{"id":9592,"date":"2021-09-16T12:52:01","date_gmt":"2021-09-16T10:52:01","guid":{"rendered":"https:\/\/inkovema.de\/?p=9592"},"modified":"2022-04-26T23:45:25","modified_gmt":"2022-04-26T21:45:25","slug":"the-creative-dispositive","status":"publish","type":"post","link":"https:\/\/inkovema.de\/en\/blog\/the-creative-dispositive\/","title":{"rendered":"The creativity dispositive (Institute design #06)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1>The creativity dispositive.<\/h1>\n<h2>Creativity as a desire, aspiration and constraint in today's living and working environment.<\/h2>\n<h2>From the margins of society to the centre<\/h2>\n<h2>Cultural sociological insights and concepts according to Andreas Reckwitz<\/h2>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"elegant-expanding-sections elegant-expanding-section-1\"><div class=\"elegant-expanding-section-heading-area\"><div class=\"elegant-expanding-section-heading-wrapper\"><div class=\"elegant-expanding-section-title\" style=\"font-family: &#039;Open Sans&#039; ;font-weight: 400;font-size:28px;\"><h2>Institute drafts<\/h2><\/div><div class=\"elegant-expanding-section-description\" style=\"font-family: &#039;Open Sans&#039; ;font-weight: 300;font-size:18px;\">New concepts and models<\/div><\/div><div class=\"elegant-expanding-section-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512; width: 32px;\" xml:space=\"preserve\">\n<g transform=\"translate(1 1)\">\n\t<g>\n\t\t<path d=\"M489.667,233.667H276.333V20.333C276.333,8.551,266.782-1,255-1s-21.333,9.551-21.333,21.333v213.333H20.333    C8.551,233.667-1,243.218-1,255s9.551,21.333,21.333,21.333h213.333v213.333c0,11.782,9.551,21.333,21.333,21.333    s21.333-9.551,21.333-21.333V276.333h213.333c11.782,0,21.333-9.551,21.333-21.333S501.449,233.667,489.667,233.667z\"><\/path>\n\t<\/g>\n<\/g>\n<\/svg><\/div><\/div><div class=\"elegant-expanding-section-content-area\" style=\"display: none;\"><div class=\"elegant-expanding-section-content\">\n<p>Our institute designs are dedicated to new ideas and concepts for advising people and organisations.<\/p>\n<p>We publish them as part of our editorial monthly mailings (newsletter) and inform you first and foremost about new developments and trends for consulting in and by organisations.<\/p>\n<p>Please get in touch <a href=\"https:\/\/inkovema.de\/en\/inkovema-the-institute\/newsletter-registration\/\" target=\"_blank\" rel=\"noopener noreferrer\">here directly and free of charge<\/a> to.<\/p>\n<\/div><\/div><\/div><div class=\"elegant-expanding-sections elegant-expanding-section-2\"><div class=\"elegant-expanding-section-heading-area\"><div class=\"elegant-expanding-section-heading-wrapper\"><div class=\"elegant-expanding-section-title\" style=\"font-family: &#039;Open Sans&#039; ;font-weight: 400;font-size:28px;\"><h2>Institute drafts 2021<\/h2><\/div><div class=\"elegant-expanding-section-description\" style=\"font-family: &#039;Open Sans&#039; ;font-weight: 300;font-size:18px;\">Cultural sociological insights and concepts according to Andreas Reckwitz<\/div><\/div><div class=\"elegant-expanding-section-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512; width: 32px;\" xml:space=\"preserve\">\n<g transform=\"translate(1 1)\">\n\t<g>\n\t\t<path d=\"M489.667,233.667H276.333V20.333C276.333,8.551,266.782-1,255-1s-21.333,9.551-21.333,21.333v213.333H20.333    C8.551,233.667-1,243.218-1,255s9.551,21.333,21.333,21.333h213.333v213.333c0,11.782,9.551,21.333,21.333,21.333    s21.333-9.551,21.333-21.333V276.333h213.333c11.782,0,21.333-9.551,21.333-21.333S501.449,233.667,489.667,233.667z\"><\/path>\n\t<\/g>\n<\/g>\n<\/svg><\/div><\/div><div class=\"elegant-expanding-section-content-area\" style=\"display: none;\"><div class=\"elegant-expanding-section-content\">\n<p>What is important for counselling people who<strong>\u00a0humanistic theoretical approaches <\/strong>(&#8222;Putting people at the centre&#8220;), have been the main focus of consulting services for organisations over the past 40 years. <strong>differentiation-theoretical approaches of systems theories<\/strong> The sociological systems theory according to N. Luhmann (&#8222;System-Environment-Theory&#8220;).<\/p>\n<p>We want our<em><strong> new section of the &#8222;institute drafts&#8220;<\/strong><\/em>\u00a0therefore to another, namely <em><strong>cultural sociological approach<\/strong><\/em> which has fought its way out of the cocoon of science and into the social debate in recent years. Over the coming months, we will outline the ideas and concepts of its currently most prominent representative in Germany: the<em><strong>\u00a0Professor of Sociology Andreas Reckwitz<\/strong><\/em>born in 1970 in Witten, has been teaching at HU Berlin since 2020 and was awarded the Leibnitz Prize in 2019.<br \/>\nThe cultural sociological perspective appears to us as <em><strong>Important addition <\/strong><\/em>for understanding personal, organisational, economic and social processes. Feel invited to think and discuss with us.<\/p>\n<p>In small, interwoven <strong><em>Digressions <\/em><\/strong>In addition, the basic concepts and methods of cultural sociology are presented in bitesize chunks in order to explain Andreas Reckwitz&#8216; s approach to science and social theory, i.e. the <em>How<\/em> to the <em>What<\/em> outline. This time it's about the <strong><em>praxeological approach that Reckwitz chooses for his social and cultural-theoretical observations.<\/em><\/strong><\/p>\n<h3 class=\"p1\"><\/h3>\n<\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 gradient-container-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p class=\"p1\"><b>I. Introduction<\/b><\/p>\n<p class=\"p2\">Everything has to be new and everyone has to be creative. It is no longer just the artist who is creative and creativity is no longer something rare, special, innate that cannot be learnt, but a potential that people all carry within them &#8211; and actually something like the reason and meaning of life. Consequently, it is not only the personal, but also the personality that is created and what is created in the environment can always be an expression of this personality.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">In essence, this is what the Berlin sociologist Andreas Reckwitz calls the creativity dispositive, emphasised in social and cultural history and thus essential lines of development in individual and social life.<span class=\"Apple-converted-space\">\u00a0 <\/span>of the past 250 years and in this way makes it comprehensible.<\/p>\n<p class=\"p2\">In order to shed light on this perspective, it is first necessary to clarify what a dispositive is. We then return to the concept of creativity. By way of introduction, it can already be said here that a dispositif is a social network of socially dispersed practices, discourses, artefacts and modes of subjectivation which, while not necessarily completely homogeneous, are nevertheless held together and coordinated by an order of knowledge. The dispositive, as Reckwitz interprets it with regard to Focault, who once introduced this term to sociology, is thus directly linked to the praxeological square of cultural diagnosis (see IE 2021-04).<\/p>\n<p class=\"p4\"><b>II. What is a dispositive not<\/b><\/p>\n<p class=\"p5\">It is worth shedding some more light on the sociological context and drawing on other concepts that are not a dispositive:<\/p>\n<p class=\"p5\">1. a dispositive is <i>no institution <\/i>in the sense of classical or new institutional theory. This is because dispositives are about more than systems of order and rules that have been conceptualised as social institutions and that shape, form and influence the social behaviour and actions of individuals, groups and societies. In this respect, institutional theory clarifies a section of social behaviour, primarily with the intention of explaining expected actions.<\/p>\n<p class=\"p5\">2. dispositives are also <i>No (differentiated, self-contained) functional systems<\/i> in the sense of difference theories. For their part, these functional systems consist only of communications, while dispositives also include artefacts, modes of subjectivation and practices and not only what is understood as communication. Dispositions dispose and coordinate their specific cultural and affirmative logic and effect transversally to the specific functional systems of modern, functionally differentiated society &#8211; and in this way have an economic, cultural, pedagogical as well as legal etc. effect. In this respect, dispositives contribute to the de-differentiation of society. They have a homogenising effect in different discourses and communicative codes and practices.<\/p>\n<p class=\"p5\">3. dispositives are also <i>More than a discourse<\/i>. Discourses, for their part, define the languages and ways of thinking that are available at a given time. They determine how people talk about something and how they are not allowed to talk about something. This is at least roughly how discourse theories see it, which attempt to describe how such consequences of utterances arise.<\/p>\n<p class=\"p5\">But what are dispositives then?<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"382\" title=\"Keynote - INKOVEMA - Postmodernism.001\" src=\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.001-e1631994375515.jpeg\" data-orig-src=\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.001-e1631994375515-600x382.jpeg\" alt class=\"lazyload img-responsive wp-image-9596\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27652%27%20viewBox%3D%270%200%201024%20652%27%3E%3Crect%20width%3D%271024%27%20height%3D%27652%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.001-e1631994375515-200x127.jpeg 200w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.001-e1631994375515-400x255.jpeg 400w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.001-e1631994375515-600x382.jpeg 600w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.001-e1631994375515-800x509.jpeg 800w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.001-e1631994375515.jpeg 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><h2 class=\"p1\"><b>III What is a dispositive<\/b><\/h2>\n<p class=\"p5\">A dispositif in the sense of Michel Focault is an entity that, at a given historical point in time, primarily has the function of fulfilling an urgent requirement. It represents a specific historical and local response to a social problem. It consists of a <i>\"heterogeneous ensemble... comprising discourses, institutions, architectural facilities, regulatory decisions, laws, administrative measures, <\/i><span class=\"s1\"><i>scientific <\/i><\/span><i>Statements, philosophical, <\/i><span class=\"s1\"><i>moral <\/i><\/span><i>or <\/i><span class=\"s1\"><i>philanthropic <\/i><\/span><i>Theorems, in short: the said as well as the unsaid are included\"<\/i> (dispositives of power).<\/p>\n<p class=\"p5\">What Reckwitz particularly emphasises (in contrast to Focault) is the <i>social affectivity<\/i>which is based on a social dispositive. If the \"subject is invoked\", an affective and emotional process has always arisen &#8211; and if the subject submits to the invocation, it is because it is affected, emotionally moved and in this respect \"passionately arrested\" (Reckwitz).<\/p>\n<p class=\"p5\">The dispositive thus becomes a dispositive not only because it exercises power, i.e. comes across as (over)powerful, but also because it is emotionalised and thus culturally significant. Participation in it becomes a fascination, an act of satisfaction and gratification that has a culturally valorising effect.<\/p>\n<h2 class=\"p1\"><b>IV. The creativity dispositive<\/b><\/h2>\n<p class=\"p5\">The creativity dispositive describes the social and cultural-historical process whereby people in modern society are increasingly<span class=\"Apple-converted-space\">\u00a0 <\/span>creative and at the same time increasingly want to be. Its emergence also led to a specific social aestheticisation that became part of the dispositive. The dispositive thus describes an individual and societal orientation towards the creative, which is increasingly not only a desire, but also a desire to be creative.<span class=\"Apple-converted-space\">\u00a0 <\/span>also<span class=\"Apple-converted-space\">\u00a0 <\/span>became a compulsion at the same time.<\/p>\n<p class=\"p5\">While religion and politics were initially the classic areas that conveyed meaning and satisfaction, in the modernising society this function was also fulfilled by the aesthetic-creative, which intervened in many areas of society.<\/p>\n<p class=\"p1\"><b>1. Historical lines of development <\/b><\/p>\n<p class=\"p5\">The historical development of the creativity dispositive can be divided into four phases.<\/p>\n<ul class=\"ul1\">\n<li class=\"li8\"><span class=\"s2\">Over the course of the \"long 19th century\" (1789-1918), the <em><strong>Preparation phase<\/strong><\/em>: Creative activity was the core of the<span class=\"Apple-converted-space\">\u00a0 <\/span><i>romantic<\/i> <i>Speciality culture<\/i>,<span class=\"Apple-converted-space\">\u00a0 <\/span>which the<\/span><b><i> <\/i><\/b><span class=\"s2\">emphasised the original intrinsic complexity and<span class=\"Apple-converted-space\">\u00a0 <\/span>the <i>\"Re-enchantment of the world\",<\/i> which was desecrated by the enlightened, rational natural sciences. Practices, discourses and artefacts emerged not only, but above all in art, which would later unfold the model of \"creativity\". The discourse on the \"originality\" of artists, the growth of a bourgeois public interested in art, including the bourgeois contempt for artistic life plans. But in the bourgeois discourse, artistic genius is first of all pathologised. The art market itself begins to crave more and more \"novelty\". <\/span><\/li>\n<li class=\"li8\"><span class=\"s2\">This is followed by the <strong>Formation phase<\/strong>Until the 1960s, the creative was gaining strength in various corners of society and forming a dispositive.<span class=\"Apple-converted-space\">\u00a0 <\/span>On the one hand, the <em>Bohemian<\/em> and the <em>Avant-garde movements<\/em><\/span><b><i> <\/i><\/b><span class=\"s2\">at the beginning of the 20th century. Here, the &#8222;artist&#8220; as a subject is practically an anticipation of postmodern man: always and in everything creative, sometimes chaotic, in any case self-centred and to a certain extent asocial. The postmodern human being will build on this and (self) distinguish himself everywhere. Few things are more revealing than today's culture of self-profiling in social media, whether privately (FB) or professionally (Xing\/LinkedIn)! Postmodern man presents himself and is hardly conceivable without an audience. On the other hand, the field of <em>Arts and crafts movements<\/em> that try out creative economic practices; then there is the <em>late bourgeois corporate discourse<\/em>including the <em>Organisational and motivational discourse<\/em>. In psychology, the pathological nature of artistic genius is broken down head-on and the creative is viewed from a positive perspective. These are the beginnings of <em>Positive psychology<\/em>. It grows with Gestalt psychology, intelligence research and the <em>Self-growth movement<\/em> into the social and educational sphere. The mass media begin to produce film and music stars who join the stars of art. In general, art intervenes in civic life. The artistic, the creative is no longer reserved for artists. <\/span><\/li>\n<li class=\"li8\"><span class=\"s2\">In the <em><strong>third phase<\/strong><\/em> there is a <strong><i>crisis-like compression <\/i><\/strong>of the individual fields: The so-called <i>Counter Cultures of the <\/i>The 60s and 70s tie in with the counter-cultural designs on bourgeois life. Silicon Valley blossomed here for the first time &#8211; San Francisco as a place of longing. In general, the art of postmodernism shows the crisis-ridden compression just as clearly as the critical discourse in the <em>Psychology of self-realisation<\/em> (beginnings of transactional analysis). The advertising industry, design and fashion, but also the emerging individual tourism (globetrotters!) as a counter-movement to mass tourism begin their \"work of self-realisation through self-creation\".<\/span><\/li>\n<li class=\"li8\"><span class=\"s2\">In the <em><strong>fourth phase<\/strong><\/em> Since the 1980s, the <strong><em>Creativity dispositive<\/em><\/strong> The creative industries are becoming the cultural drivers of society, producing global stars, etc.; creativity is becoming the guiding concept of psychology and political urban planning, which is giving rise to creative cities that are now the world's trendiest cities. In addition, these scattered but condensed fields are linked to the all-connecting network of new technologies (internet and computer industry).\u00a0<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" title=\"Keynote - INKOVEMA - Postmodernism.002\" src=\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.002.jpeg\" data-orig-src=\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.002-400x300.jpeg\" alt class=\"lazyload img-responsive wp-image-9597\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27768%27%20viewBox%3D%270%200%201024%20768%27%3E%3Crect%20width%3D%271024%27%20height%3D%27768%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.002-200x150.jpeg 200w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.002-400x300.jpeg 400w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.002-600x450.jpeg 600w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.002-800x600.jpeg 800w, https:\/\/inkovema.de\/wp-content\/uploads\/2021\/09\/Keynote-INKOVEMA-Postmoderne.002.jpeg 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><h3 class=\"p1\"><b>2 Why? An explanatory approach<\/b><\/h3>\n<p class=\"p5\">Why do the cultural counter-designs to bourgeois and (thoroughly) organised modernity (student, soldier, taxpayer) find such resonance? One important point has already been made: Classical modernity is so radically rationalised, completely plan- and progress-oriented. The scientifically progressive world of the industrialised state hardly offered any room for the sensual-affective, at best in consumption, in the church and with regard to the foreign peoples of the world.<\/p>\n<p class=\"p5\">Andreas Reckwitz paints a picture of cooling systems in early modernity, in which art, however, became a hot archipelago, the place of longing and compensation for the bourgeois class, in which sensuality and emotions were allowed, permitted and lived out, but also despised in a very popular way.<\/p>\n<p class=\"p5\">In an increasing \"process of heating up\", all other areas have been aestheticised and culturalised; politics, psychology and education as well as the economy, the media, the private sphere and urban planning have become affectively charged and can no longer exist today without emotions and an emphasis on feelings. Today, the aesthetic is therefore no longer limited to the arts or the countercultural sphere. Everywhere it is now increasingly about producing sensual-emotional events for their own sake. And it always has to be something new.<\/p>\n<h3 class=\"p1\"><b>3. the innovative, the new <\/b><\/h3>\n<p class=\"p5\">Reckwitz's thesis of aestheticisation, and specifically of the creativity dispositive, dates back to the end of the noughties &#8211; and even then he emphasised the new, the innovative aspect of the creativity dispositive. As the \"new\" does not exist objectively, but must &#8211; be determined in contrast to the old &#8211;, the question arises as to how this happens: Today more than ever in a creative interplay between competing producers and audiences. Just as the original artist could not have been cultivated without the audience, the new cannot be cultivated in modern society without the audience. This public society is cultivated in the media as well as in the economy or in art. For every social process, whether in the economy, in urban planning, in education or in politics, etc., it is no longer simply a matter of producing technically helpful new products, but above all of creating a new aesthetic and affective appeal that generates, binds and engages emotions.<\/p>\n<h2 class=\"p1\"><b>V. Critical aspects<\/b><\/h2>\n<p class=\"p5\">Critically and intuitively, the question arises: what is so good about the new? And the field of criticism of progress opens up. The decisive factor here is that society's focus on creativity is not something that only has positive things to say about it.<\/p>\n<p class=\"p5\">Because what is initially a win-win situation - the fact that people in our society want to be creative and should be creative or can't be any other way - is increasingly turning into a <i>Compulsion<\/i>. Creativity becomes a compulsion to perform, which always implies comparison or competition with others and can be psychologically stressful. It is then about \"self-realisation\", about originality: in the constant search for your own special self, you want to (re)create yourself (<i>self-creation<\/i>). This has become a social expectation. And this imperative relates not only to the profession, but to the person as a whole: the failure of the project of self-realisation thus becomes a\u00a0<i>total<\/i>\u00a0Failure of the whole person. The result is inadequacy disorders such as burnout and depression.<\/p>\n<p class=\"p5\">The strenuous nature of creativity is also evident elsewhere:<span class=\"Apple-converted-space\">\u00a0 <\/span>At least if you don't apply this term to everything that people do without any contours. Creativity is also required in economic processes and the capitalist economy is a creativity machine that requires effort because it promises relief. Consumers who do not want to take the strenuous side of this creative process can pay dearly for the less arduous aspects. Consumption offers aesthetic stimuli and cultural experiences that may be psychologically and financially draining, but are far less strenuous than inventing the products that are being bought. But the astonished buyer is part of the creative world in which he lives because, as a buyer, he also provides feedback, incentivises new products and ultimately co-determines the new, the truly creative. And this is how what we experience everywhere every day today enters the world: Creativity is not only an educational, but since modern times also a <span class=\"s4\"><b><i>An economic hope<\/i><\/b><\/span>which sometimes destroys itself, but in doing so creates new incentives. Nowhere is this clearer than <i>Pivoting <\/i>of young entrepreneurs.<\/p>\n<h3 class=\"p1\"><b>The creativity dispositive in the world of business and labour <\/b><\/h3>\n<p class=\"p5\">Contrary to what Luc Boltanski and \u00c8ve Chiapello claim in \"The New Spirit of Capitalism\", Andreas Reckwitz does not see creativity and self-realisation as capitalism's new instruments of oppression. The demands for creativity and innovation are not children of capitalism! For Reckwitz, it is a reciprocal process in which capitalism has penetrated aesthetics: modern art proved itself early on to be the forward-looking market in which not only originality but<span class=\"Apple-converted-space\">\u00a0 <\/span>was sold as an \"attitude to life\", which was later adopted first by advertising (car brands as an expression of character!) and then by the entire economy (bicycles as a political statement). And in this respect, it is also the case that the economy has been aestheticised.<\/p>\n<p class=\"p5\">The dispositive of creativity can be seen in the economisation of all areas of postmodern life. The interlocking of aestheticisation and economisation practically forms the core of the creativity dispositive. What has been called the motivation problem of organised modernity has largely been solved with the help of aestheticisation and self-realisation. The economisation of social and individual life promises aestheticisation and self-realisation effects.<\/p>\n<p class=\"p1\"><b>VI Significance for counselling<\/b><\/p>\n<p class=\"p5\">If you want to understand postmodern organisations and organisational members, you have to consider the creativity dispositive. This becomes clear when we want to understand the motivational processes of the organisation and its (potential) members. Employer branding, war for talents, Generation X,Y,Z, New Work etc. &#8211; are all facets of discourses that appear in coaching and counselling.<\/p>\n<p class=\"p5\">However, the creativity dispositive is also decisive for mediators, if not even justifying: the fact that conflict is no longer merely a flaw in the organisation of organisations, but a starting point for new, creative solutions, is striking. The modern understanding of conflict is also an expression of the creativity dispositive, the fact that conflict is a creative confrontation with basically good intentions can hardly be understood as the result of social change without the creativity dispositive.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-top:15px;--button_margin-bottom:15px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/inkovema.de\/en\/blog\/the-revolution-of-cultural-capitalism-institute-draft-03\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-book-reader fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Blog post: The revolution of cultural capitalism<\/span><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#b4c6d6;--awb-border-color:#b4c6d6;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#356b8c;--awb-content-color:#4f4f4f;--awb-icon-box-color:#004767;--awb-toggle-hover-accent-color:#666666;--awb-title-font-family:&quot;Rubik&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-content-font-family:&quot;Rubik&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-9592-1\"><div class=\"fusion-panel panel-default panel-b5e8975e423aac0e1 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b5e8975e423aac0e1\"><a aria-expanded=\"false\" aria-controls=\"b5e8975e423aac0e1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9592-1\" data-target=\"#b5e8975e423aac0e1\" href=\"#b5e8975e423aac0e1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Literature<\/span><\/a><\/h4><\/div><div id=\"b5e8975e423aac0e1\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b5e8975e423aac0e1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"s1\"><i> -<\/i><\/span><span class=\"s2\"><i>Focault, M.: Dispositives of power<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/span><\/p>\n<p><span class=\"s1\"><i> -<\/i><\/span><span class=\"s2\"><i>Reckwitz, A.: The hybrid subject. Eine Theorie der Subjektkulturen von der b\u00fcrgerlichen Moderen zur Postmoderne, revised new edition of the original 2006 edition; 2020.<\/i><\/span><\/p>\n<p><span class=\"s1\"><i> -<\/i><\/span><span class=\"s2\"><i>Reckwitz, A.: The invention of creativity. Processes of social aestheticisation. 2012, 6th edition, Berlin 2019.<\/i><\/span><\/p>\n<p><span class=\"s1\"><i> -<\/i><\/span><span class=\"s2\"><i>Reckwitz, A.: Creativity and social practice. Studies in social and societal theory, Bielefeld 2016.<\/i><\/span><\/p>\n<p><span class=\"s1\"><i> -<\/i><\/span><span class=\"s2\"><i>Reckwitz, A.: The Society of Singularities, Berlin 2017.<\/i><\/span><\/p>\n<p><span class=\"s1\"><i> -<\/i><\/span><span class=\"s2\"><i>Reckwitz, A.: The end of illusions. Politics, economics and culture in late modernity, Berlin 2019.<\/i><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":9601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,632,502,695],"tags":[696,348,697,506],"class_list":["post-9592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-beratungsgeschichte","category-institutsentwurf","category-kreativitaetsdispositiv","tag-focoult","tag-kreativitaet","tag-kulturalisierung","tag-postmoderne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - 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