmanagement in Zeiten der Digitalen Transformation. Seit 2026 Mitherausgeber der Fachzeitschrift KonfliktDynamik. Begr\u00fcnder der Elemente der Mediation (www.elemente-der-mediation.de) sowie Inhaber von INKOVEMA. Begeisterter Fernwanderer und Fussballfan, der aktuell den Vaterfreuden den Vorrang einr\u00e4umt - so gut er kann. Lebt in Leipzig und arbeitet bundesweit.","sameAs":["https:\/\/www.facebook.com\/inkovema","https:\/\/www.linkedin.com\/in\/sascha-weigel-a7b98b25\/","https:\/\/x.com\/Sascha_Weigel"]}]}},"_links":{"self":[{"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/posts\/9860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/comments?post=9860"}],"version-history":[{"count":0,"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/posts\/9860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/media\/9861"}],"wp:attachment":[{"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/media?parent=9860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/categories?post=9860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inkovema.de\/en\/wp-json\/wp\/v2\/tags?post=9860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}