{"id":19458,"date":"2026-04-19T19:44:48","date_gmt":"2026-04-19T17:44:48","guid":{"rendered":"https:\/\/inkovema.de\/?p=19458"},"modified":"2026-04-19T22:37:17","modified_gmt":"2026-04-19T20:37:17","slug":"268-gddz-purpose-organisationen-nicole-steller","status":"publish","type":"post","link":"https:\/\/inkovema.de\/en\/blog\/268-gddz-purpose-organisationen-nicole-steller\/","title":{"rendered":"#268 GddZ &#8211; Purpose in Organisationen. Im Gespr\u00e4ch mit Prof. Nicole Steller"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.5;\"><h4>INKOVEMA Podcast &#8222;Well through time&#8220;<\/h4><\/h4><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><h1>#268 GddZ<\/h1>\n<h1>Purpose in Organisationen<\/h1><\/h1><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><h1>Welche Auswirkungen hat die Purpose-Debatte auf den Umgang mit Konflikten?<\/h1><\/h1><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-4 sep-underline sep-solid fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.5;\"><h3><strong>In dialogue with<\/strong>\u00a0Prof. Nicole Steller<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Wirtschaftswissenschaftlerin, seit 2025 ist sie als\u00a0<strong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\">Assistant Professor<\/strong>\u00a0am Department of Management der\u00a0<span data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"><a class=\"H23r4e\" href=\"https:\/\/escp.eu\/steller-nicole\" target=\"_blank\" rel=\"noopener\" data-hveid=\"CAMQAg\" data-processed=\"true\">ESCP Business School<\/a><\/span> an den Standorten Madrid und Berlin; Ihre Dissertation mit dem Titel\u00a0<em class=\"eujQNb\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\">&#8222;Corporate Purpose \u2013 Concept, Complications and Consequences&#8220;<\/em> reichte sie an der Universit\u00e4t Witten\/Herdecke ein und untersuchte, wie Unternehmen Purpose strategisch implementieren und welche Managementherausforderungen dabei entstehen. W\u00e4hrend dieser Zeit war sie auch als Visiting Fellow an der <span data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\">University of Queensland<\/span>\u00a0active.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/inkovema.podigee.io\/269-268-purpose-in-organisationen-im-gesprach-mit-prof-nicole-steller\/embed?context=external\"><\/script>\n\n\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><h1><strong>Contents<\/strong><\/h1>\n<h2><strong>Chapter:<\/strong><\/h2>\n<div class=\"\">\n<ul>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">0:23 <\/a><\/span>Einf\u00fchrung in den Purpose<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">1:01 <\/a><\/span>Der Trend des Purpose<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">4:50 <\/a><\/span>Purpose als Fundament<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">8:17 <\/a><\/span>Transformation durch Purpose<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">13:29 <\/a><\/span>Strategische Nutzen von Purpose<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">17:17 <\/a><\/span>Interne und externe Perspektiven<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">21:53 <\/a><\/span>Konflikte im Kontext von Purpose<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">27:44 <\/a><\/span>Die Rolle der Chief Purpose Officers<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">33:48 <\/a><\/span>Kritische Reflexion des Purpose<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">42:09 <\/a><\/span>Die Zukunft des Purpose in Organisationen<\/li>\n<li><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\"><a class=\"tabular-nums\" tabindex=\"-1\">46:41 <\/a><\/span>Conclusion and outlook<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<h2><strong>Summary<\/strong><\/h2>\n<p>In dieser Episode des Podcasts &#8222;Gut durch die Zeit&#8220; steht das <strong>Thema Organisationen<\/strong> im Fokus, insbesondere die zunehmende Bedeutung von <strong>Purpose<\/strong> <strong>in der modernen Arbeitswelt<\/strong>. Ich spreche mit <strong>Nicole Steller, Assistant Professor an der ESCP Business School<\/strong>, die sich intensiv mit Corporate Purpose besch\u00e4ftigt. Wir diskutieren, warum Purpose f\u00fcr Unternehmen immer relevanter wurde und welche Herausforderungen und Chancen sich daraus ergeben.<\/p>\n<p>Nicole gibt uns zun\u00e4chst einen Einblick in ihre berufliche Reise und ihr Engagement f\u00fcr das Thema Purpose. Sie erl\u00e4utert, dass Purpose nicht einfach ein neuer Modebegriff ist, sondern vielmehr tiefgreifende Fragen nach dem Warum einer Organisation aufwirft. W\u00e4hrend viele Unternehmen sich zun\u00e4chst auf ihre Produkte und Dienstleistungen konzentrieren, hilft der Purpose, den zentralen Sinn hinter ihrer Existenz zu erkennen und auszudr\u00fccken.<\/p>\n<p>Die Diskussion geht weiter zur historischen Entwicklung des Konzeptes: <strong>Urspr\u00fcnglich begannen Organisationen, ihren Purpose vor allem zur Mitarbeitergewinnung und zur Verbesserung der externen Kommunikation zu definieren.<\/strong> Doch wir fragen uns auch, ob dies nur eine oberfl\u00e4chliche Ma\u00dfnahme ist oder ob wirklich greifende Ver\u00e4nderungen im Denken der Organisationen stattfinden. Nicole gibt an, dass zunehmend ein Umdenken in gro\u00dfen Firmen stattfindet, hin zu einem integrierten Ansatz, in dem die Werte des Unternehmens direkt in die operativen Entscheidungen einflie\u00dfen sollen.<\/p>\n<p>Daraus ergeben sich oftmals hitzige Debatten und handfeste Konflikte, die nun anhand eines neuen normativen Konzepts ausgetragen werden. Das bringt erhebliche Spannungen mit sich.<\/p>\n<p>Ein weiterer zentraler Punkt unserer Unterhaltung ist die Differenzierung zwischen Vision, Leitbild und Purpose. W\u00e4hrend Visionen oft abstrakt und unverbindlich wirken, stellt der Purpose eine fundamentale Frage nach der Identit\u00e4t der Organisation und ihren Bed\u00fcrfnissen. Wir beleuchten, wie verschiedene Unternehmen mit dieser Thematik umgehen und welche Strategien sie entwickeln, um ihren Purpose nicht nur zu formulieren, sondern auch zu leben.<\/p>\n<p>Dar\u00fcber hinaus diskutieren wir die Rolle von Chief Purpose Officers und wie diese in der Organisation verankert sind. Ihre Aufgabe besteht oft darin, den Purpose operational greifbar zu machen und ihn in Entscheidungen einzubeziehen, was zu Herausforderungen und Konflikten innerhalb der Organisationsstrukturen f\u00fchren kann. Nicole bringt es auf den Punkt: Wo es viele Interessen gibt, k\u00f6nnen verschiedene Wahrnehmungen \u00fcber den Purpose zu Spannungen f\u00fchren, die in der Konfliktbearbeitung relevant werden.<\/p>\n<p>Im Verlauf unserer Gespr\u00e4che wird klar, dass die Implementierung eines Purpose nicht nur eine Frage der Kommunikation ist, sondern ein tiefgreifender Transformationsprozess, der weitreichende Konsequenzen f\u00fcr die Kultur und das Verhalten in Organisationen hat. Wir diskutieren, wie Unternehmen mit diesen Ver\u00e4nderungen umgehen k\u00f6nnen und welche langfristigen Kosten und Nutzen damit verbunden sind.<\/p>\n<p>Am Ende der Episode reflektieren wir gemeinsam, wie sich die Praxis entwickelt hat und welche Zukunftsperspektiven sich f\u00fcr Unternehmen ergeben, die sich ernsthaft mit ihrem Purpose auseinandersetzen.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"elegant-image elegant-image-0 elegant-align-center\"><div class=\"elegant-image-wrapper\"><a href=\"https:\/\/inkovema.de\/wp-content\/uploads\/2026\/04\/Die-3-Dimensionen-der-Verhandlung.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[elegant-image-0]\" data-caption=\"\" data-title=\"\"><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27667%27%20viewBox%3D%270%200%201000%20667%27%3E%3Crect%20width%3D%271000%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/inkovema.de\/wp-content\/uploads\/2026\/04\/Grafik-Purpose-Vision-Leitbild.jpeg\" alt=\"\" style=\"width:800px;\"\/><\/a><\/div><div class=\"elegant-image-blur-shadow\"><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27667%27%20viewBox%3D%270%200%201000%20667%27%3E%3Crect%20width%3D%271000%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/inkovema.de\/wp-content\/uploads\/2026\/04\/Grafik-Purpose-Vision-Leitbild.jpeg\" alt=\"\" style=\"width:800px;\"\/><\/div><style type=\"text\/css\"><\/style><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"awb-circles-info icons-on-outer-circle has-box-shadow\" style=\"--awb-title-hover-color:#ea505f;--awb-gradient-start-position:0%;--awb-gradient-end-position:100%;--awb-linear-angle:180deg;--awb-radial-direction:circle at center center;\" data-activation-type=\"mouseover\"><div class=\"awb-circles-info-wrapper\"><div class=\"awb-circles-info-icons-wrapper\"><div class=\"awb-circles-info-tab-link\" data-id=\"1\"><span><i class=\"fa-flag fas\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"2\"><span><i class=\"fa-flag fas\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"3\"><span><i class=\"fa-flag fas\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"4\"><span><i class=\"fa-flag fas\"><\/i><\/span><\/div><\/div><div class=\"awb-circles-info-content-wrapper\"><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-1\" data-id=\"1\"><div class=\"awb-circles-info-title\">Leitbild<\/div><div class=\"awb-circles-info-text\">Ein Leitbild ist die zusammenfassende Selbstbeschreibung einer Organisation.<br \/>\nEs enth\u00e4lt grundlegende Werte, Prinzipien und Handlungsorientierungen.<br \/>\n\u2192 Funktion: Orientierung nach innen und au\u00dfen (\u201eWof\u00fcr stehen wir?\u201c)<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-2\" data-id=\"2\"><div class=\"awb-circles-info-title\">Vision<\/div><div class=\"awb-circles-info-text\">Die Vision beschreibt ein angestrebtes Zukunftsbild.<br \/>\nSie ist langfristig, idealtypisch und oft inspirierend formuliert.<br \/>\n\u2192 Funktion: Richtung geben (\u201eWo wollen wir hin?\u201c)<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-3\" data-id=\"3\"><div class=\"awb-circles-info-title\">Mission<\/div><div class=\"awb-circles-info-text\">Die Mission konkretisiert den aktuellen Auftrag und das Kerngesch\u00e4ft.<br \/>\nSie beschreibt, was die Organisation tut und f\u00fcr wen.<br \/>\n\u2192 Funktion: operative Ausrichtung (\u201eWas tun wir \u2013 und f\u00fcr wen?\u201c)<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-4\" data-id=\"4\"><div class=\"awb-circles-info-title\">Purpose<\/div><div class=\"awb-circles-info-text\">Der Purpose benennt den tieferen Sinn bzw. gesellschaftlichen Beitrag der Organisation.<br \/>\nEr geht \u00fcber wirtschaftliche Ziele hinaus.<br \/>\n\u2192 Funktion: Sinnstiftung (\u201eWarum gibt es uns \u00fcberhaupt?\u201c)<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-boxed content-left\" style=\"--awb-title-color:#607d8b;--awb-iconcolor:#b4c6d6;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-hover-accent-color:#607d8b;--awb-circle-hover-accent-color:#607d8b;--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#b4c6d6;--awb-iconcolor:#b4c6d6;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon link-type-button icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/mediation-training-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"icon\"><i style=\"border-color:#81a0b8;border-width:1px;background-color:#d62f31;box-sizing:content-box;height:40px;width:40px;line-height:40px;top:-70px;margin-left:-20px;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullhorn fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Mediation training<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Our training in mediation and conflict management in the business and labour world,<\/p>\n<p>headed by Prof Dr Sascha Weigel.<\/p>\n<p>New start each year in March and October.<\/p>\n<p>Register now for the next course!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/mediation-training-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">More information here...<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-boxed content-left\" style=\"--awb-title-color:#607d8b;--awb-iconcolor:#b4c6d6;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-hover-accent-color:#607d8b;--awb-circle-hover-accent-color:#607d8b;--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#b4c6d6;--awb-iconcolor:#b4c6d6;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon link-type-button icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/business-mediation-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"icon\"><i style=\"border-color:#81a0b8;border-width:1px;background-color:#d62f31;box-sizing:content-box;height:40px;width:40px;line-height:40px;top:-70px;margin-left:-20px;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-info-circle fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Training in organisational mediation - mediation in and for organisations.<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Organisational mediation is the handling of conflicts that arise in the business and working world. It takes place in, with and for the organisation - by enabling the relevant members of the organisation to deal with conflicts appropriately.<\/p>\n<p>We train you for this or professionalise your mediation and conflict counselling approach. We start our training programme regularly in March each year.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/business-mediation-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">More information here...<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#b4c6d6;--awb-border-color:#b4c6d6;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#356b8c;--awb-content-color:#4f4f4f;--awb-icon-box-color:#004767;--awb-toggle-hover-accent-color:#666666;--awb-title-font-family:&quot;Rubik&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-content-font-family:&quot;Rubik&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-19458-1\"><div class=\"fusion-panel panel-default panel-3cac5a68907e45430 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#356b8c;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3cac5a68907e45430\"><a aria-expanded=\"false\" aria-controls=\"3cac5a68907e45430\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19458-1\" data-target=\"#3cac5a68907e45430\" href=\"#3cac5a68907e45430\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">literature mentioned<\/span><\/a><\/h4><\/div><div id=\"3cac5a68907e45430\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_3cac5a68907e45430\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><a class=\"gsc_a_at\" href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&amp;hl=de&amp;user=4N-HoKUAAAAJ&amp;citation_for_view=4N-HoKUAAAAJ:4TOpqqG69KYC\">Dynamic Strategifying: How do Chief Purpose Officers make purpose strategic and strategy purposeful?<\/a>\n<div class=\"gs_gray\">N Steller, A Bj\u00f6rck<\/div>\n<div class=\"gs_gray\">Long Range Planning 58 (3), 102532<\/div>\n<\/li>\n<li><a class=\"gsc_a_at\" href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&amp;hl=de&amp;user=4N-HoKUAAAAJ&amp;citation_for_view=4N-HoKUAAAAJ:aqlVkmm33-oC\">Corporate Purpose in deutschen Unternehmen\u2013Purpose-Statements und erste Ans\u00e4tze f\u00fcr ein Internes Purpose-Audit<\/a>\n<div class=\"gs_gray\">K Gauch, N Steller<\/div>\n<div class=\"gs_gray\">Publications of Darmstadt Technical University, Institute for Business\u00a0\u2026<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-3 content-boxes-clean-horizontal content-left content-boxes-icon-on-side\" style=\"--awb-backgroundcolor:#b4c6d6;--awb-title-color:#ea505f;--awb-iconcolor:#ea505f;--awb-hover-accent-color:#ea505f;--awb-circle-hover-accent-color:#ea505f;--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#b4c6d6;--awb-iconcolor:#ea505f;--awb-content-padding-left:92px;border-color:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:#333333;border-width:1px;background-color:#333333;box-sizing:content-box;height:70px;width:70px;line-height:70px;border-radius:50%;font-size:35px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-file-alt fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;padding-left:92px;\">Transcript<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<h2 id=\"transcript-editor\" class=\"text-2xl pb-8 px-&#091;11px&#093; font-bold tracking-tight scroll-mt-20\"><\/h2>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_0\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"16.82\" data-end-seconds=\"21.4\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[0:16]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Das Gut durch die Zeit, der Podcast rund um Mediation, Konfliktcoaching und<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730932\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div title=\"Edit\"><\/div>\n<div class=\"inline\" title=\"Edit\"><strong>[0:23]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Einf\u00fchrung in den Purpose<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_1\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"21.4\" data-end-seconds=\"50.34\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[0:21]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Organisationsberatung, ein Podcast von INKOVEMA. Ich bin Professor Weigel und begr\u00fc\u00dfe dich zu einer neuen Folge. Und die heutige Folge dreht sich um Organisationen. Und wenn wir heute \u00fcber Organisationen nachdenken, kommen wir an einem Thema nur ganz schwer vorbei. Und ob das von Vorteil ist, das werde ich mit meiner heutigen G\u00e4stin besprechen. Es geht um das Thema Purpose und meine G\u00e4stin ist Frau Nicole Steller. Hallo Nicole.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_2\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"51.44\" data-end-seconds=\"60.72\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[0:51]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Hallo Sascha, vielen lieben Dank f\u00fcr die Einladung. Ich freue mich drauf. Du bist mir empfohlen worden, wenn ich so sagen darf, wenn es um das Thema Purpose geht.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730933\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[1:01]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Der Trend des Purpose<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_3\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"61.73\" data-end-seconds=\"109.57\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[1:01]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und das Thema Purpose ist hoch im Kurs und daher wird es Zeit, dass ich das hier im Podcast auch aufgreife. Und dann ist sofort dein Name gefallen. Nicola, kannst du dir vorstellen, wieso? Wer w\u00fcssten du mit dem Thema Purpose zu tun? Ja, vielen Dank. Also genau, ich bin seit einem Jahr jetzt in Spanien als Assistant Professor, also quasi Junior-Professorin, berufen worden an der ESCP Business School. Das ist eine europ\u00e4ische Business School. Und davor habe ich an der Universit\u00e4t Wittenherdecke mal einen Doktor zum Thema Organisational Purpose, also Corporate Purpose in Organisation gemacht und erfolgreich verteidigt und besch\u00e4ftige mich jetzt seit vielen, vielen Jahren eben mit dem Thema aus der Forschungsperspektive.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_4\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"111.11\" data-end-seconds=\"159.01\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[1:51]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und das waren die Jahre, wenn ich das, aber ich habe das auch nur so mehr von der Seitenlinie, wenn nicht sogar au\u00dferhalb vom Stadion nur so mitbekommen, das waren die Jahre, wo Purpose sozusagen rauf und runter dekliniert wurde und eine richtige Hochzeit erlebt hat. Auf jeden Fall. Also 2019 begann eigentlich dieser neue Trend wieder von For-Profit-Organisationen, also im Vergleich zu zum Beispiel Non-Profits oder Sozialunternehmertum. Das kennen wir daher wahrscheinlich eher. Aber jetzt haben wir auch angefangen, so in den letzten sechs, sieben Jahren besonders die gro\u00dfen Konzerne auch ihren Purpose zu definieren und explizit wirklich als Kommunikationsmechanismus oder Vehikel zu nutzen und auch dadurch zum Beispiel Mitarbeiter zu gewinnen.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_5\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"160.21\" data-end-seconds=\"229.47\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[2:40]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und wenn ich das so einordnen d\u00fcrfte, historisch, dann habe ich so den Eindruck, diese Firmen, die sich da mit ihrem Purpose besch\u00e4ftigt haben, die m\u00fcssten zun\u00e4chst mal ihre Leitbilder und Visionen, die sie an die W\u00e4nde gezeichnet haben, die Jahrzehnte vorher erstmal abnehmen. Oder konnten Sie da einfach weiterzeichnen? Was ist denn so von Vision und Leitbild \u00fcbrig geblieben oder ist es einfach nur ein Modebegriff, Purpose ist eigentlich das, was man fr\u00fcher unter diesen Begriffen verstanden hat? Ja, also das ist total schwierig, ihr auseinanderzudr\u00f6seln, weil eben Werte von Unternehmen, von Organisationen, Visionen, Missionen sich wirklich vermischen. Aber Purpose fragt mal aus meiner Perspektive wirklich eine grunds\u00e4tzlich andere Frage und das ist die des Warums. Ja, also h\u00e4ufig, wenn ich zum Beispiel auf Startup-Gr\u00fcnderinnen und Gr\u00fcnder treffe, dann frage ich sie, ja, was machst du so? Und was sie erz\u00e4hlen, sind dann meistens, an welchen Produkten sie arbeiten, an welchen Kunden sie arbeiten und so weiter. Aber wenn ich dann f\u00fcnfmal weiterfrage, kommen wir dann irgendwann zu dem Kern.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_6\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"229.99\" data-end-seconds=\"288.09\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[3:49]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Warum hast du im ersten Moment \u00fcberhaupt gestartet mit dem Startup? Was bewegt dich? Wof\u00fcr machst du das? Das sind ja etwas philosophischere Fragen und das k\u00f6nnen wir uns vielleicht sozusagen im Gesundheitssektor sehr simpel vorstellen. In Krankenh\u00e4usern ist auch so dieser Purpose sehr pr\u00e4sent und explizit. Aber jetzt denken wir mal \u00fcber ein Chemiekonzern zum Beispiel nach. Da ist es dann doch schon auch ein bisschen schwieriger, wirklich ein klares Leitbild oder Sinnbild sogar, k\u00f6nnte man sagen, vor Augen zu haben und wirklich sich auch daran zu erinnern. Und du fragst hier, nach dem Abl\u00f6sen von den unterschiedlichen Konzepten, das ist schwierig. Ich glaube, Purpose geht eben noch eine Stufe weiter und ist noch fundamentaler und kann auch dadurch viel, viel mehr Menschen erreichen als das, was vielleicht als Vision f\u00fcr die Strategie eigentlich genutzt wurde. Und ich meine, Werte sind damit sehr, sehr eng verbunden. Die werden nicht abgel\u00f6st<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730934\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[4:50]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Purpose als Fundament<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_7\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"288.09\" data-end-seconds=\"314.51\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[4:48]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">durch einen Purpose, sondern man k\u00f6nnte eher sagen, so erg\u00e4nzt. Also ich glaube, es sind unterschiedliche Bestandteile. Und wenn wir uns das so ein Haus vorstellen, dann ist Purpose wahrscheinlich das Fundament \u00fcberhaupt. Oder man k\u00f6nnte sagen, wenn man es von einer anderen Perspektive sieht, das Dach, was alles zusammenbringen soll. Und h\u00e4ufig formulieren die Unternehmen deswegen ja auch einen super abstrakten und vage formulierten.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_8\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"315.57\" data-end-seconds=\"385.21\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[5:15]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Formuliertes Purpose Statement, um eben das alles auch ein bisschen zum Fangen und dann auf den Punkt zu bringen. Und damit hat das schon auch eine andere Funktion als eben Werte oder Wertekodex. Ja, ich kann mir das auch gut vorstellen und kenne das sozusagen aus der Konfliktbearbeitung auch, diese unterschiedliche Ausrichtung. Entweder wenn ich halt frage, wo will ich denn hin? Was ist denn jetzt mein Leitstern, die Vision? Und dann hat man halt auf individueller oder auch auf organisationaler Ebene so eine Visionsarbeit durchgef\u00fchrt und es sind andere Themen besprochen worden als vielleicht. Und in der Mediation ist die Frage des Warum ja eher ein bisschen zur\u00fcckhaltender, weil es so eine Rechtfertigungsposition mit sich bringt. Also warum gibt es dich denn eigentlich, fragt man keinen Menschen. Aber bei einer Organisation scheint mir das schon eine berechtigte Frage zu sein, deren Antwort dann irgendwie sinnvoll f\u00fcr das weitere Bestehen der Organisation ist. Ist das etwas, was T\u00f6rpes sozusagen direkt anpackt, dieses Warum gibt es dich als Organisation?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_9\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"386.06\" data-end-seconds=\"415.3\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[6:26]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Auf jeden Fall. Also das kommt aus dem franz\u00f6sischen raison d&#8217;etre. Also ich spreche kein gutes Franz\u00f6sisch, deswegen entschuldige daf\u00fcr. Aber genau das umfasst das eigentlich. Also Purpose aus dem Englischen, \u00fcbersetzt ins Deutsche, meint halt wirklich Sinn und Zweck und fragt nach dem gro\u00dfen, warum existiert die Organisation einfach. Und ich meine, das ist, wenn ich jetzt nochmal vielleicht den Schlenker auch zu mir und zu meinem Werdegang mache.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_10\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"416\" data-end-seconds=\"497.35\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[6:56]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Dann macht das schon Sinn, denn 2021, 2022 habe ich mich selber gefragt, f\u00fcr welches Unternehmen will ich eigentlich arbeiten? Also so viele Stunden am Tag verbringen wir eben auf der Arbeit und f\u00fcr welche Sache will ich wirklich einstehen und was zeichnet mich aus, um eben quasi auch die Arbeit dort zu verrichten? Und ich habe mich zu der Zeit sehr viel mit Unternehmensskandalen besch\u00e4ftigt, Unternehmen, die eben quasi einer Shareholder-Value-getriebenen Logik folgen. Das ist nun mal gerade g\u00e4ngig im Kapitalismus. Und wenn wir dann quasi uns fragen, wof\u00fcr arbeite ich denn da eigentlich oder wof\u00fcr steht das Unternehmen und warum existiert es eigentlich, dann hat das eben genau diese Frage oder fragt es nach dem Purpose. Und ich war mir nicht sicher, ob ich wirklich in den gro\u00dfen Organisationen arbeiten m\u00f6chte unter dieser Logik. Und ich habe mich damals selber gefragt, naja, f\u00fcr welches Unternehmen will ich denn dann arbeiten? Und endete dann wirklich in diesem Sozialunternehmertum. Aber ich dachte mir, es ist so klein und das ist eine Nische. Was ist, wenn wir die gro\u00dfen Organisationen eigentlich transformieren, dahin, dass sie sich eben diese Sinnfrage stellen, sich damit konfrontieren und im besten Fall eben die Transformation, wie eben auch Strategie zum Beispiel gedacht wird.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730935\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[8:17]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Transformation durch Purpose<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_11\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"498.21\" data-end-seconds=\"539.75\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[8:18]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Hinterfragen und \u00e4ndern. Und ich glaube, das ist der Anspruch mit dem Purpose-Konzept. Also es fragt einmal, Nach dieser Frage, warum und wof\u00fcr. Zweitens, es fragt, was ist das, was maximiert wird? \u00dcber das profitmaximierende Verhalten hinaus. Und drittens, es versucht, systemische Transformation voranzutreiben. Also ein Purpose-Slogan, der negativ und destruktiv ist, der wird niemanden motivieren. Und das sollte auch nicht der Anspruch einer Organisation sein, sondern es sollte nach vorne schauen.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_12\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"542.37\" data-end-seconds=\"627.49\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[9:02]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Wie kommt es, dass Organisationen sich das sozusagen abfordern lassen? Weil das klingt ja sozusagen aus der Sicht der einzelnen Personen. Man sagt, ich will dein Purpose wissen, beschreib mir einen Purpose, sonst mache ich hier nicht mehr mit. Und warum sagen Organisationen nicht einfach, du machst eben nicht mit? Also ich bin leitbild- und profitorientiert. Das haben doch Organisationen \u00fcber Jahrzehnte, Jahrhunderte gemacht. Sich nicht um das zu scheren, was einzelne Mitarbeiter wichtig war. Ja, da fallen mir viele Punkte ein, aber nat\u00fcrlich erhebe ich keinen Anspruch, dass alle Organisationen, also ich meine, wer arbeitet in den Organisationen? Organisation, das ist ein Zusammenschluss von Menschen und ich glaube, dass wir Menschen schon auch das Bed\u00fcrfnis nach gr\u00f6\u00dferem Sinn und Zusammenschluss, Zusammenhalt haben. Und deswegen, dass wenn wir jetzt zum Beispiel auf das Druckmanagement von gro\u00dfen Konzernen denken, dass das auch Personen sind, die Moral zum Beispiel, ein Moral haben und eben sich auch normative Fragen stellen, aber h\u00e4ufig eben vielleicht dann doch die anderen gro\u00dfen Logiken im Vordergrund stehen. Warum machen Organisationen das?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_13\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"628.67\" data-end-seconds=\"656.32\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[10:28]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Oder warum empfiehlt man Ihnen das zu tun? Es hat ja auch eine Filter- oder eine Siebefunktion. Man achtet ja dann darauf, letztlich als Organisation auch, oder muss damit rechnen, dass nicht mehr alle guten Leute bei einem arbeiten, sondern nur noch die, die zu einem passen. Wenn man so ein Purpose bestimmt hat. Es hat ja eine Filterfunktion oder Nebeneffekt. Das kann auch sein, dass es der Kollateralschaden ist.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_14\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"657.48\" data-end-seconds=\"745.4\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[10:57]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Auf jeden Fall. Also aus meiner Forschung zeigt sich, dass es eben nat\u00fcrlich viele Motive gibt und ein Motiv ist definitiv den Anschluss an sozialen Diskurs. Also ich glaube, dass wir als Gesellschaft schon mehr abfordern und das war in dem letzten Jahrhundert viel, viel deutlicher, dass Organisation Unternehmen quasi als der wirtschaftliche Korpus der Gesellschaft uns dienen soll im positiven Sinne. Also eine Organisation sollte eben nicht destruktiv f\u00fcr die Gesellschaft sein, dann ist man erstens nicht profitabel und so weiter und so fort. Also Skandale sind vielleicht kalkulierte Risiken, aber sie sind definitiv nicht produktiv f\u00fcr die Gesellschaft. Ich glaube, da sind wir uns einig. Und weitere Punkte sind nat\u00fcrlich definitiv als Reputationsinstrument. Also wenn die Industrie sich so positioniert, dann muss ich auch mitmachen und immer mehr und mehr Organisationen haben, das angefangen zu tun. Und das ist definitiv auch ein Trend, der aus den USA kommt. Also 2019, habe ich ja schon erz\u00e4hlt, hat ein gro\u00dfer Verein, hei\u00dft mehr als 200 hochkar\u00e4tige Top-Manager, sich dazu verpflichtet, ein Statement zu unterschreiben, dass die Organisation \u00fcber Profitmaximierung hinausgehen soll und mehr Wert f\u00fcr die Stakeholder kreieren soll. Und ich meine, das hat dann angefangen, wirklich auch sozusagen nach Europa zu shoppen, wenn wir uns jetzt darauf beschr\u00e4nken. Ich erinnere mich, ja.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_15\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"746.27\" data-end-seconds=\"807.47\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[12:26]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und dadurch hat man nat\u00fcrlich auch was zu erz\u00e4hlen als Unternehmen und als Mitarbeitende, aber vor allem auch die CEOs und die weiteren Top-Manager, die haben pl\u00f6tzlich ein Narrativ, was sie nutzen k\u00f6nnen und in ganz unterschiedlicher Art und Weise auslegen k\u00f6nnen. Und das hat nat\u00fcrlich f\u00fcr Extern einen gro\u00dfen Signaling-Effekt, aber auch intern bringt es auch sowas wie Mitarbeiteridentifikation mit der Organisation, dass sozusagen dieser Stolz, warum arbeite ich hier eigentlich, dass das wieder st\u00e4rker im Vordergrund steht, das dann auch direkt einen Effekt auf die Motivation und das Engagement hat. Und am Ende, es gab 2019 auch eine gro\u00dfe Studie, die ver\u00f6ffentlicht hat, mehr als 5000 US-amerikanische Unternehmen, die da quantitativ analysiert wurden in Hinsicht auf Purpose, Purpose-Klarheit und die Performance am Ende. Das hei\u00dft, es hat auch sowas wie einen strategischen Nutzen an der Stelle.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730936\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[13:29]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Strategische Nutzen von Purpose<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_16\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"807.47\" data-end-seconds=\"817.93\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[13:27]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Okay, ja, das kann ich nachvollziehen. Also einmal nach au\u00dfen hin, sozusagen in die Schauseite hinausgestellt, das macht uns aus, deshalb sind wir da, daf\u00fcr agieren wir.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_17\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"819.69\" data-end-seconds=\"865.12\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[13:39]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und damit auch sozusagen f\u00fcr Mitarbeitergewinnung, was tats\u00e4chlich ja wirklich immer ein Problem auch wurde in den letzten Jahren f\u00fcr Unternehmen, gute Leute zu gewinnen. dort eine Ausrichtung. Und nach innen aber auch eine Ausrichtung der beteiligten Personen. Das, was dann \u00fcbernimmt es sozusagen der Purpose- Gedanke oder Effekt \u00fcbernimmt dann Funktionen, die fr\u00fcher andere Sachen \u00fcbernommen haben. Sei es zum Beispiel das Leitbild oder die Guidelines des Benehmens. Das bringt oder brachte zumindest bei den anderen Aspekten nicht nur Frieden, Einigkeit, Kooperation und Gemeinsamkeit, sondern auch Konflikte.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_18\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"866.3\" data-end-seconds=\"911.04\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[14:26]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Auslesefunktionen, Ausleseprozesse und harte Auseinandersetzungen. Dann jetzt aber nicht mehr nur zwischen Management und Mitarbeiter, wo die Trennlinie irgendwie klar war, sondern also profitorientiert oder mitarbeiterorientiert, sondern jetzt, wer sich hinter dem Purpose stellt und wer sich mit dem Purpose nicht so viel identifizieren kann. Hat sich, wenn du deine Forschung und deine Erfahrungen mit Purpose-getriebenen oder Purpose-aktiven Organisationen, hat sich was im Konfliktbearbeiten, im Konfliktaufkommen ver\u00e4ndert in solchen Unternehmen, die jetzt Purpose-fokussiert waren?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_19\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"912.09\" data-end-seconds=\"994.43\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[15:12]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Ja, das ist eine sehr wichtige Frage. Also ich glaube, ich kann da, ich denke gerade an viele Anekdoten aus meiner Forschung mit Chief Purpose Officers, also quasi, wenn wir jetzt die Personen fragen w\u00fcrden, die in den Organisationen eben verantwortlich sind, eben f\u00fcr den Purpose einzustehen und den Purpose auch. Also die f\u00fchren den Purpose aus oder die bestimmen, was der Purpose ist? Wer bestimmt eigentlich den Purpose? Muss ich nochmal kurz fragen. Ja, also meistens wird eben auch da an der Stelle quasi vom Top-Management festgestellt, ach shit, das k\u00f6nnen wir ja hier gar nicht machen, weil damit w\u00fcrden wir uns ja auch das Potenzial, was das Konzept an sich auch erm\u00f6glicht, direkt mitnehmen. Ja, total. Also was halt klassischerweise passiert ist, das Management stellt fest, ach Mist, wir reproduzieren ja die Strategiefolien der letzten 15, 15 Jahre. Lass uns doch mal hier \u00fcber den Purpose nachdenken. Dann kommt die n\u00e4chste Erkenntnis, warum k\u00f6nnten wir das jetzt hier bestimmen? M\u00fcssen wir da nicht eigentlich die zuk\u00fcnftigen Mitarbeitenden zum Beispiel fragen? Also the potentials, wie man so im Englischen sagt, the talents, die Talente hier. Dann \u00f6ffnen sie den Prozess, in dem sie zum Beispiel Workshops durchf\u00fchren und eben sich wirklich diese Frage der Unternehmensidentit\u00e4t dann mal stellen.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_20\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"995.15\" data-end-seconds=\"1001.61\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[16:35]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Heute wird das dann eben zu einem einfachen Slogan zusammengefasst. Also ich habe ein Beispiel.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_21\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1003.55\" data-end-seconds=\"1031.6\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[16:43]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Das hei\u00dft also nicht nur die Chefs und Chefinnen, auch nicht nur die erfahrenen Mitarbeiter, sondern auch die j\u00fcngeren oder die potenziellen, also auch nicht Mitarbeiter, aber m\u00f6glicherweise Mitarbeiter. Interessante Leute, also meinetwegen Studierende, werden gefragt dann f\u00fcr den Purpose. Genau, die werden eingeladen, so wie zum Beispiel Lieferanten oder weitere Stakeholder, also eng vertraute.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730937\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[17:17]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Interne und externe Perspektiven<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_22\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1032.46\" data-end-seconds=\"1117.22\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[17:12]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Das ist schon weitergehend als Visionsarbeit. Da wird mir ein deutlicher Unterschied im Verfahren. Weil wir wollen ja, dass, also ein Purpose ist ja intern, aber auch extern quasi relevant und es verbindet ja eben quasi die Gesellschaft und das Unternehmen miteinander. Also ein Purpose, der nur auf die Organisation ausgerichtet ist, der verliert eben diese Macht des Erm\u00f6glichen. Und ich glaube, was ich vielleicht auch noch hier erg\u00e4nzen sollte, der Purpose bringt eben zwei Logiken zusammen und bestimmt eigentlich, dass durch das Operative des Unternehmens eigentlich per se dieser Sinn und Zweck erf\u00fcllt werden sollte. Also wir reden hier nicht davon, dass ein Unternehmen, sag ich mal, Muddel tut und dann auf der Seite haben die eine Stiftung und die Stiftung tut jetzt hier was Gutes f\u00fcr die Gesellschaft, sondern es geht wirklich darum, dass eigentlich durch die Operation selbst sich das ergibt und das so sinnvoll ist. Das hei\u00dft, da gibt es keinen Konflikt. Es soll eben zusammenbringen, die unterschiedlichen Interessen zusammenbringen und erleinen. Da w\u00fcrde ich jetzt fast schon die n\u00e4chste Klammer aufmachen wollen. Ich will aber eigentlich wieder zur\u00fcck zu dem Thema Konflikte, aber ich will zumindest die Klammer kurz benennen oder die Abzweigung. Dann \u00e4ndert sich auch das, was Erfolg ist f\u00fcr eine Organisation.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_23\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1118.1\" data-end-seconds=\"1140.17\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[18:38]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Das kann ich mir ja schwer vorstellen in einer kapitalistisch organisierten Gesellschaft, dass man dann sagt, naja gut, wir sind halt jetzt nicht mehr ganz so wirtschaftlich erfolgreich, aber daf\u00fcr haben wir den Purpose erreicht. Total. Also es ist, du hast es erfasst. Also am Ende m\u00fcssen wir das zu Ende denken. Das ist sch\u00f6n zu h\u00f6ren.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_24\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1141.53\" data-end-seconds=\"1221.51\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[19:01]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und die Frage, wie messen wir hier eigentlich Leistung und was macht uns hier erfolgreich, die ist sehr, sehr eng damit verwandt. Das muss man sich aber leisten k\u00f6nnen. Also das muss man sich leisten k\u00f6nnen. Und das wird in den wenigsten F\u00e4llen tats\u00e4chlich auch bis zum Ende durchgedacht. Und wir reden hier nicht davon, dass man einmal ein Purpose definiert, ein bisschen demokratisierende Prozesse einstellt und dann ver\u00e4ndert sich alles, sondern das ist ein langfristiger Prozess. Und wir starten mit einem Commitment, was am Anfang gesetzt wird. Und dadurch kommen wir auch zu der gr\u00f6\u00dften Herausforderung. Der Weg dahin, der hat auch damit zu tun, dass wir auch sowas wie Trade-Offs haben und wir k\u00f6nnen nicht immer so entscheiden oder wir k\u00f6nnen nicht immer im Sinne des Purpose entscheiden, sondern es gibt auch Situationen, da muss unter anderen Logiken entschieden werden. Aber da \u00f6ffnet sich aber der Diskussionsraum. Denn wir haben eine moralische Ambition formuliert mit dem Purpose und alle sagen, nehmen wir jetzt mal an. Das ist es also aber schon. Es ist eine moralische Ambition. Also es ist ja eine Begrenzung, die man sich setzt, jenseits der, sage ich mal, gesetzlichen Auflagen und Rahmenbedingungen, sondern man holt sich eine moralische.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_25\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1222.63\" data-end-seconds=\"1238.41\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[20:22]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Ausformulierte Instanz ins Haus und dann, jetzt komme ich doch zum Thema Konfliktbearbeitung, ist das doch die Folie, auf der Konflikte bearbeitet werden. Du bist doch nicht richtig Purpose-orientiert. Das muss Konsequenzen haben.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_26\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1239.99\" data-end-seconds=\"1287.11\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[20:39]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Ja, und das wird sichtbar zum Beispiel durch die Investition in eine zus\u00e4tzliche Rolle, die nennen wir Chief Purpose Officer und die laden wir an den Tisch. Und da bei den wichtigsten Entscheidungen ist eben diese Person auch anwesend, vertritt quasi symbolisch durch das Sein den Purpose im Raum. Und eine Situation, die mir eine Chief Purpose Officer geschildert hat, ist, dass sie jedes Mal die Hand heben muss und sagen, hier ein Spruch, aber im Sinne von Purpose ist das hier nicht. Und das bringt extrem viel Reibung. Was war die Reaktion? Nat\u00fcrlich Aufruhr, ja, also totale, ich kann sagen, also&#8230; Wie Aufruhr? Flitf\u00e4nger, ja, also im Endeffekt&#8230; Entsetzen, dass die Purpose&#8230; Nochmal?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_27\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1288.03\" data-end-seconds=\"1309.01\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[21:28]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Streit, also gut, weil ja auch einfach eben die Purpose-Arbeit und das Operationalisieren von Purpose dann in der Praxis total schwierig ist und das eben unterschiedliche Interessen ans Licht bringt, unterschiedlich ist auch Auslegung, Interpretation dessen.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730938\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[21:53]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Konflikte im Kontext von Purpose<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_28\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1309.49\" data-end-seconds=\"1318.05\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[21:49]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Also am Ende ist ein Purpose ein leerer Slogan, den m\u00fcssen wir mit Inhalten f\u00fcllen. Und zum Beispiel durch Praktiken, durch entsprechende Beispiele.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_29\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1318.91\" data-end-seconds=\"1352.99\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[21:58]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Wie entschieden wird, kann eben der Purpose aufgeladen werden und dadurch bekommt er eben diese Kraft oder er wird halt quasi einmal in die Wand gepappt und dann passiert damit nichts. Aber in dem Moment, wenn eben zum Beispiel jemand und institutionalisiert wird mit dem Purpose oder mit dem Auftrag. Hier sorge daf\u00fcr, dass jede Person Purpose versteht und auch als Teil oder als Entscheidungskriterium nutzt. Dann geht es n\u00e4mlich darum, wie versteht man denn dann den Purpose. Nehmen wir uns jetzt mal eine Entscheidung, keine Ahnung, durch die.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_30\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1353.57\" data-end-seconds=\"1435.85\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[22:33]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Durch Konflikte im Externen, oder wir m\u00fcssen uns entscheiden zwischen zwei Lieferanten, wen nehmen wir? Und dann ist die Frage, was hei\u00dft das denn jetzt? Was ist denn jetzt mehr Purpose-aligned und was weniger? Und da kommt dann nat\u00fcrlich auch hoffentlich durch Purpose und Diskurs zustande. Also ich habe ein Beispiel, weil ich h\u00f6re das schon tats\u00e4chlich h\u00e4ufig auf der Frage, wie kommen wir an die Talente der Zukunft? Diese War of Talents oder War for Talents. Und dass es ein gro\u00dfes Thema ist. Und wenn jetzt eine Organisation ganz aktuell entschlie\u00dft, sich auf KI zu setzen und wir machen jetzt hier diese ganze Arbeit, mit der wir fr\u00fcher unsere Talente eingearbeitet haben und die sozusagen hier angefangen haben als Fu\u00dfvolk und dann sich hocharbeiten konnten, das macht jetzt alles KI. Dass jetzt so ein Chief Purpose Officer sagt, ja, das ist vielleicht eine gute Idee, profitabel zu sein, weil die Talente halt teuer sind im Anlernen, aber wir werden dann eben keine, sage ich mal, Hausgew\u00e4chse mehr haben, die hier von fr\u00fchester im Arbeitsleben begonnen haben und hier die Kultur pr\u00e4gen werden. Ist das so ein Beispiel, wo jetzt Purpose-Officer reinkommen und sagen oder geht es dort mehr um moralische Werte?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_31\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1437.62\" data-end-seconds=\"1498.4\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[23:57]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Doch, auf jeden Fall auch bei der Frage, welche strategischen Konsequenzen w\u00fcrden dann auftreten. Also viel, viel mehr Purpose Officer vertreten viel, viel mehr die unterschiedlichen Interessen der unterschiedlichen Stakeholder. Also sie sind ja nicht wirklich an einer Funktion im Sinne von, oh, ich muss mich jetzt hier besonders um die Talente der Zukunft k\u00fcmmern, darauf fokussiert, sondern sie w\u00fcrden eher so wirklich hinterfragen, was bringt uns das hier? Also wenn wir uns die Organisation vorstellen, in ein paar Jahren eben besonders durch KI operationalisiert, was w\u00fcrde das dann hei\u00dfen? Was macht es mit dem Value, mit dem Wert, den wir am Ende sch\u00f6pften als Organisation? Entspricht es noch unserer Identit\u00e4t? Ver\u00e4ndert sich unsere Identit\u00e4t? Und so weiter und so fort. Also quasi in Zusammenarbeit mit den unterschiedlichen Funktionen, HR geh\u00f6rt auf jeden Fall dazu, w\u00fcrden diese Fragen erstmal \u00fcberhaupt an den Tisch gebracht werden durch zum Beispiel so eine Person.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_32\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1499.66\" data-end-seconds=\"1581.1\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[24:59]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Also bei den Fragen, so wie du das jetzt genannt hast, habe ich gedacht, das ist doch eigentlich Aufgabe der verantwortlichen Vorgesetzten. Also das ist doch Chef- und Chefinnen-Sache, die strategischen Weitsicht zu haben und zu sagen, hey, passt das zu uns? Ist diese Richtung f\u00fcr uns ma\u00dfgebend? Hei\u00dft das, dass so Chief Purpose einfach eine weitere Ausdifferenzierung im Management-Bereich ist, wo man, Werte, die sonst im Alltag vielleicht nicht auf dieser Ebene verhandelt werden, in der Management-Diskussion, in der Entscheidungsfindung mit beachtet werden? Das spricht so eine gro\u00dfe Diskussion an, die ich auch quasi mit meinen Kolleginnen und Kollegen f\u00fchre. Braucht es einen Chief Purpose Officer oder Officerin, ja oder nein? Und ich w\u00fcrde wahrscheinlich sagen, nicht unbedingt. Also wir k\u00f6nnen auch uns vorstellen, dass alle Abteilungsleiter quasi Vertreterinnen und Vertreter des Purpose werden oder im Sinne des Purpose handeln. Aber ich glaube, da \u00fcberfordern wir an der Stelle auch einfach eine Person, die das Operative meistern muss und gleichzeitig aber auch immer wieder so diese gro\u00dfen Fragen des Warum, sage ich mal, oder des Werte und der unterschiedlichen Entscheidungslogiken hier aufbringt.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_33\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1581.76\" data-end-seconds=\"1637.76\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[26:21]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Deswegen kann so eine Person wie Chief Purpose Officer eine gute Erg\u00e4nzung sein. Aber ich habe auch Beispiele von CEOs, die sich umbenannt haben, die gesagt haben, ich bin hier kein Officer f\u00fcr das Exekutive, sondern ich bin hier, um dich zu erinnern, die Bef\u00fchrungskraft, warum du eigentlich hier arbeitest. Was ist dein gr\u00f6\u00dferer Sinn und Zweck \u00fcber diese eine Aufgabe hinaus? Und dann kamen auch solche Praktiken zum Vorschein, wie, dass sie gesagt hat, du bist keine Verkaufsperson, kein Salesman, du bist Value Creator. Das ist zum Beispiel ein Beispiel oder eine alternative Praktik ist, dass sie anfangen, Workshops mit Teams zu f\u00fchren. Es ist \u00fcbrigens auch von der Forschungsseite nachgewiesen, dass wenn wir Teams erlauben, \u00fcber den Purpose Dialoge zu f\u00fchren, dann erh\u00f6ht das die Innovationskraft am Ende. Und.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_34\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1638.25\" data-end-seconds=\"1662.35\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[27:18]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Das ist ein Beispiel, was zum Beispiel die Purpose Officer auch wirklich versuchen zu institutionalisieren. Bestimmte R\u00e4ume zu schaffen, wo Personen eingeladen werden, zu \u00fcberlegen, was ist eigentlich mein pers\u00f6nlicher Purpose, warum ausgerechnet diese Organisation. Und jetzt kommen wir auch zu dem Punkt, was du gesagt hast mit dem, naja, vielleicht m\u00f6chte auch dann jemand gehen und nicht mehr quasi f\u00fcr die<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730939\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[27:44]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Die Rolle der Chief Purpose Officers<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_35\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1662.35\" data-end-seconds=\"1672.45\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[27:42]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Organisation arbeiten. Das passiert auch. Und das ist sogar, manche sagen, es ist lieber besser, fr\u00fcher diese Erkenntnis zu haben, als wirklich zu setzen und jedes Mal mit sich zu ringen.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_36\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1673.63\" data-end-seconds=\"1747.55\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[27:53]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und gleichzeitig, vielleicht letzter Kommentar, gleichzeitig gibt es sicherlich auch die Personen, die wir tolerieren m\u00fcssen, Organisationen, die sich damit nicht wirklich identifizieren k\u00f6nnen. Ja, das w\u00e4re sozusagen die Sto\u00dfrichtung meiner n\u00e4chsten Frage. Aber ich beginne einige Konflikte, die ich sozusagen in Mediationen erlebe, in einem sehr operationalen, sehr individuellen Bereich, einzuordnen aus der Perspektive von Purpose, wie das dann verhandelt wird. Und da kann ich mir vorstellen, es ist einfach eine Schwierigkeit, Purpose nicht als Gesetz zu sehen, mit dem man jetzt andere Meinungen in die Schranken weisen kann, was einfach eine Verf\u00fchrungssituation ist, wie jede Ethik und jede Moral, sondern dass man das als Reflexionsfl\u00e4che h\u00e4lt, indem die Dialoge er\u00f6ffnet. Aber ich w\u00fcrde sagen, das ist eine Konsequenz, die haben auch andere solche Leitlinien wie Ethiklinien und dergleichen schon mit sich gebracht, die eben Dialoge abgewirkt haben, obwohl sie sie er\u00f6ffnen wollten. Das kann ich mir gut vorstellen.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_37\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1750.31\" data-end-seconds=\"1786.65\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[29:10]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Es sortiert nochmal Entscheidungen neu. Und die Frage, wof\u00fcr bin ich, wof\u00fcr bin ich nicht, was kann ich mittragen, was kann ich nicht mittragen, es ist eben nicht mehr, ich sage jetzt mal so ganz simpel, macht es Profit oder nicht, sondern ich habe noch andere Entscheidungslinien mit zu beachten. Richtig, genau. Und das ist, also ich habe ein Beispiel von einem Unternehmen, was ich seit mehreren Jahren begleite. Das ist ein Chemiekonzern aus der Schweiz, multinational. Und die haben den Purpose-Slogan Greater Chemistry Between People and Planet. Kann jeder googeln.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_38\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1788.19\" data-end-seconds=\"1853.41\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[29:48]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Auf jeden Fall. Ist auch kein Problem. Die sind doch \u00f6ffentlich bekannt. Und im Endeffekt ist das, das kann hei\u00dfen, alles oder nichts. Und jetzt ist&#8230; Es ist sozusagen abh\u00e4ngig von der F\u00fchrungskraft, nutze ich diesen Purpose in meiner eigenen Arbeit, in der F\u00fchrung von Teams oder nicht. So, erste Sache. Zweitens, das k\u00f6nnen wir nutzen bei Situationen explizit und wir k\u00f6nnen dann sozusagen den, wie ich da vorhin gesagt habe, aufladen, positiv aufladen. Aber was ist, wenn es eine Situation gibt, die negativ ist? Ja, zum Beispiel mussten sehr, sehr viele Mitarbeiter gehen in diese Organisation. Es gab riesen Aufruhr. Wie k\u00f6nnen wir denn diesen Purpose haben f\u00fcr die Menschen und gleichzeitig Fabriken schlie\u00dfen? Und das muss aber auch ausgehalten werden. Und da kam es, da wurde extra eingeladen zu Town Halls, wo eben diese Diskrepanzen Raum gefunden haben. Und das wird dann vielleicht durch so einen Purpose-Dialog eben zur Sprache gebracht.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_39\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1855.91\" data-end-seconds=\"1938.15\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[30:55]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Es ist von der Worte her auch diese Er\u00f6ffnung, Widerspr\u00fcche, Ambivalenzen, Ambiguit\u00e4ten in der Waage zu halten und gleichzeitig in der Au\u00dfendarstellung, in der Schaufensterseite f\u00fcr Nicht-Involvierte klare Botschaft zu behalten und damit die Dinge \u00fcberzuvereinfachen. Also dieses Spannungsfeld wird mir da auf jeden Fall deutlich. Und damit w\u00fcrde ich auch nochmal sozusagen&#8230; Deine Erfahrungen ansprechen. Du hast ja geschildert, wie du so 2019 in das Thema, zu dem Thema gekommen bist. Das Thema war aufgekommen. Du hast als junge Absolventin sozusagen dich dem Thema gewidmet, als Wissenschaftlerin auch noch, mit einer Distanz und Faszination wahrscheinlich zugleich. Wie hat sich das entwickelt? Solche Themen werden ja doch auch in Phasen erlebt. Wo stehst du heute mit dem Purpose? Und welche Reise hast du damit? Welche Erfahrungen jetzt, wo du nicht nur sozusagen in der Beobachterposition bist, sondern auch Netzwerk organisierst, Firmen ber\u00e4tst? Was erlebst du, kann man so sagen, in der Praxis?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_40\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"1940.43\" data-end-seconds=\"2027.82\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[32:20]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Also ich habe auf jeden Fall eine Reise durchlebt. Ich glaube, am Anfang war ich sehr normativ in der Hinsicht und hatte eigentlich die felsenfeste \u00dcberzeugung, alle Unternehmen sollten jetzt Purpose-Driven werden und es gibt keinen Weg drumherum und eigentlich hat ja auch jede Organisation per se schon oder implizit schon ein Purpose. So, jetzt machen wir den halt explizit und dann haben wir quasi den Schl\u00fcssel gefunden f\u00fcr mehr nachhaltiges Verhalten in Organisation, Motivation, Engagement und so weiter und so fort. Das ist doch quasi das Allheilmittel. Und ich habe dann in meiner ersten Studie eigentlich mal wirklich die Forschung analysiert und mehr als 160 Artikel, die zu dem Thema in den letzten 20 Jahren ver\u00f6ffentlicht wurden, durchforstet und mal geschaut, welche positiven Implikationen werden denn damit eigentlich hervorgehoben. Und mehr als 64 Prozent aller Artikel sind ausschlie\u00dflich positiv. Das hei\u00dft, kein Wunder ist, dass ich so \u00fcberzeugt davon war. Und gleichzeitig gibt es immer wieder nat\u00fcrlich diese Kritik von Purpose Washing. Das ist am Ende ja doch wirklich eigentlich nur ein Statement. Und es kann auch sehr viele negative Komplikationen mit sich bringen. Wir hatten Konflikte angesprochen, die sind nicht immer produktiv. Die k\u00f6nnen auch destruktiv sein f\u00fcr die Profitabilit\u00e4t beispielsweise. Etwas Ideologisches auch. Die Idee kriegt etwas Ideologisches.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730940\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[33:48]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Kritische Reflexion des Purpose<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_41\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2029.34\" data-end-seconds=\"2050\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[33:49]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Ja, und ich war eben sehr idealistisch am Anfang und ich glaube, dieser Blick auf die negativen Seiten, die damit einhergehen k\u00f6nnen und ein weiteres Beispiel neben Purpose Washing, was ja vielleicht sehr von diesem Greenwashing her bekannt ist, k\u00f6nnte aber auch sowas sein wie die Ausbeutung von Mitarbeitern oder Manipulation durch Rhetorik.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_42\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2052.1\" data-end-seconds=\"2093.1\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[34:12]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und das hat mir eine F\u00fchrungskraft auch gesagt die hat gesagt, naja, wenn ich die Person in den Keller einsperre und denen ganz deutlich mache, warum sie hier eigentlich arbeiten dann werden die die ganze Nacht durcharbeiten, kein Problem, und solche Aussagen, die haben mich wirklich zum Nachdenken gebracht und ich glaube auch dieser Vergleich und auch dieser Diskurs unter den forschenden WissenschaftlerInnen wurde dann eigentlich auch zur Einladung, wirklich auch mal einen anderen Stand einzunehmen und das mal kritisch zu reflektieren. Und deswegen w\u00fcrde ich sagen, ich unterscheide mittlerweile in drei unterschiedliche Str\u00f6mungen. Es gibt die, die einfach \u00fcber den Purpose Statement reden.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_43\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2094.28\" data-end-seconds=\"2164.7\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[34:54]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Dann w\u00fcrden wir googeln, Purpose, Siemens, Purpose, BMW. Wir w\u00fcrden immer was finden. Ach so, klar, Check. Checkbox ist quasi entledigt. Dann gibt es die, die wirklich sagen, Purpose, bevor wir jetzt nach au\u00dfen kommunizieren, achten wir erstmal wirklich darin, Purpose intern eigentlich zu nutzen und die Funktion, das Potenzial da auszut\u00f6pfen. Und dann gibt es noch die dritte Perspektive und das ist wahrscheinlich ein Mix von beiden Ersten. Das ist wirklich zu sagen, naja, wir wollen unsere Entscheidungslogiken hinterfragen und nutzen Purpose als quasi Filter. Das hei\u00dft, wir fangen ganz oben beim Top-Management, bei der Strategie an und hinterfragen gro\u00dfe strategische Entscheidungen mit dieser Brille. Und ich glaube, das eine geht nicht mit den anderen, aber wenn wir das ein bisschen in diese drei unterschiedlichen Boxen unterteilen, hilft es uns auch mal zu kl\u00e4ren, wor\u00fcber wir reden. Denn h\u00e4ufig, ich bin bei sehr vielen Konferenzen zum Thema Purpose und ja, es ist einfach ein Romantisieren von einem Konzept, was am Ende erstmal nur rhetorisch ist. Wir m\u00fcssen \u00fcber die Managementmodule hinausdenken. Ja, aber ich finde Romantik da den passenden.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_44\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2166.14\" data-end-seconds=\"2192.5\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[36:06]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Passenden Denkrahmen. Das ist auch ein Versuch, wie schon viele andere auch vorher, und da gibt es einfach eine Sehnsucht danach, es auf eine Einheitlichkeit zu bringen. Ein Dach oder ein Fundament, auf das sich alle stellen k\u00f6nnen und mit dem alle einverstanden sind und man so eine gewisse Konfliktfreiheit hat. Und das hat eben eine Sortierfunktion. Wer passt noch auf das Fundament und wer passt jetzt nicht mehr drauf?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_45\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2194.74\" data-end-seconds=\"2251.38\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[36:34]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Das, Ja, genau. Also Purpose Washing und so, das sind alles so, sage ich mal, ganz billige Missbrauchsdinge, wo ich mehr hinschaue oder hinschauen oder hinfragen m\u00f6chte. Was sind die blinden Flecke, wenn man so den Spot anmacht auf Purpose und die Organisation Purpose fokussiert betrachtet? Wo entstehen die Schattenseiten oder der blinde Fleck, den man dann nicht mehr sieht? Ich nehme an, Mitarbeiter und Organisation sind eben auch einfach zwei unterschiedliche Einheiten, zwei Wesenseinheiten, die haben unterschiedliche Interessen und Ideen. Und der eine sagt, ich will halt Geld verdienen, Punkt. Und mehr Interesse habe ich nicht. Ob die Firma morgen noch besteht, interessiert mich nicht. Also ich kenne das auch selbst, dass Mitarbeiter sagen, also ich mache mir keine Gedanken um die Firma. Ich gehe jetzt nach Hause, ich habe Feierabend.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_46\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2252.78\" data-end-seconds=\"2309.4\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[37:32]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Da w\u00fcrde ich jetzt so als Purpose treffen, w\u00fcrde ich jetzt sofort Kr\u00e4mpfe kriegen und denken, also stimmt was hier nicht. Auf jeden Fall. Also ich arbeite gerade auch mit vielen Entrepreneurs zusammen und versuche gerade so ein bisschen Purpose und Entrepreneursche besser zu verstehen, ob \u00fcberhaupt quasi auch in der Anfangszeit, wo man quasi ein Unternehmen gr\u00fcndet, da der Purpose eine Rolle spielt und wie sich das auch ver\u00e4ndert durch zum Beispiel Investoreninteressen und so. Und es gibt ganz viele F\u00e4lle, da geht es wirklich darum, dass ein Entrepreneur wirklich einfach nur profitabel sein m\u00f6chte, die Organisation aufstellen m\u00f6chte und erfolgreich sein m\u00f6chte. Und das ist quasi erstmal per se doch legitim. Also wer sagt denn, dass dieser Purpose okay ist und der nicht? Genauso legitim, wie ein Mitarbeiter sagen kann, ich arbeite hier acht Stunden, mehr Zeit kriegst du von mir nicht und der Rest geht mir wirklich am allerwertesten vorbei.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_47\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2310.52\" data-end-seconds=\"2384.86\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[38:30]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Wo wir ja dann schon, wo einige schon anfangen zu pathologisieren, ob mit dem Mitarbeiter alles okay ist, wenn er nicht voll Feuer und Flamme f\u00fcr die Organisation arbeitet. Aber das ist der Luxus von Arbeitnehmern. Ja, und deswegen setzen Sie zum Beispiel einen CEPO, den ich gerade im Kopf habe, von KPMG in Australien, wirklich darauf, nicht zu sagen, okay, was ist hier der organisationelle Purpose und was hei\u00dft es jetzt f\u00fcr dich, zum Beispiel so einen super abstrakten Purpose darunter zu kaskadieren, sondern wirklich zu fragen, was bedeutet das eigentlich f\u00fcr dich erstmal? Und dann aber auch die \u00d6ffentlichkeit zu haben, zehn unterschiedliche Purpose Statements bei Individuen als okay anzufinden und das auszuhalten, dass wir hier unterschiedliche Grundmotive haben, aber trotzdem m\u00fcssen wir dieses Projekt stellen. Und das ist per se okay, aber es l\u00e4dt ein und ich glaube, es bringt auch trotzdem dann eine oder hat eine Funktion, in dem es eben das explizit macht. Und ich meine, in welchen Unternehmen hat man dann einen Nachmittag frei, um sich mit seinem eigenen Purpose auseinanderzusetzen? Aber es hat einen Preis.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_48\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2387.3\" data-end-seconds=\"2427.56\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[39:47]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Was mir deutlich wird, ist, dass die Praxis und auch die Theorie, was ich von dir jetzt verstanden habe, vielschichtig ist von Purpose. Also das ist ein buntes Bild und sehr ausdifferenziert und \u00fcberhaupt nicht mehr einheitlich. Und das erm\u00f6glicht wieder Diskussionen. Das finde ich hilfreich. Dass diese Idee und auch dieser Hype in eine Differenzierungsphase gekommen ist und auch eine gewisse Ern\u00fcchterungsphase. Ist die schon da?<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_49\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2428.38\" data-end-seconds=\"2441.06\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[40:28]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Ich glaube, es ist eher so eine kritische Auseinandersetzung gerade damit, also zumindest gerade im Diskurs, also in der Wissenschaft und zu sagen, naja, wir wissen, okay, gut, ist diese.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_50\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2441.86\" data-end-seconds=\"2528.96\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[40:41]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Phase zwischen Purpose Statement Formulierung und ich habe dann einen positiven Wert, den wir uns alle erhoffen, da ist eine gro\u00dfe Blackbox, die Purpose Implementierung oder Operationalisierung und die bedarf, sehr einschneidende Entscheidung. Und diese einschneidenden Entscheidungen, das geht \u00fcber ich habe einen Purpose und eine Strategie hinaus, sondern die Strategie muss sich r\u00fcckwirkend anpassen. Wir k\u00f6nnen nicht mehr unter denselben Pr\u00e4missen entscheiden. Und ich sage mal so, in dem schweizerischen Chemiekonzern Beispiel war das der Fall, dass es eine Situation gab, die dann wirklich auch zum Diskurs eingelegt hat und gesagt hat, nein, wir nutzen das jetzt hier als quasi Grund. Wir haben Wir haben das hier beschlossen als Organisation und wir k\u00f6nnen nicht anders entscheiden. Und dann ist nat\u00fcrlich da auch wieder, also es hat auch wie so eine Art Legitimationsfunktion, w\u00fcrde ich sagen. Und ja, und da sind wir jetzt gerade angekommen, aber wir wollen besser verstehen, was macht eigentlich ein Purpose intern legitim? Ja, da sind wir noch in den Kinderschuhen quasi. Was wir wissen, ist, dass besonders intern in der Organisation die Personen, also Mitarbeitende eigentlich diejenigen sind, die am besten bewerten k\u00f6nnen, ob ein Purpose gelebt wird in der Organisation, sowie auch Werte, ob Werte gelebt werden. Das Leitbild im Schubfach, das Bekannte. Genau.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730941\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[42:09]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Die Zukunft des Purpose in Organisationen<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_51\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2530.06\" data-end-seconds=\"2581.64\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[42:10]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Und daher sind das die kritischsten Personen. Ich glaube, wenn man da mal nachfragt und zum Beispiel finden jetzt Purpose-Fragen auch in solchen Mitarbeiterumfragen jetzt auch Raum, inwiefern entscheidet meine F\u00fchrungskraft nach dem Purpose? Das ist zum Beispiel eine Frage oder wie fern bin ich motiviert oder haben wir hier ein einheitliches Purpose-Verst\u00e4ndnis? Solche Fragen werden eben abgefragt und damit haben sie auch so einen Platz in dem Kulturbarometer, k\u00f6nnte man sagen. Und ich glaube, vielleicht kommen wir dann auch in den n\u00e4chsten Jahren durch mehr Forschung da voran. Aber nat\u00fcrlich, also ich bin eine qualitative Forscherin, ich lerne am meisten von Praktikerinnen und wir brauchen die Personen in Organisationen, die experimentieren, die mal eben quasi die unterschiedlichen Interessen zusammenbringen und dann an einen Tisch bringen.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_52\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2583.94\" data-end-seconds=\"2611.74\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[43:03]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Also, ja, Nicole, also erstmal vielen Dank. Das sind f\u00fcr mich ganz farbige Einblicke, die vieles, was ich bisher auch erlebt habe und nicht so ganz einordnen konnte an Argumenten und Gegenargumenten bei Konfliktbearbeitungen, bei Rekurrieren auf Werte, das was sein sollte, auch normativ, dass das eben doch nochmal.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_53\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2613.07\" data-end-seconds=\"2658.96\">\n<div>\n<div class=\"flex group focus:outline-none\" contenteditable=\"\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\">[43:33]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\">Also es hat f\u00fcr mich einen st\u00e4rkeren Einfluss als Visionen und Leitbilder, die sprichw\u00f6rtlich sarkastisch auch immer einfach nur in der Schublade Hochglanzformat hatten. Aber der Purpose, und das merke ich in den Unternehmen, wo sowas verhandelt wird mit Purpose, da hat das st\u00e4rkeren kommunikativen Einfluss. Also das l\u00e4sst sich nicht so einfach zur Seite legen. Das hei\u00dft aber auch nicht, dass es einfach so belebt wird, sondern es steht so im Streit. Und das finde ich jetzt nochmal interessant und sehr hilfreich von dir eingeordnet zu bekommen. Ja, danke. Und vielleicht als letzten Einschub, also ich meine, wir haben jetzt hier gerade \u00fcber Strategie geredet, aber das kann man noch weiterdenken. Es gibt ja auch viele Unternehmen wie zum Beispiel Patagonia, ist ein sehr, sehr ber\u00fchmtes Beispiel.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_54\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2659.78\" data-end-seconds=\"2711.62\">\n<div>\n<div class=\"flex group\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\" title=\"44:19.780 - 45:11.620\">[44:19]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\" contenteditable=\"true\"><span id=\"timestamp_54_0_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:19.780 - 44:19.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2659.78\" data-end-seconds=\"2659.92\" data-confidence=\"1\">Exactly,<\/span><span id=\"timestamp_54_0_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:20.080 - 44:20.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2660.08\" data-end-seconds=\"2660.1\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_0_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:20.100 - 44:20.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2660.1\" data-end-seconds=\"2660.28\" data-confidence=\"1\"> are<\/span><span id=\"timestamp_54_0_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:20.280 - 44:20.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2660.28\" data-end-seconds=\"2660.46\" data-confidence=\"1\"> then,<\/span><span id=\"timestamp_54_0_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:20.520 - 44:20.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2660.52\" data-end-seconds=\"2660.6\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_0_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:20.600 - 44:20.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2660.6\" data-end-seconds=\"2660.78\" data-confidence=\"1\"> Go<\/span><span id=\"timestamp_54_0_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:20.780 - 44:20.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2660.78\" data-end-seconds=\"2660.94\" data-confidence=\"1\"> then<\/span><span id=\"timestamp_54_0_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:20.940 - 44:21.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2660.94\" data-end-seconds=\"2661.22\" data-confidence=\"1\"> about it<\/span><span id=\"timestamp_54_0_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:21.220 - 44:21.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2661.22\" data-end-seconds=\"2661.54\" data-confidence=\"1\"> beyond<\/span><span id=\"timestamp_54_0_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:21.540 - 44:21.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2661.54\" data-end-seconds=\"2661.76\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_54_0_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:21.760 - 44:22.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2661.76\" data-end-seconds=\"2662.56\" data-confidence=\"1\"> scrutinise<\/span><span id=\"timestamp_54_0_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:22.560 - 44:22.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2662.56\" data-end-seconds=\"2662.9\" data-confidence=\"1\"> actually<\/span><span id=\"timestamp_54_1_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:22.900 - 44:23.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2662.9\" data-end-seconds=\"2663.08\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_54_1_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:23.080 - 44:23.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2663.08\" data-end-seconds=\"2663.22\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_1_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:23.220 - 44:23.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2663.22\" data-end-seconds=\"2663.76\" data-confidence=\"1\"> Governance,<\/span><span id=\"timestamp_54_1_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:23.860 - 44:23.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2663.86\" data-end-seconds=\"2663.94\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_1_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:23.940 - 44:24.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2663.94\" data-end-seconds=\"2664.46\" data-confidence=\"1\"> Structures,<\/span><span id=\"timestamp_54_1_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:24.640 - 44:24.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2664.64\" data-end-seconds=\"2664.76\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_1_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:24.760 - 44:25.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2664.76\" data-end-seconds=\"2665.26\" data-confidence=\"1\"> Eigentum,<\/span><span id=\"timestamp_54_1_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:25.380 - 44:25.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2665.38\" data-end-seconds=\"2665.6\" data-confidence=\"1\"> Whom<\/span><span id=\"timestamp_54_1_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:25.600 - 44:25.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2665.6\" data-end-seconds=\"2665.96\" data-confidence=\"1\"> belongs to<\/span><span id=\"timestamp_54_1_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:25.960 - 44:26.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2665.96\" data-end-seconds=\"2666.2\" data-confidence=\"1\"> here<\/span><span id=\"timestamp_54_1_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:26.200 - 44:26.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2666.2\" data-end-seconds=\"2666.56\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_54_1_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:26.560 - 44:26.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2666.56\" data-end-seconds=\"2666.9\" data-confidence=\"1\"> Company,<\/span><span id=\"timestamp_54_2_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:27.000 - 44:27.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2667\" data-end-seconds=\"2667.32\" data-confidence=\"1\"> for which<\/span><span id=\"timestamp_54_2_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:27.320 - 44:27.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2667.32\" data-end-seconds=\"2667.66\" data-confidence=\"1\"> work<\/span><span id=\"timestamp_54_2_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:27.660 - 44:27.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2667.66\" data-end-seconds=\"2667.78\" data-confidence=\"1\"> we<\/span><span id=\"timestamp_54_2_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:27.780 - 44:27.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2667.78\" data-end-seconds=\"2667.86\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_54_2_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:27.860 - 44:27.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2667.86\" data-end-seconds=\"2667.96\" data-confidence=\"1\"> like this.<\/span><span id=\"timestamp_54_3_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:27.960 - 44:28.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2667.96\" data-end-seconds=\"2668.44\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_54_3_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:28.440 - 44:28.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2668.44\" data-end-seconds=\"2668.54\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_54_3_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:28.540 - 44:28.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2668.54\" data-end-seconds=\"2668.7\" data-confidence=\"1\"> gives<\/span><span id=\"timestamp_54_3_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:28.700 - 44:28.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2668.7\" data-end-seconds=\"2668.78\" data-confidence=\"1\"> it<\/span><span id=\"timestamp_54_3_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:28.780 - 44:28.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2668.78\" data-end-seconds=\"2668.9\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_54_3_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:28.900 - 44:29.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2668.9\" data-end-seconds=\"2669.2\" data-confidence=\"1\"> Berlin<\/span><span id=\"timestamp_54_3_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:29.200 - 44:29.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2669.2\" data-end-seconds=\"2669.46\" data-confidence=\"1\"> even<\/span><span id=\"timestamp_54_3_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:29.460 - 44:29.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2669.46\" data-end-seconds=\"2669.68\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_54_3_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:29.680 - 44:29.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2669.68\" data-end-seconds=\"2669.8\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_54_3_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:29.800 - 44:30.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2669.8\" data-end-seconds=\"2670.12\" data-confidence=\"1\"> large<\/span><span id=\"timestamp_54_3_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:30.120 - 44:30.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2670.12\" data-end-seconds=\"2670.72\" data-confidence=\"1\"> Vereinigung<\/span><span id=\"timestamp_54_3_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:30.720 - 44:30.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2670.72\" data-end-seconds=\"2670.98\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_54_3_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:30.980 - 44:31.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2670.98\" data-end-seconds=\"2671.42\" data-confidence=\"1\"> Persons,<\/span><span id=\"timestamp_54_4_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:31.620 - 44:31.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2671.62\" data-end-seconds=\"2671.94\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_4_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:31.940 - 44:32.180, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2671.94\" data-end-seconds=\"2672.18\" data-confidence=\"1\"> itself<\/span><span id=\"timestamp_54_4_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:32.180 - 44:32.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2672.18\" data-end-seconds=\"2672.38\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_4_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:32.380 - 44:33.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2672.38\" data-end-seconds=\"2673.56\" data-confidence=\"1\"> Purpose-Stiftung<\/span><span id=\"timestamp_54_4_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:33.560 - 44:33.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2673.56\" data-end-seconds=\"2673.8\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_54_4_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:33.800 - 44:34.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2673.8\" data-end-seconds=\"2674.42\" data-confidence=\"1\"> connected<\/span><span id=\"timestamp_54_4_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:34.420 - 44:34.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2674.42\" data-end-seconds=\"2674.76\" data-confidence=\"1\"> have<\/span><span id=\"timestamp_54_4_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:34.760 - 44:34.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2674.76\" data-end-seconds=\"2674.94\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_54_4_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:34.940 - 44:35.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2674.94\" data-end-seconds=\"2675.12\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_4_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:35.120 - 44:35.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2675.12\" data-end-seconds=\"2675.26\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_54_4_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:35.260 - 44:35.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2675.26\" data-end-seconds=\"2675.88\" data-confidence=\"1\"> scrutinise.<\/span><span id=\"timestamp_54_5_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:35.980 - 44:36.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2675.98\" data-end-seconds=\"2676.1\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_54_5_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:36.100 - 44:36.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2676.1\" data-end-seconds=\"2676.44\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_5_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:36.440 - 44:36.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2676.44\" data-end-seconds=\"2676.68\" data-confidence=\"1\"> pleased<\/span><span id=\"timestamp_54_5_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:36.680 - 44:36.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2676.68\" data-end-seconds=\"2676.8\" data-confidence=\"1\"> me<\/span><span id=\"timestamp_54_5_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:36.800 - 44:37.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2676.8\" data-end-seconds=\"2677\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_54_5_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:37.000 - 44:37.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2677\" data-end-seconds=\"2677.28\" data-confidence=\"1\"> meisten,<\/span><span id=\"timestamp_54_5_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:37.400 - 44:37.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2677.4\" data-end-seconds=\"2677.48\" data-confidence=\"1\"> because<\/span><span id=\"timestamp_54_5_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:37.480 - 44:37.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2677.48\" data-end-seconds=\"2677.72\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_54_5_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:37.720 - 44:38.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2677.72\" data-end-seconds=\"2678.02\" data-confidence=\"1\"> goes<\/span><span id=\"timestamp_54_5_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:38.020 - 44:38.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2678.02\" data-end-seconds=\"2678.1\" data-confidence=\"1\"> it<\/span><span id=\"timestamp_54_5_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:38.100 - 44:38.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2678.1\" data-end-seconds=\"2678.32\" data-confidence=\"1\"> really<\/span><span id=\"timestamp_54_5_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:38.320 - 44:38.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2678.32\" data-end-seconds=\"2678.58\" data-confidence=\"1\"> around<\/span><span id=\"timestamp_54_5_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:38.580 - 44:39.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2678.58\" data-end-seconds=\"2679.14\" data-confidence=\"1\"> Eingemachte.<\/span><span id=\"timestamp_54_6_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:39.500 - 44:39.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2679.5\" data-end-seconds=\"2679.72\" data-confidence=\"1\"> It<\/span><span id=\"timestamp_54_6_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:39.720 - 44:39.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2679.72\" data-end-seconds=\"2679.9\" data-confidence=\"1\"> has<\/span><span id=\"timestamp_54_6_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:39.900 - 44:40.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2679.9\" data-end-seconds=\"2680.76\" data-confidence=\"1\"> different<\/span><span id=\"timestamp_54_6_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:40.760 - 44:41.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2680.76\" data-end-seconds=\"2681.48\" data-confidence=\"1\"> Steps<\/span><span id=\"timestamp_54_6_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:41.480 - 44:41.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2681.48\" data-end-seconds=\"2681.88\" data-confidence=\"1\"> quasi<\/span><span id=\"timestamp_54_6_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:41.880 - 44:42.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2681.88\" data-end-seconds=\"2682.08\" data-confidence=\"1\"> in the<\/span><span id=\"timestamp_54_6_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:42.080 - 44:42.520, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2682.08\" data-end-seconds=\"2682.52\" data-confidence=\"1\"> Process.<\/span><span id=\"timestamp_54_7_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:42.780 - 44:42.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2682.78\" data-end-seconds=\"2682.98\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_54_7_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:42.980 - 44:43.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2682.98\" data-end-seconds=\"2683.14\" data-confidence=\"1\"> believe,<\/span><span id=\"timestamp_54_7_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:43.300 - 44:43.360, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2683.3\" data-end-seconds=\"2683.36\" data-confidence=\"1\"> with<\/span><span id=\"timestamp_54_7_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:43.360 - 44:43.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2683.36\" data-end-seconds=\"2683.54\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_7_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:43.540 - 44:45.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2683.54\" data-end-seconds=\"2685.76\" data-confidence=\"1\"> Purpose-Idee<\/span><span id=\"timestamp_54_7_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:45.760 - 44:46.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2685.76\" data-end-seconds=\"2686.28\" data-confidence=\"1\"> comes<\/span><span id=\"timestamp_54_7_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:46.280 - 44:46.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2686.28\" data-end-seconds=\"2686.44\" data-confidence=\"1\"> it<\/span><span id=\"timestamp_54_7_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:46.440 - 44:46.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2686.44\" data-end-seconds=\"2686.58\" data-confidence=\"1\"> a<\/span><span id=\"timestamp_54_7_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:46.580 - 44:46.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2686.58\" data-end-seconds=\"2686.74\" data-confidence=\"1\"> little<\/span><span id=\"timestamp_54_7_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:46.740 - 44:47.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2686.74\" data-end-seconds=\"2687\" data-confidence=\"1\"> ins<\/span><span id=\"timestamp_54_7_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:47.000 - 44:47.360, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2687\" data-end-seconds=\"2687.36\" data-confidence=\"1\"> Roles.<\/span><span id=\"timestamp_54_8_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:47.420 - 44:47.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2687.42\" data-end-seconds=\"2687.56\" data-confidence=\"1\"> The<\/span><span id=\"timestamp_54_8_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:47.560 - 44:47.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2687.56\" data-end-seconds=\"2687.82\" data-confidence=\"1\"> pleased<\/span><span id=\"timestamp_54_8_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:47.820 - 44:47.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2687.82\" data-end-seconds=\"2687.98\" data-confidence=\"1\"> me<\/span><span id=\"timestamp_54_8_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:47.980 - 44:48.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2687.98\" data-end-seconds=\"2688.12\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_54_8_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:48.120 - 44:48.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2688.12\" data-end-seconds=\"2688.7\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_8_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:48.700 - 44:49.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2688.7\" data-end-seconds=\"2689.64\" data-confidence=\"1\"> Organisationswelt.<\/span><span id=\"timestamp_54_8_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:49.640 - 44:50.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2689.64\" data-end-seconds=\"2690.6\" data-confidence=\"1\"> Yes,<\/span><span id=\"timestamp_54_8_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:51.160 - 44:51.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2691.16\" data-end-seconds=\"2691.26\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_54_8_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:51.260 - 44:52.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2691.26\" data-end-seconds=\"2692.12\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_54_8_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:52.120 - 44:54.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2692.12\" data-end-seconds=\"2694.22\" data-confidence=\"1\"> find<\/span><span id=\"timestamp_54_8_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:54.220 - 44:55.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2694.22\" data-end-seconds=\"2695.1\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_54_8_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:55.100 - 44:55.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2695.1\" data-end-seconds=\"2695.46\" data-confidence=\"1\"> interesting,<\/span><span id=\"timestamp_54_9_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:55.620 - 44:55.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2695.62\" data-end-seconds=\"2695.72\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_54_9_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:55.720 - 44:55.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2695.72\" data-end-seconds=\"2695.86\" data-confidence=\"1\"> come<\/span><span id=\"timestamp_54_9_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:55.860 - 44:55.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2695.86\" data-end-seconds=\"2695.96\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_54_9_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:55.960 - 44:56.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2695.96\" data-end-seconds=\"2696.24\" data-confidence=\"1\"> determined<\/span><span id=\"timestamp_54_9_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:56.240 - 44:56.520, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2696.24\" data-end-seconds=\"2696.52\" data-confidence=\"1\"> again<\/span><span id=\"timestamp_54_9_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:56.520 - 44:57.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2696.52\" data-end-seconds=\"2697.16\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_54_9_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:57.160 - 44:57.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2697.16\" data-end-seconds=\"2697.76\" data-confidence=\"1\"> a<\/span><span id=\"timestamp_54_9_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:57.760 - 44:57.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2697.76\" data-end-seconds=\"2697.94\" data-confidence=\"1\"> pair<\/span><span id=\"timestamp_54_9_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:57.940 - 44:58.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2697.94\" data-end-seconds=\"2698.32\" data-confidence=\"1\"> months<\/span><span id=\"timestamp_54_9_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:58.320 - 44:58.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2698.32\" data-end-seconds=\"2698.56\" data-confidence=\"1\"> or<\/span><span id=\"timestamp_54_9_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:58.560 - 44:59.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2698.56\" data-end-seconds=\"2699.7\" data-confidence=\"1\"> years<\/span><span id=\"timestamp_54_9_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:59.700 - 44:59.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2699.7\" data-end-seconds=\"2699.98\" data-confidence=\"1\"> perhaps<\/span><span id=\"timestamp_54_9_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"44:59.980 - 45:00.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2699.98\" data-end-seconds=\"2700.16\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_54_10_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:00.160 - 45:00.400, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2700.16\" data-end-seconds=\"2700.4\" data-confidence=\"1\"> again<\/span><span id=\"timestamp_54_10_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:00.400 - 45:00.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2700.4\" data-end-seconds=\"2700.66\" data-confidence=\"1\"> on it<\/span><span id=\"timestamp_54_10_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:00.660 - 45:01.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2700.66\" data-end-seconds=\"2701.6\" data-confidence=\"1\"> back<\/span><span id=\"timestamp_54_10_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:01.600 - 45:01.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2701.6\" data-end-seconds=\"2701.84\" data-confidence=\"1\"> to<\/span><span id=\"timestamp_54_10_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:01.840 - 45:02.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2701.84\" data-end-seconds=\"2702.06\" data-confidence=\"1\"> you.<\/span><span id=\"timestamp_54_11_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:02.060 - 45:02.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2702.06\" data-end-seconds=\"2702.78\" data-confidence=\"1\"> So to speak<\/span><span id=\"timestamp_54_11_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:02.780 - 45:02.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2702.78\" data-end-seconds=\"2702.96\" data-confidence=\"1\"> when<\/span><span id=\"timestamp_54_11_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:02.960 - 45:03.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2702.96\" data-end-seconds=\"2703.16\" data-confidence=\"1\"> itself<\/span><span id=\"timestamp_54_11_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:03.160 - 45:04.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2703.16\" data-end-seconds=\"2704.12\" data-confidence=\"1\"> these<\/span><span id=\"timestamp_54_11_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:04.120 - 45:04.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2704.12\" data-end-seconds=\"2704.68\" data-confidence=\"1\"> Phase<\/span><span id=\"timestamp_54_11_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:04.680 - 45:05.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2704.68\" data-end-seconds=\"2705.08\" data-confidence=\"1\"> then<\/span><span id=\"timestamp_54_11_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:05.080 - 45:05.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2705.08\" data-end-seconds=\"2705.96\" data-confidence=\"1\"> so<\/span><span id=\"timestamp_54_11_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:05.960 - 45:06.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2705.96\" data-end-seconds=\"2706.12\" data-confidence=\"1\"> a<\/span><span id=\"timestamp_54_11_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:06.120 - 45:06.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2706.12\" data-end-seconds=\"2706.46\" data-confidence=\"1\"> little<\/span><span id=\"timestamp_54_11_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:06.460 - 45:06.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2706.46\" data-end-seconds=\"2706.74\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_54_11_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:06.740 - 45:06.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2706.74\" data-end-seconds=\"2706.86\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_11_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:06.860 - 45:07.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2706.86\" data-end-seconds=\"2707.38\" data-confidence=\"1\"> The past<\/span><span id=\"timestamp_54_11_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:07.380 - 45:07.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2707.38\" data-end-seconds=\"2707.54\" data-confidence=\"1\"> or<\/span><span id=\"timestamp_54_12_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:07.540 - 45:07.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2707.54\" data-end-seconds=\"2707.9\" data-confidence=\"1\"> a<\/span><span id=\"timestamp_54_12_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:07.900 - 45:08.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2707.9\" data-end-seconds=\"2708.04\" data-confidence=\"1\"> little<\/span><span id=\"timestamp_54_12_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:08.040 - 45:08.180, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2708.04\" data-end-seconds=\"2708.18\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_54_12_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:08.180 - 45:08.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2708.18\" data-end-seconds=\"2708.24\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_54_12_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:08.240 - 45:08.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2708.24\" data-end-seconds=\"2708.74\" data-confidence=\"1\"> The past<\/span><span id=\"timestamp_54_12_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:08.740 - 45:09.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2708.74\" data-end-seconds=\"2709.04\" data-confidence=\"1\"> look<\/span><span id=\"timestamp_54_12_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:09.040 - 45:09.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2709.04\" data-end-seconds=\"2709.58\" data-confidence=\"1\"> considered<\/span><span id=\"timestamp_54_12_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:09.580 - 45:09.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2709.58\" data-end-seconds=\"2709.76\" data-confidence=\"1\"> become<\/span><span id=\"timestamp_54_12_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:09.760 - 45:09.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2709.76\" data-end-seconds=\"2709.88\" data-confidence=\"1\"> can,<\/span><span id=\"timestamp_54_13_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:09.880 - 45:10.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2709.88\" data-end-seconds=\"2710.08\" data-confidence=\"1\"> what<\/span><span id=\"timestamp_54_13_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:10.080 - 45:10.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2710.08\" data-end-seconds=\"2710.26\" data-confidence=\"1\"> is<\/span><span id=\"timestamp_54_13_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:10.260 - 45:10.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2710.26\" data-end-seconds=\"2710.34\" data-confidence=\"1\"> because<\/span><span id=\"timestamp_54_13_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:10.340 - 45:10.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2710.34\" data-end-seconds=\"2710.46\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_54_13_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:10.460 - 45:10.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2710.46\" data-end-seconds=\"2710.66\" data-confidence=\"1\"> now<\/span><span id=\"timestamp_54_13_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:10.660 - 45:10.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2710.66\" data-end-seconds=\"2710.84\" data-confidence=\"1\"> out<\/span><span id=\"timestamp_54_13_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:10.840 - 45:11.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2710.84\" data-end-seconds=\"2711.28\" data-confidence=\"1\"> become<\/span><span id=\"timestamp_54_13_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:11.280 - 45:11.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2711.28\" data-end-seconds=\"2711.62\" data-confidence=\"1\"> like this?<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_55\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2712.64\" data-end-seconds=\"2757\">\n<div>\n<div class=\"flex group\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\" title=\"45:12.640 - 45:57.000\">[45:12]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\" contenteditable=\"true\"><span id=\"timestamp_55_0_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:12.640 - 45:13.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2712.64\" data-end-seconds=\"2713.28\" data-confidence=\"1\">From<\/span><span id=\"timestamp_55_0_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:13.280 - 45:13.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2713.28\" data-end-seconds=\"2713.58\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_55_0_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:13.580 - 45:15.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2713.58\" data-end-seconds=\"2715.02\" data-confidence=\"1\"> Anspruchstellen<\/span><span id=\"timestamp_55_0_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:15.020 - 45:15.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2715.02\" data-end-seconds=\"2715.56\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_55_0_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:15.560 - 45:16.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2715.56\" data-end-seconds=\"2716.22\" data-confidence=\"1\"> Company,<\/span><span id=\"timestamp_55_1_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:16.600 - 45:17.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2716.6\" data-end-seconds=\"2717.16\" data-confidence=\"1\"> so<\/span><span id=\"timestamp_55_1_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:17.160 - 45:17.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2717.16\" data-end-seconds=\"2717.48\" data-confidence=\"1\"> straight<\/span><span id=\"timestamp_55_1_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:17.480 - 45:17.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2717.48\" data-end-seconds=\"2717.66\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_55_1_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:17.660 - 45:17.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2717.66\" data-end-seconds=\"2717.96\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_55_1_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:17.960 - 45:18.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2717.96\" data-end-seconds=\"2718.38\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_1_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:18.380 - 45:19.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2718.38\" data-end-seconds=\"2719\" data-confidence=\"1\"> Outdoor-Welt<\/span><span id=\"timestamp_55_1_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:19.000 - 45:19.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2719\" data-end-seconds=\"2719.76\" data-confidence=\"1\"> Patagonia,<\/span><span id=\"timestamp_55_1_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:20.020 - 45:20.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2720.02\" data-end-seconds=\"2720.22\" data-confidence=\"1\"> where<\/span><span id=\"timestamp_55_1_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:20.220 - 45:20.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2720.22\" data-end-seconds=\"2720.48\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_1_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:20.480 - 45:21.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2720.48\" data-end-seconds=\"2721.5\" data-confidence=\"1\"> Customers<\/span><span id=\"timestamp_55_1_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:21.500 - 45:22.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2721.5\" data-end-seconds=\"2722.08\" data-confidence=\"1\"> Yes<\/span><span id=\"timestamp_55_1_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:22.080 - 45:22.400, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2722.08\" data-end-seconds=\"2722.4\" data-confidence=\"1\"> very<\/span><span id=\"timestamp_55_1_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:22.400 - 45:23.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2722.4\" data-end-seconds=\"2723.28\" data-confidence=\"1\"> anspruchsvolle<\/span><span id=\"timestamp_55_1_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:23.280 - 45:23.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2723.28\" data-end-seconds=\"2723.62\" data-confidence=\"1\"> Customers<\/span><span id=\"timestamp_55_1_14\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:23.620 - 45:23.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2723.62\" data-end-seconds=\"2723.96\" data-confidence=\"1\"> are,<\/span><span id=\"timestamp_55_2_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:24.120 - 45:24.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2724.12\" data-end-seconds=\"2724.26\" data-confidence=\"1\"> what<\/span><span id=\"timestamp_55_2_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:24.260 - 45:24.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2724.26\" data-end-seconds=\"2724.84\" data-confidence=\"1\"> Protection<\/span><span id=\"timestamp_55_2_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:24.840 - 45:25.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2724.84\" data-end-seconds=\"2725.02\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_2_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:25.020 - 45:25.360, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2725.02\" data-end-seconds=\"2725.36\" data-confidence=\"1\"> Environment<\/span><span id=\"timestamp_55_2_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:25.360 - 45:25.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2725.36\" data-end-seconds=\"2725.88\" data-confidence=\"1\"> concerns<\/span><span id=\"timestamp_55_2_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:25.880 - 45:26.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2725.88\" data-end-seconds=\"2726.14\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_55_2_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:26.140 - 45:26.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2726.14\" data-end-seconds=\"2726.78\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_2_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:26.780 - 45:27.180, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2726.78\" data-end-seconds=\"2727.18\" data-confidence=\"1\"> Natur,<\/span><span id=\"timestamp_55_2_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:27.320 - 45:27.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2727.32\" data-end-seconds=\"2727.48\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_2_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:27.480 - 45:27.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2727.48\" data-end-seconds=\"2727.76\" data-confidence=\"1\"> whole<\/span><span id=\"timestamp_55_2_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:27.760 - 45:28.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2727.76\" data-end-seconds=\"2728.8\" data-confidence=\"1\"> Customers,<\/span><span id=\"timestamp_55_3_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:28.920 - 45:28.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2728.92\" data-end-seconds=\"2728.92\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_3_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:28.920 - 45:29.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2728.92\" data-end-seconds=\"2729.42\" data-confidence=\"1\"> Patagonia<\/span><span id=\"timestamp_55_3_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:29.420 - 45:29.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2729.42\" data-end-seconds=\"2729.64\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_55_3_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:29.640 - 45:29.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2729.64\" data-end-seconds=\"2729.82\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_55_3_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:29.820 - 45:30.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2729.82\" data-end-seconds=\"2730.22\" data-confidence=\"1\"> especially<\/span><span id=\"timestamp_55_3_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:30.220 - 45:30.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2730.22\" data-end-seconds=\"2730.86\" data-confidence=\"1\"> addressed<\/span><span id=\"timestamp_55_3_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:30.860 - 45:31.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2730.86\" data-end-seconds=\"2731.04\" data-confidence=\"1\"> has,<\/span><span id=\"timestamp_55_3_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:31.040 - 45:31.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2731.04\" data-end-seconds=\"2731.16\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_55_3_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:31.160 - 45:31.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2731.16\" data-end-seconds=\"2731.28\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_55_3_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:31.280 - 45:31.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2731.28\" data-end-seconds=\"2731.44\" data-confidence=\"1\"> very<\/span><span id=\"timestamp_55_3_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:31.440 - 45:31.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2731.44\" data-end-seconds=\"2731.94\" data-confidence=\"1\"> contested<\/span><span id=\"timestamp_55_3_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:31.940 - 45:32.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2731.94\" data-end-seconds=\"2732.28\" data-confidence=\"1\"> Market,<\/span><span id=\"timestamp_55_4_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:32.640 - 45:33.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2732.64\" data-end-seconds=\"2733.46\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_55_4_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:33.460 - 45:33.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2733.46\" data-end-seconds=\"2733.6\" data-confidence=\"1\"> has<\/span><span id=\"timestamp_55_4_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:33.600 - 45:33.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2733.6\" data-end-seconds=\"2733.74\" data-confidence=\"1\"> itself<\/span><span id=\"timestamp_55_4_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:33.740 - 45:33.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2733.74\" data-end-seconds=\"2733.96\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_4_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:33.960 - 45:35.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2733.96\" data-end-seconds=\"2735.6\" data-confidence=\"1\"> so to speak<\/span><span id=\"timestamp_55_4_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:35.600 - 45:35.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2735.6\" data-end-seconds=\"2735.76\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_55_4_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:35.760 - 45:36.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2735.76\" data-end-seconds=\"2736.1\" data-confidence=\"1\"> own<\/span><span id=\"timestamp_55_4_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:36.100 - 45:36.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2736.1\" data-end-seconds=\"2736.48\" data-confidence=\"1\"> Experience<\/span><span id=\"timestamp_55_4_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:36.480 - 45:36.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2736.48\" data-end-seconds=\"2736.82\" data-confidence=\"1\"> strong<\/span><span id=\"timestamp_55_4_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:36.820 - 45:37.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2736.82\" data-end-seconds=\"2737.42\" data-confidence=\"1\"> developed.<\/span><span id=\"timestamp_55_5_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:37.740 - 45:38.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2737.74\" data-end-seconds=\"2738.38\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_55_5_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:38.380 - 45:38.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2738.38\" data-end-seconds=\"2738.9\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_55_5_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:38.900 - 45:39.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2738.9\" data-end-seconds=\"2739.26\" data-confidence=\"1\"> become<\/span><span id=\"timestamp_55_5_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:39.260 - 45:39.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2739.26\" data-end-seconds=\"2739.78\" data-confidence=\"1\"> Claims<\/span><span id=\"timestamp_55_5_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:39.780 - 45:39.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2739.78\" data-end-seconds=\"2739.9\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_55_5_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:39.900 - 45:40.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2739.9\" data-end-seconds=\"2740.34\" data-confidence=\"1\"> The company<\/span><span id=\"timestamp_55_6_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:40.340 - 45:41.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2740.34\" data-end-seconds=\"2741.38\" data-confidence=\"1\"> herangetragen,<\/span><span id=\"timestamp_55_6_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:41.560 - 45:41.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2741.56\" data-end-seconds=\"2741.9\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_6_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:41.900 - 45:42.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2741.9\" data-end-seconds=\"2742.26\" data-confidence=\"1\"> earlier<\/span><span id=\"timestamp_55_6_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:42.260 - 45:42.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2742.26\" data-end-seconds=\"2742.48\" data-confidence=\"1\"> so<\/span><span id=\"timestamp_55_6_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:42.480 - 45:42.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2742.48\" data-end-seconds=\"2742.62\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_55_6_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:42.620 - 45:43.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2742.62\" data-end-seconds=\"2743\" data-confidence=\"1\"> The company<\/span><span id=\"timestamp_55_6_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:43.000 - 45:43.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2743\" data-end-seconds=\"2743.16\" data-confidence=\"1\"> not<\/span><span id=\"timestamp_55_6_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:43.160 - 45:43.520, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2743.16\" data-end-seconds=\"2743.52\" data-confidence=\"1\"> placed<\/span><span id=\"timestamp_55_6_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:43.520 - 45:43.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2743.52\" data-end-seconds=\"2743.86\" data-confidence=\"1\"> were.<\/span><span id=\"timestamp_55_7_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:44.280 - 45:44.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2744.28\" data-end-seconds=\"2744.42\" data-confidence=\"1\"> Since<\/span><span id=\"timestamp_55_7_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:44.420 - 45:44.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2744.42\" data-end-seconds=\"2744.66\" data-confidence=\"1\"> closes<\/span><span id=\"timestamp_55_7_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:44.660 - 45:44.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2744.66\" data-end-seconds=\"2744.72\" data-confidence=\"1\"> itself<\/span><span id=\"timestamp_55_7_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:44.720 - 45:44.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2744.72\" data-end-seconds=\"2744.82\" data-confidence=\"1\"> so<\/span><span id=\"timestamp_55_7_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:44.820 - 45:44.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2744.82\" data-end-seconds=\"2744.92\" data-confidence=\"1\"> a<\/span><span id=\"timestamp_55_7_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:44.920 - 45:45.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2744.92\" data-end-seconds=\"2745.14\" data-confidence=\"1\"> little<\/span><span id=\"timestamp_55_7_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:45.140 - 45:45.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2745.14\" data-end-seconds=\"2745.32\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_7_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:45.320 - 45:45.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2745.32\" data-end-seconds=\"2745.76\" data-confidence=\"1\"> Circle.<\/span><span id=\"timestamp_55_7_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:46.080 - 45:46.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2746.08\" data-end-seconds=\"2746.72\" data-confidence=\"1\"> Nichtkunden,<\/span><span id=\"timestamp_55_7_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:47.100 - 45:47.180, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2747.1\" data-end-seconds=\"2747.18\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_7_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:47.180 - 45:47.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2747.18\" data-end-seconds=\"2747.76\" data-confidence=\"1\"> Society,<\/span><span id=\"timestamp_55_8_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:48.380 - 45:48.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2748.38\" data-end-seconds=\"2748.5\" data-confidence=\"1\"> so<\/span><span id=\"timestamp_55_8_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:48.500 - 45:49.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2748.5\" data-end-seconds=\"2749.12\" data-confidence=\"1\"> zivile<\/span><span id=\"timestamp_55_8_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:49.120 - 45:49.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2749.12\" data-end-seconds=\"2749.76\" data-confidence=\"1\"> Stakeholders,<\/span><span id=\"timestamp_55_8_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:50.340 - 45:50.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2750.34\" data-end-seconds=\"2750.66\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_8_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:50.660 - 45:52.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2750.66\" data-end-seconds=\"2752.22\" data-confidence=\"1\"> Claims<\/span><span id=\"timestamp_55_8_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:52.220 - 45:52.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2752.22\" data-end-seconds=\"2752.34\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_55_8_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:52.340 - 45:52.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2752.34\" data-end-seconds=\"2752.76\" data-confidence=\"1\"> The company<\/span><span id=\"timestamp_55_8_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:52.760 - 45:53.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2752.76\" data-end-seconds=\"2753.14\" data-confidence=\"1\"> place,<\/span><span id=\"timestamp_55_9_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:53.460 - 45:53.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2753.46\" data-end-seconds=\"2753.86\" data-confidence=\"1\"> where<\/span><span id=\"timestamp_55_9_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:53.860 - 45:54.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2753.86\" data-end-seconds=\"2754.04\" data-confidence=\"1\"> itself<\/span><span id=\"timestamp_55_9_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:54.040 - 45:54.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2754.04\" data-end-seconds=\"2754.34\" data-confidence=\"1\"> perhaps<\/span><span id=\"timestamp_55_9_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:54.340 - 45:54.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2754.34\" data-end-seconds=\"2754.6\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_9_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:54.600 - 45:55.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2754.6\" data-end-seconds=\"2755.24\" data-confidence=\"1\"> Decision maker<\/span><span id=\"timestamp_55_9_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:55.240 - 45:55.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2755.24\" data-end-seconds=\"2755.5\" data-confidence=\"1\"> ask,<\/span><span id=\"timestamp_55_9_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:55.680 - 45:55.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2755.68\" data-end-seconds=\"2755.86\" data-confidence=\"1\"> what<\/span><span id=\"timestamp_55_9_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:55.860 - 45:56.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2755.86\" data-end-seconds=\"2756.06\" data-confidence=\"1\"> shall<\/span><span id=\"timestamp_55_9_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:56.060 - 45:56.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2756.06\" data-end-seconds=\"2756.12\" data-confidence=\"1\"> because<\/span><span id=\"timestamp_55_9_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:56.120 - 45:56.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2756.12\" data-end-seconds=\"2756.28\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_55_9_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:56.280 - 45:56.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2756.28\" data-end-seconds=\"2756.46\" data-confidence=\"1\"> here?<\/span><span id=\"timestamp_55_9_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:56.580 - 45:57.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2756.58\" data-end-seconds=\"2757\" data-confidence=\"1\"> Also&#8230;<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_56\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2757.96\" data-end-seconds=\"2796.68\">\n<div>\n<div class=\"flex group\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\" title=\"45:57.960 - 46:36.680\">[45:57]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\" contenteditable=\"true\"><span id=\"timestamp_56_0_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:57.960 - 45:58.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2757.96\" data-end-seconds=\"2758.56\" data-confidence=\"1\">The<\/span><span id=\"timestamp_56_0_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:58.560 - 45:58.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2758.56\" data-end-seconds=\"2758.68\" data-confidence=\"1\"> is<\/span><span id=\"timestamp_56_0_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:58.680 - 45:58.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2758.68\" data-end-seconds=\"2758.74\" data-confidence=\"1\"> but<\/span><span id=\"timestamp_56_0_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:58.740 - 45:58.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2758.74\" data-end-seconds=\"2758.96\" data-confidence=\"1\"> ours<\/span><span id=\"timestamp_56_0_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:58.960 - 45:59.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2758.96\" data-end-seconds=\"2759.26\" data-confidence=\"1\"> thing.<\/span><span id=\"timestamp_56_0_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:59.680 - 45:59.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2759.68\" data-end-seconds=\"2759.8\" data-confidence=\"1\"> No,<\/span><span id=\"timestamp_56_0_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"45:59.880 - 45:59.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2759.88\" data-end-seconds=\"2759.98\" data-confidence=\"1\"> no,<\/span><span id=\"timestamp_56_0_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:00.020 - 46:00.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2760.02\" data-end-seconds=\"2760.12\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_56_0_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:00.120 - 46:00.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2760.12\" data-end-seconds=\"2760.2\" data-confidence=\"1\"> is<\/span><span id=\"timestamp_56_0_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:00.200 - 46:00.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2760.2\" data-end-seconds=\"2760.32\" data-confidence=\"1\"> not<\/span><span id=\"timestamp_56_0_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:00.320 - 46:00.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2760.32\" data-end-seconds=\"2760.88\" data-confidence=\"1\"> yours<\/span><span id=\"timestamp_56_0_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:00.880 - 46:01.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2760.88\" data-end-seconds=\"2761.24\" data-confidence=\"1\"> thing,<\/span><span id=\"timestamp_56_1_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:01.360 - 46:01.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2761.36\" data-end-seconds=\"2761.5\" data-confidence=\"1\"> but<\/span><span id=\"timestamp_56_1_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:01.500 - 46:01.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2761.5\" data-end-seconds=\"2761.68\" data-confidence=\"1\"> her<\/span><span id=\"timestamp_56_1_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:01.680 - 46:01.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2761.68\" data-end-seconds=\"2761.88\" data-confidence=\"1\"> are<\/span><span id=\"timestamp_56_1_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:01.880 - 46:02.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2761.88\" data-end-seconds=\"2762.2\" data-confidence=\"1\"> Part<\/span><span id=\"timestamp_56_1_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:02.200 - 46:02.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2762.2\" data-end-seconds=\"2762.38\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_56_1_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:02.380 - 46:02.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2762.38\" data-end-seconds=\"2762.8\" data-confidence=\"1\"> Society.<\/span><span id=\"timestamp_56_2_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:03.540 - 46:04.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2763.54\" data-end-seconds=\"2764.16\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_56_2_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:04.160 - 46:04.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2764.16\" data-end-seconds=\"2764.8\" data-confidence=\"1\"> what<\/span><span id=\"timestamp_56_2_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:04.800 - 46:05.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2764.8\" data-end-seconds=\"2765.2\" data-confidence=\"1\"> becomes<\/span><span id=\"timestamp_56_2_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:05.200 - 46:05.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2765.2\" data-end-seconds=\"2765.66\" data-confidence=\"1\"> from it<\/span><span id=\"timestamp_56_2_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:05.660 - 46:06.360, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2765.66\" data-end-seconds=\"2766.36\" data-confidence=\"1\"> so to speak<\/span><span id=\"timestamp_56_2_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:06.360 - 46:07.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2766.36\" data-end-seconds=\"2767.8\" data-confidence=\"1\"> become?<\/span><span id=\"timestamp_56_3_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:08.660 - 46:09.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2768.66\" data-end-seconds=\"2769.28\" data-confidence=\"1\"> How<\/span><span id=\"timestamp_56_3_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:09.280 - 46:09.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2769.28\" data-end-seconds=\"2769.62\" data-confidence=\"1\"> become<\/span><span id=\"timestamp_56_3_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:09.620 - 46:10.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2769.62\" data-end-seconds=\"2770.26\" data-confidence=\"1\"> The company<\/span><span id=\"timestamp_56_3_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:10.260 - 46:10.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2770.26\" data-end-seconds=\"2770.68\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_56_3_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:10.680 - 46:11.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2770.68\" data-end-seconds=\"2771.88\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_56_3_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:11.880 - 46:12.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2771.88\" data-end-seconds=\"2772.12\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_56_3_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:12.120 - 46:13.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2772.12\" data-end-seconds=\"2773.16\" data-confidence=\"1\"> ern\u00fcchterten<\/span><span id=\"timestamp_56_3_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:13.160 - 46:13.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2773.16\" data-end-seconds=\"2773.76\" data-confidence=\"1\"> Phase<\/span><span id=\"timestamp_56_3_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:13.760 - 46:14.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2773.76\" data-end-seconds=\"2774.58\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_56_3_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:14.580 - 46:14.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2774.58\" data-end-seconds=\"2774.9\" data-confidence=\"1\"> Topic<\/span><span id=\"timestamp_56_3_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:14.900 - 46:15.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2774.9\" data-end-seconds=\"2775.86\" data-confidence=\"1\"> integrieren,<\/span><span id=\"timestamp_56_4_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:16.120 - 46:16.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2776.12\" data-end-seconds=\"2776.64\" data-confidence=\"1\"> without<\/span><span id=\"timestamp_56_4_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:16.640 - 46:16.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2776.64\" data-end-seconds=\"2776.9\" data-confidence=\"1\"> that<\/span><span id=\"timestamp_56_4_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:16.900 - 46:17.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2776.9\" data-end-seconds=\"2777.08\" data-confidence=\"1\"> it<\/span><span id=\"timestamp_56_4_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:17.080 - 46:17.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2777.08\" data-end-seconds=\"2777.42\" data-confidence=\"1\"> these,<\/span><span id=\"timestamp_56_4_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:17.660 - 46:17.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2777.66\" data-end-seconds=\"2777.92\" data-confidence=\"1\"> like<\/span><span id=\"timestamp_56_4_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:17.920 - 46:18.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2777.92\" data-end-seconds=\"2778.06\" data-confidence=\"1\"> it<\/span><span id=\"timestamp_56_4_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:18.060 - 46:18.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2778.06\" data-end-seconds=\"2778.24\" data-confidence=\"1\"> now<\/span><span id=\"timestamp_56_4_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:18.240 - 46:18.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2778.24\" data-end-seconds=\"2778.38\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_56_4_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:18.380 - 46:18.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2778.38\" data-end-seconds=\"2778.5\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_56_4_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:18.500 - 46:18.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2778.5\" data-end-seconds=\"2778.88\" data-confidence=\"1\"> j\u00fcngeren<\/span><span id=\"timestamp_56_4_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:18.880 - 46:19.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2778.88\" data-end-seconds=\"2779.1\" data-confidence=\"1\"> Time<\/span><span id=\"timestamp_56_4_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:19.100 - 46:19.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2779.1\" data-end-seconds=\"2779.32\" data-confidence=\"1\"> simple<\/span><span id=\"timestamp_56_4_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:19.320 - 46:19.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2779.32\" data-end-seconds=\"2779.48\" data-confidence=\"1\"> so<\/span><span id=\"timestamp_56_4_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:19.480 - 46:19.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2779.48\" data-end-seconds=\"2779.64\" data-confidence=\"1\"> has,<\/span><span id=\"timestamp_56_5_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:19.820 - 46:19.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2779.82\" data-end-seconds=\"2779.96\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_56_5_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:19.960 - 46:21.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2779.96\" data-end-seconds=\"2781.26\" data-confidence=\"1\"> Hype-Charakter<\/span><span id=\"timestamp_56_5_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:21.260 - 46:21.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2781.26\" data-end-seconds=\"2781.54\" data-confidence=\"1\"> has?<\/span><span id=\"timestamp_56_6_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:22.080 - 46:22.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2782.08\" data-end-seconds=\"2782.7\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_56_6_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:22.700 - 46:23.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2782.7\" data-end-seconds=\"2783.1\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_56_6_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:23.100 - 46:25.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2783.1\" data-end-seconds=\"2785.16\" data-confidence=\"1\"> am<\/span><span id=\"timestamp_56_6_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:25.160 - 46:25.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2785.16\" data-end-seconds=\"2785.26\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_56_6_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:25.260 - 46:25.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2785.26\" data-end-seconds=\"2785.78\" data-confidence=\"1\"> interested<\/span><span id=\"timestamp_56_6_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:25.780 - 46:26.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2785.78\" data-end-seconds=\"2786.04\" data-confidence=\"1\"> on it.<\/span><span id=\"timestamp_56_7_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:26.840 - 46:27.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2786.84\" data-end-seconds=\"2787.44\" data-confidence=\"1\"> Yes,<\/span><span id=\"timestamp_56_7_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:27.560 - 46:27.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2787.56\" data-end-seconds=\"2787.62\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_56_7_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:27.620 - 46:27.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2787.62\" data-end-seconds=\"2787.9\" data-confidence=\"1\"> happy<\/span><span id=\"timestamp_56_7_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:27.900 - 46:28.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2787.9\" data-end-seconds=\"2788.06\" data-confidence=\"1\"> me<\/span><span id=\"timestamp_56_7_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:28.060 - 46:28.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2788.06\" data-end-seconds=\"2788.24\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_56_7_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:28.240 - 46:28.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2788.24\" data-end-seconds=\"2788.44\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_56_7_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:28.440 - 46:28.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2788.44\" data-end-seconds=\"2788.58\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_56_7_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:28.580 - 46:28.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2788.58\" data-end-seconds=\"2788.92\" data-confidence=\"1\"> more<\/span><span id=\"timestamp_56_7_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:28.920 - 46:29.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2788.92\" data-end-seconds=\"2789.42\" data-confidence=\"1\"> Verlauf<\/span><span id=\"timestamp_56_7_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:29.420 - 46:29.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2789.42\" data-end-seconds=\"2789.7\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_56_7_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:29.700 - 46:30.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2789.7\" data-end-seconds=\"2790.14\" data-confidence=\"1\"> therefore<\/span><span id=\"timestamp_56_7_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:30.140 - 46:30.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2790.14\" data-end-seconds=\"2790.78\" data-confidence=\"1\"> teach<\/span><span id=\"timestamp_56_7_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:30.780 - 46:30.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2790.78\" data-end-seconds=\"2790.86\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_56_8_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:30.860 - 46:31.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2790.86\" data-end-seconds=\"2791.16\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_56_8_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:31.160 - 46:31.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2791.16\" data-end-seconds=\"2791.78\" data-confidence=\"1\"> Topic<\/span><span id=\"timestamp_56_8_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:31.780 - 46:31.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2791.78\" data-end-seconds=\"2791.98\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_56_8_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:31.980 - 46:32.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2791.98\" data-end-seconds=\"2792.16\" data-confidence=\"1\"> very<\/span><span id=\"timestamp_56_8_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:32.160 - 46:32.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2792.16\" data-end-seconds=\"2792.46\" data-confidence=\"1\"> with pleasure<\/span><span id=\"timestamp_56_8_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:32.460 - 46:33.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2792.46\" data-end-seconds=\"2793.46\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_56_8_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:33.460 - 46:33.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2793.46\" data-end-seconds=\"2793.86\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_56_8_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:33.860 - 46:34.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2793.86\" data-end-seconds=\"2794.16\" data-confidence=\"1\"> Business<\/span><span id=\"timestamp_56_8_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:34.160 - 46:34.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2794.16\" data-end-seconds=\"2794.6\" data-confidence=\"1\"> School,<\/span><span id=\"timestamp_56_8_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:34.820 - 46:35.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2794.82\" data-end-seconds=\"2795.02\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_56_8_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:35.020 - 46:36.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2795.02\" data-end-seconds=\"2796.02\" data-confidence=\"1\"> Executives<\/span><span id=\"timestamp_56_8_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:36.020 - 46:36.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2796.02\" data-end-seconds=\"2796.24\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_56_8_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:36.240 - 46:36.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2796.24\" data-end-seconds=\"2796.68\" data-confidence=\"1\"> Future.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div class=\"px-&#091;11px&#093; pt-4\" data-testid=\"transcript-chapter\">\n<div id=\"chapter_7730942\" class=\"scroll-mt-20 mb-4\">\n<div class=\"inline-block w-full\">\n<div class=\"pr-2 opacity-70 hover:opacity-100 float-left\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4 tabular-nums\">\n<div class=\"inline\" title=\"Edit\"><strong>[46:41]<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"font-bold whitespace-break-spaces text-gray-900 inline\">\n<div class=\"inline group cursor-pointer whitespace-pre-wrap hover:underline decoration-dotted underline-offset-4\">\n<div class=\"inline\" title=\"Edit\"><strong>Conclusion and outlook<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"paragraph_57\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2797.06\" data-end-seconds=\"2811.92\">\n<div>\n<div class=\"flex group\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\" title=\"46:37.060 - 46:51.920\">[46:37]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\" contenteditable=\"true\"><span id=\"timestamp_57_0_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:37.060 - 46:37.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2797.06\" data-end-seconds=\"2797.2\" data-confidence=\"1\">And<\/span><span id=\"timestamp_57_0_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:37.200 - 46:37.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2797.2\" data-end-seconds=\"2797.82\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_57_0_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:37.820 - 46:38.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2797.82\" data-end-seconds=\"2798.1\" data-confidence=\"1\"> question<\/span><span id=\"timestamp_57_0_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:38.100 - 46:38.360, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2798.1\" data-end-seconds=\"2798.36\" data-confidence=\"1\"> me,<\/span><span id=\"timestamp_57_0_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:38.560 - 46:38.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2798.56\" data-end-seconds=\"2798.94\" data-confidence=\"1\"> where<\/span><span id=\"timestamp_57_0_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:38.940 - 46:39.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2798.94\" data-end-seconds=\"2799.64\" data-confidence=\"1\"> these<\/span><span id=\"timestamp_57_0_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:39.640 - 46:40.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2799.64\" data-end-seconds=\"2800.48\" data-confidence=\"1\"> Transformation<\/span><span id=\"timestamp_57_0_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:40.480 - 46:40.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2800.48\" data-end-seconds=\"2800.68\" data-confidence=\"1\"> then<\/span><span id=\"timestamp_57_0_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:40.680 - 46:40.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2800.68\" data-end-seconds=\"2800.88\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_57_0_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:40.880 - 46:41.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2800.88\" data-end-seconds=\"2801.54\" data-confidence=\"1\"> leads to.<\/span><span id=\"timestamp_57_1_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:41.800 - 46:42.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2801.8\" data-end-seconds=\"2802.24\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_57_1_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:42.240 - 46:42.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2802.24\" data-end-seconds=\"2802.54\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_57_1_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:42.540 - 46:42.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2802.54\" data-end-seconds=\"2802.76\" data-confidence=\"1\"> hope<\/span><span id=\"timestamp_57_1_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:42.760 - 46:42.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2802.76\" data-end-seconds=\"2802.98\" data-confidence=\"1\"> very,<\/span><span id=\"timestamp_57_1_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:43.060 - 46:43.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2803.06\" data-end-seconds=\"2803.2\" data-confidence=\"1\"> that<\/span><span id=\"timestamp_57_1_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:43.200 - 46:43.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2803.2\" data-end-seconds=\"2803.5\" data-confidence=\"1\"> even<\/span><span id=\"timestamp_57_1_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:43.500 - 46:45.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2803.5\" data-end-seconds=\"2805\" data-confidence=\"1\"> Organisations,<\/span><span id=\"timestamp_57_1_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:45.320 - 46:45.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2805.32\" data-end-seconds=\"2805.56\" data-confidence=\"1\"> straight<\/span><span id=\"timestamp_57_1_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:45.560 - 46:47.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2805.56\" data-end-seconds=\"2807.72\" data-confidence=\"1\"> economic<\/span><span id=\"timestamp_57_1_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:47.720 - 46:48.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2807.72\" data-end-seconds=\"2808.16\" data-confidence=\"1\"> Akteure,<\/span><span id=\"timestamp_57_2_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:48.400 - 46:48.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2808.4\" data-end-seconds=\"2808.48\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_57_2_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:48.480 - 46:48.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2808.48\" data-end-seconds=\"2808.68\" data-confidence=\"1\"> so<\/span><span id=\"timestamp_57_2_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:48.680 - 46:49.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2808.68\" data-end-seconds=\"2809.04\" data-confidence=\"1\"> much<\/span><span id=\"timestamp_57_2_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:49.040 - 46:49.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2809.04\" data-end-seconds=\"2809.46\" data-confidence=\"1\"> Power<\/span><span id=\"timestamp_57_2_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:49.460 - 46:49.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2809.46\" data-end-seconds=\"2809.96\" data-confidence=\"1\"> have,<\/span><span id=\"timestamp_57_2_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:50.480 - 46:50.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2810.48\" data-end-seconds=\"2810.84\" data-confidence=\"1\"> what<\/span><span id=\"timestamp_57_2_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:50.840 - 46:51.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2810.84\" data-end-seconds=\"2811\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_57_2_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:51.000 - 46:51.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2811\" data-end-seconds=\"2811.24\" data-confidence=\"1\"> everything<\/span><span id=\"timestamp_57_2_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:51.240 - 46:51.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2811.24\" data-end-seconds=\"2811.62\" data-confidence=\"1\"> move<\/span><span id=\"timestamp_57_2_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:51.620 - 46:51.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2811.62\" data-end-seconds=\"2811.92\" data-confidence=\"1\"> can.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 w-full max-w-7xl\">\n<div id=\"paragraph_58\" class=\"scroll-mt-28\" data-is-paragraph=\"true\" data-testid=\"transcript-paragraph\" data-start-seconds=\"2813.96\" data-end-seconds=\"2896.74\">\n<div>\n<div class=\"flex group\">\n<div class=\"border-l-&#091;3px&#093; border-gray-200 group-hover:border-indigo-300 my-&#091;2px&#093;\"><\/div>\n<div class=\"inline flex-1 pl-2\"><span class=\"opacity-70 hover:opacity-100 cursor-pointer whitespace-normal tabular-nums\" title=\"46:53.960 - 48:16.740\">[46:53]<\/span><span class=\"focus:outline-none scroll-mt-28 px-2\" contenteditable=\"true\"><span id=\"timestamp_58_0_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:53.960 - 46:54.520, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2813.96\" data-end-seconds=\"2814.52\" data-confidence=\"1\">In<\/span><span id=\"timestamp_58_0_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:54.520 - 46:54.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2814.52\" data-end-seconds=\"2814.8\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_58_0_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:54.800 - 46:55.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2814.8\" data-end-seconds=\"2815.1\" data-confidence=\"1\"> senses,<\/span><span id=\"timestamp_58_0_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:55.360 - 46:55.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2815.36\" data-end-seconds=\"2815.68\" data-confidence=\"1\"> Nicole,<\/span><span id=\"timestamp_58_0_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:56.420 - 46:56.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2816.42\" data-end-seconds=\"2816.82\" data-confidence=\"1\"> many<\/span><span id=\"timestamp_58_0_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:56.820 - 46:57.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2816.82\" data-end-seconds=\"2817.02\" data-confidence=\"1\"> Thanks to<\/span><span id=\"timestamp_58_0_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:57.020 - 46:57.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2817.02\" data-end-seconds=\"2817.16\" data-confidence=\"1\"> for<\/span><span id=\"timestamp_58_0_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:57.160 - 46:57.300, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2817.16\" data-end-seconds=\"2817.3\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_0_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:57.300 - 46:57.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2817.3\" data-end-seconds=\"2817.66\" data-confidence=\"1\"> Einblick.<\/span><span id=\"timestamp_58_0_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:57.760 - 46:57.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2817.76\" data-end-seconds=\"2817.86\" data-confidence=\"1\"> The<\/span><span id=\"timestamp_58_0_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:57.860 - 46:57.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2817.86\" data-end-seconds=\"2817.98\" data-confidence=\"1\"> was<\/span><span id=\"timestamp_58_0_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:57.980 - 46:58.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2817.98\" data-end-seconds=\"2818.8\" data-confidence=\"1\"> hochinteressant.<\/span><span id=\"timestamp_58_1_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"46:59.660 - 47:00.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2819.66\" data-end-seconds=\"2820.16\" data-confidence=\"1\"> Thank you very much.<\/span><span id=\"timestamp_58_1_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:00.340 - 47:00.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2820.34\" data-end-seconds=\"2820.44\" data-confidence=\"1\"> Yes,<\/span><span id=\"timestamp_58_1_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:00.480 - 47:00.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2820.48\" data-end-seconds=\"2820.62\" data-confidence=\"1\"> has<\/span><span id=\"timestamp_58_1_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:00.620 - 47:00.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2820.62\" data-end-seconds=\"2820.72\" data-confidence=\"1\"> me<\/span><span id=\"timestamp_58_1_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:00.720 - 47:00.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2820.72\" data-end-seconds=\"2820.86\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_58_1_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:00.860 - 47:01.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2820.86\" data-end-seconds=\"2821.08\" data-confidence=\"1\"> very<\/span><span id=\"timestamp_58_1_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:01.080 - 47:01.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2821.08\" data-end-seconds=\"2821.5\" data-confidence=\"1\"> pleased.<\/span><span id=\"timestamp_58_1_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:02.020 - 47:02.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2822.02\" data-end-seconds=\"2822.5\" data-confidence=\"1\"> Until<\/span><span id=\"timestamp_58_1_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:02.500 - 47:02.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2822.5\" data-end-seconds=\"2822.82\" data-confidence=\"1\"> to the<\/span><span id=\"timestamp_58_1_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:02.820 - 47:03.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2822.82\" data-end-seconds=\"2823.24\" data-confidence=\"1\"> next<\/span><span id=\"timestamp_58_1_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:03.240 - 47:03.520, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2823.24\" data-end-seconds=\"2823.52\" data-confidence=\"1\"> Times.<\/span><span id=\"timestamp_58_1_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:03.940 - 47:03.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2823.94\" data-end-seconds=\"2823.98\" data-confidence=\"1\"> Yes,<\/span><span id=\"timestamp_58_1_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:04.320 - 47:04.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2824.32\" data-end-seconds=\"2824.76\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_58_1_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:04.760 - 47:04.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2824.76\" data-end-seconds=\"2824.84\" data-confidence=\"1\"> each<\/span><span id=\"timestamp_58_1_14\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:04.840 - 47:04.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2824.84\" data-end-seconds=\"2824.88\" data-confidence=\"1\"> Case.<\/span><span id=\"timestamp_58_2_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:05.800 - 47:05.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2825.8\" data-end-seconds=\"2825.86\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_58_2_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:05.860 - 47:06.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2825.86\" data-end-seconds=\"2826.02\" data-confidence=\"1\"> come<\/span><span id=\"timestamp_58_2_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:06.020 - 47:06.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2826.02\" data-end-seconds=\"2826.34\" data-confidence=\"1\"> with pleasure<\/span><span id=\"timestamp_58_2_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:06.340 - 47:06.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2826.34\" data-end-seconds=\"2826.54\" data-confidence=\"1\"> again<\/span><span id=\"timestamp_58_2_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:06.540 - 47:06.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2826.54\" data-end-seconds=\"2826.82\" data-confidence=\"1\"> again.<\/span><span id=\"timestamp_58_2_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:07.460 - 47:07.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2827.46\" data-end-seconds=\"2827.76\" data-confidence=\"1\"> Very<\/span><span id=\"timestamp_58_2_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:07.760 - 47:08.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2827.76\" data-end-seconds=\"2828.04\" data-confidence=\"1\"> beautiful.<\/span><span id=\"timestamp_58_2_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:08.280 - 47:08.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2828.28\" data-end-seconds=\"2828.76\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_58_2_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:08.760 - 47:09.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2828.76\" data-end-seconds=\"2829\" data-confidence=\"1\"> yes,<\/span><span id=\"timestamp_58_2_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:09.140 - 47:09.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2829.14\" data-end-seconds=\"2829.26\" data-confidence=\"1\"> good<\/span><span id=\"timestamp_58_2_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:09.260 - 47:09.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2829.26\" data-end-seconds=\"2829.48\" data-confidence=\"1\"> Time<\/span><span id=\"timestamp_58_2_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:09.480 - 47:09.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2829.48\" data-end-seconds=\"2829.62\" data-confidence=\"1\"> for<\/span><span id=\"timestamp_58_2_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:09.620 - 47:09.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2829.62\" data-end-seconds=\"2829.72\" data-confidence=\"1\"> you<\/span><span id=\"timestamp_58_2_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:09.720 - 47:09.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2829.72\" data-end-seconds=\"2829.9\" data-confidence=\"1\"> until<\/span><span id=\"timestamp_58_2_14\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:09.900 - 47:10.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2829.9\" data-end-seconds=\"2830.22\" data-confidence=\"1\"> there.<\/span><span id=\"timestamp_58_3_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:10.940 - 47:11.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2830.94\" data-end-seconds=\"2831.38\" data-confidence=\"1\"> Thank you very much.<\/span><span id=\"timestamp_58_3_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:11.380 - 47:12.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2831.38\" data-end-seconds=\"2832.8\" data-confidence=\"1\"> Assistant<\/span><span id=\"timestamp_58_3_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:12.800 - 47:13.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2832.8\" data-end-seconds=\"2833.58\" data-confidence=\"1\"> Professor<\/span><span id=\"timestamp_58_3_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:13.580 - 47:15.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2833.58\" data-end-seconds=\"2835.06\" data-confidence=\"1\"> Nicole<\/span><span id=\"timestamp_58_3_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:15.060 - 47:15.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2835.06\" data-end-seconds=\"2835.5\" data-confidence=\"1\"> Steller.<\/span><span id=\"timestamp_58_4_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:15.940 - 47:16.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2835.94\" data-end-seconds=\"2836.58\" data-confidence=\"1\"> With<\/span><span id=\"timestamp_58_4_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:16.580 - 47:16.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2836.58\" data-end-seconds=\"2836.72\" data-confidence=\"1\"> her<\/span><span id=\"timestamp_58_4_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:16.720 - 47:17.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2836.72\" data-end-seconds=\"2837.08\" data-confidence=\"1\"> could<\/span><span id=\"timestamp_58_4_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:17.080 - 47:17.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2837.08\" data-end-seconds=\"2837.48\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_58_4_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:17.480 - 47:18.400, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2837.48\" data-end-seconds=\"2838.4\" data-confidence=\"1\"> deepened<\/span><span id=\"timestamp_58_4_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:18.400 - 47:18.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2838.4\" data-end-seconds=\"2838.84\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_58_4_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:18.840 - 47:20.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2838.84\" data-end-seconds=\"2840\" data-confidence=\"1\"> kenntnisreich<\/span><span id=\"timestamp_58_4_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:20.000 - 47:20.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2840\" data-end-seconds=\"2840.76\" data-confidence=\"1\"> about<\/span><span id=\"timestamp_58_4_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:20.760 - 47:21.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2840.76\" data-end-seconds=\"2841.9\" data-confidence=\"1\"> Purposed<\/span><span id=\"timestamp_58_4_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:21.900 - 47:22.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2841.9\" data-end-seconds=\"2842.26\" data-confidence=\"1\"> talk.<\/span><span id=\"timestamp_58_5_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:22.360 - 47:22.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2842.36\" data-end-seconds=\"2842.5\" data-confidence=\"1\"> One<\/span><span id=\"timestamp_58_5_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:22.500 - 47:23.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2842.5\" data-end-seconds=\"2843.06\" data-confidence=\"1\"> Discussion,<\/span><span id=\"timestamp_58_5_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:23.200 - 47:23.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2843.2\" data-end-seconds=\"2843.28\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_58_5_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:23.280 - 47:23.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2843.28\" data-end-seconds=\"2843.76\" data-confidence=\"1\"> Debatte,<\/span><span id=\"timestamp_58_5_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:24.080 - 47:24.300, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2844.08\" data-end-seconds=\"2844.3\" data-confidence=\"1\"> a<\/span><span id=\"timestamp_58_5_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:24.300 - 47:25.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2844.3\" data-end-seconds=\"2845.02\" data-confidence=\"1\"> Hype,<\/span><span id=\"timestamp_58_5_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:25.160 - 47:25.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2845.16\" data-end-seconds=\"2845.32\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_58_5_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:25.320 - 47:26.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2845.32\" data-end-seconds=\"2846.02\" data-confidence=\"1\"> Movement<\/span><span id=\"timestamp_58_5_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:26.020 - 47:26.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2846.02\" data-end-seconds=\"2846.56\" data-confidence=\"1\"> in the<\/span><span id=\"timestamp_58_5_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:26.560 - 47:27.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2846.56\" data-end-seconds=\"2847\" data-confidence=\"1\"> course<\/span><span id=\"timestamp_58_5_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:27.000 - 47:27.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2847\" data-end-seconds=\"2847.38\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_58_5_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:27.380 - 47:27.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2847.38\" data-end-seconds=\"2847.58\" data-confidence=\"1\"> New<\/span><span id=\"timestamp_58_5_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:27.580 - 47:27.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2847.58\" data-end-seconds=\"2847.94\" data-confidence=\"1\"> Work<\/span><span id=\"timestamp_58_5_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:27.940 - 47:28.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2847.94\" data-end-seconds=\"2848.68\" data-confidence=\"1\"> originated<\/span><span id=\"timestamp_58_5_14\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:28.680 - 47:29.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2848.68\" data-end-seconds=\"2849.24\" data-confidence=\"1\"> also.<\/span><span id=\"timestamp_58_6_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:29.240 - 47:30.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2849.24\" data-end-seconds=\"2850.88\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_58_6_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:30.880 - 47:32.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2850.88\" data-end-seconds=\"2852.08\" data-confidence=\"1\"> clear<\/span><span id=\"timestamp_58_6_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:32.080 - 47:32.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2852.08\" data-end-seconds=\"2852.54\" data-confidence=\"1\"> become<\/span><span id=\"timestamp_58_6_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:32.540 - 47:32.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2852.54\" data-end-seconds=\"2852.84\" data-confidence=\"1\"> is<\/span><span id=\"timestamp_58_6_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:32.840 - 47:33.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2852.84\" data-end-seconds=\"2853.16\" data-confidence=\"1\"> me<\/span><span id=\"timestamp_58_6_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:33.160 - 47:34.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2853.16\" data-end-seconds=\"2854.5\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_6_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:34.500 - 47:34.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2854.5\" data-end-seconds=\"2854.96\" data-confidence=\"1\"> next<\/span><span id=\"timestamp_58_6_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:34.960 - 47:35.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2854.96\" data-end-seconds=\"2855.42\" data-confidence=\"1\"> Step,<\/span><span id=\"timestamp_58_7_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:35.700 - 47:35.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2855.7\" data-end-seconds=\"2855.8\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_7_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:35.800 - 47:36.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2855.8\" data-end-seconds=\"2856.64\" data-confidence=\"1\"> Abgrenzung,<\/span><span id=\"timestamp_58_7_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:36.760 - 47:36.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2856.76\" data-end-seconds=\"2856.82\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_7_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:36.820 - 47:37.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2856.82\" data-end-seconds=\"2857.7\" data-confidence=\"1\"> Distinktion<\/span><span id=\"timestamp_58_7_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:37.700 - 47:37.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2857.7\" data-end-seconds=\"2857.96\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_58_7_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:37.960 - 47:38.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2857.96\" data-end-seconds=\"2858.22\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_7_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:38.220 - 47:38.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2858.22\" data-end-seconds=\"2858.42\" data-confidence=\"1\"> but<\/span><span id=\"timestamp_58_7_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:38.420 - 47:38.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2858.42\" data-end-seconds=\"2858.64\" data-confidence=\"1\"> already<\/span><span id=\"timestamp_58_7_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:38.640 - 47:38.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2858.64\" data-end-seconds=\"2858.92\" data-confidence=\"1\"> almost<\/span><span id=\"timestamp_58_7_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:38.920 - 47:39.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2858.92\" data-end-seconds=\"2859.96\" data-confidence=\"1\"> traditional<\/span><span id=\"timestamp_58_7_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:39.960 - 47:41.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2859.96\" data-end-seconds=\"2861.76\" data-confidence=\"1\"> Leitbildarbeiten<\/span><span id=\"timestamp_58_8_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:41.760 - 47:42.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2861.76\" data-end-seconds=\"2862.44\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_58_8_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:42.440 - 47:43.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2862.44\" data-end-seconds=\"2863.04\" data-confidence=\"1\"> Vision<\/span><span id=\"timestamp_58_8_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:43.040 - 47:43.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2863.04\" data-end-seconds=\"2863.92\" data-confidence=\"1\"> develop<\/span><span id=\"timestamp_58_8_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:43.920 - 47:44.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2863.92\" data-end-seconds=\"2864.72\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_58_8_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:44.720 - 47:45.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2864.72\" data-end-seconds=\"2865.78\" data-confidence=\"1\"> Hochglanzbrosch\u00fcren<\/span><span id=\"timestamp_58_8_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:45.780 - 47:46.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2865.78\" data-end-seconds=\"2866.26\" data-confidence=\"1\"> build,<\/span><span id=\"timestamp_58_9_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:46.480 - 47:46.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2866.48\" data-end-seconds=\"2866.82\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_9_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:46.820 - 47:47.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2866.82\" data-end-seconds=\"2867.12\" data-confidence=\"1\"> then<\/span><span id=\"timestamp_58_9_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:47.120 - 47:47.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2867.12\" data-end-seconds=\"2867.48\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_58_9_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:47.480 - 47:47.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2867.48\" data-end-seconds=\"2867.76\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_9_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:47.760 - 47:48.520, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2867.76\" data-end-seconds=\"2868.52\" data-confidence=\"1\"> Schubladen<\/span><span id=\"timestamp_58_9_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:48.520 - 47:49.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2868.52\" data-end-seconds=\"2869.12\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_58_9_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:49.120 - 47:51.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2869.12\" data-end-seconds=\"2871.64\" data-confidence=\"1\"> Organisationsentscheidungstr\u00e4gern<\/span><span id=\"timestamp_58_9_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:51.640 - 47:52.320, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2871.64\" data-end-seconds=\"2872.32\" data-confidence=\"1\"> disappear.<\/span><span id=\"timestamp_58_10_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:52.320 - 47:52.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2872.32\" data-end-seconds=\"2872.9\" data-confidence=\"1\"> That<\/span><span id=\"timestamp_58_10_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:52.900 - 47:53.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2872.9\" data-end-seconds=\"2873.1\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_10_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:53.100 - 47:53.300, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2873.1\" data-end-seconds=\"2873.3\" data-confidence=\"1\"> but<\/span><span id=\"timestamp_58_10_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:53.300 - 47:53.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2873.3\" data-end-seconds=\"2873.6\" data-confidence=\"1\"> again<\/span><span id=\"timestamp_58_10_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:53.600 - 47:53.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2873.6\" data-end-seconds=\"2873.8\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_58_10_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:53.800 - 47:54.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2873.8\" data-end-seconds=\"2874.34\" data-confidence=\"1\"> Difference<\/span><span id=\"timestamp_58_10_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:54.340 - 47:54.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2874.34\" data-end-seconds=\"2874.74\" data-confidence=\"1\"> makes,<\/span><span id=\"timestamp_58_10_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:54.880 - 47:55.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2874.88\" data-end-seconds=\"2875.02\" data-confidence=\"1\"> but<\/span><span id=\"timestamp_58_10_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:55.020 - 47:55.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2875.02\" data-end-seconds=\"2875.54\" data-confidence=\"1\"> at the same time<\/span><span id=\"timestamp_58_10_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:55.540 - 47:55.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2875.54\" data-end-seconds=\"2875.92\" data-confidence=\"1\"> natural<\/span><span id=\"timestamp_58_10_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:55.920 - 47:56.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2875.92\" data-end-seconds=\"2876.34\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_58_11_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:56.340 - 47:56.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2876.34\" data-end-seconds=\"2876.7\" data-confidence=\"1\"> all<\/span><span id=\"timestamp_58_11_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:56.700 - 47:56.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2876.7\" data-end-seconds=\"2876.9\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_11_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:56.900 - 47:57.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2876.9\" data-end-seconds=\"2877.08\" data-confidence=\"1\"> has,<\/span><span id=\"timestamp_58_11_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:57.180 - 47:57.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2877.18\" data-end-seconds=\"2877.28\" data-confidence=\"1\"> what<\/span><span id=\"timestamp_58_11_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:57.280 - 47:57.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2877.28\" data-end-seconds=\"2877.7\" data-confidence=\"1\"> such<\/span><span id=\"timestamp_58_11_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"47:57.700 - 47:59.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2877.7\" data-end-seconds=\"2879.96\" data-confidence=\"1\"> Schaufensterbewegungen,<\/span><span id=\"timestamp_58_12_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:00.140 - 48:00.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2880.14\" data-end-seconds=\"2880.86\" data-confidence=\"1\"> what<\/span><span id=\"timestamp_58_12_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:00.860 - 48:02.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2880.86\" data-end-seconds=\"2882.5\" data-confidence=\"1\"> Sortier-<\/span><span id=\"timestamp_58_12_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:02.500 - 48:02.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2882.5\" data-end-seconds=\"2882.62\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_58_12_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:02.620 - 48:04.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2882.62\" data-end-seconds=\"2884.58\" data-confidence=\"1\"> Filterfunktionen<\/span><span id=\"timestamp_58_12_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:04.580 - 48:04.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2884.58\" data-end-seconds=\"2884.74\" data-confidence=\"1\"> with<\/span><span id=\"timestamp_58_12_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:04.740 - 48:04.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2884.74\" data-end-seconds=\"2884.98\" data-confidence=\"1\"> itself<\/span><span id=\"timestamp_58_12_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:04.980 - 48:05.360, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2884.98\" data-end-seconds=\"2885.36\" data-confidence=\"1\"> brings<\/span><span id=\"timestamp_58_12_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:05.360 - 48:05.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2885.36\" data-end-seconds=\"2885.62\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_58_12_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:05.620 - 48:06.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2885.62\" data-end-seconds=\"2886.22\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_12_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:06.220 - 48:06.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2886.22\" data-end-seconds=\"2886.92\" data-confidence=\"1\"> even<\/span><span id=\"timestamp_58_12_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:06.920 - 48:07.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2886.92\" data-end-seconds=\"2887.28\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_58_12_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:07.280 - 48:07.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2887.28\" data-end-seconds=\"2887.56\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_58_12_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:07.560 - 48:07.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2887.56\" data-end-seconds=\"2887.78\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_13_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:07.780 - 48:08.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2887.78\" data-end-seconds=\"2888.64\" data-confidence=\"1\"> Editing,<\/span><span id=\"timestamp_58_13_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:08.720 - 48:08.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2888.72\" data-end-seconds=\"2888.8\" data-confidence=\"1\"> on<\/span><span id=\"timestamp_58_13_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:08.800 - 48:08.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2888.8\" data-end-seconds=\"2888.98\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_13_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:08.980 - 48:09.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2888.98\" data-end-seconds=\"2889.58\" data-confidence=\"1\"> Emergence<\/span><span id=\"timestamp_58_13_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:09.580 - 48:09.820, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2889.58\" data-end-seconds=\"2889.82\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_58_13_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:09.820 - 48:09.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2889.82\" data-end-seconds=\"2889.98\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_58_13_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:09.980 - 48:10.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2889.98\" data-end-seconds=\"2890.12\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_13_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:10.120 - 48:10.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2890.12\" data-end-seconds=\"2890.72\" data-confidence=\"1\"> Processing<\/span><span id=\"timestamp_58_13_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:10.720 - 48:10.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2890.72\" data-end-seconds=\"2890.92\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_58_13_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:10.920 - 48:11.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2890.92\" data-end-seconds=\"2891.64\" data-confidence=\"1\"> Conflicts<\/span><span id=\"timestamp_58_13_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:11.640 - 48:13.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2891.64\" data-end-seconds=\"2893.08\" data-confidence=\"1\"> zur\u00fcckwirkt<\/span><span id=\"timestamp_58_13_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:13.080 - 48:13.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2893.08\" data-end-seconds=\"2893.26\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_58_13_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:13.260 - 48:14.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2893.26\" data-end-seconds=\"2894\" data-confidence=\"1\"> einwirkt.<\/span><span id=\"timestamp_58_14_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:14.180 - 48:14.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2894.18\" data-end-seconds=\"2894.68\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_58_14_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:14.680 - 48:14.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2894.68\" data-end-seconds=\"2894.86\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_58_14_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:14.860 - 48:15.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2894.86\" data-end-seconds=\"2895.12\" data-confidence=\"1\"> was<\/span><span id=\"timestamp_58_14_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:15.120 - 48:16.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2895.12\" data-end-seconds=\"2896.74\" data-confidence=\"1\"> hochinteressant.<\/span><\/span><\/div>\n<\/div>\n<div><\/div>\n<div><span id=\"timestamp_59_0_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:18.320 - 48:18.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2898.32\" data-end-seconds=\"2898.58\" data-confidence=\"1\">And<\/span><span id=\"timestamp_59_0_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:18.580 - 48:18.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2898.58\" data-end-seconds=\"2898.7\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_59_0_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:18.700 - 48:18.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2898.7\" data-end-seconds=\"2898.84\" data-confidence=\"1\"> happy<\/span><span id=\"timestamp_59_0_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:18.840 - 48:19.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2898.84\" data-end-seconds=\"2899\" data-confidence=\"1\"> me,<\/span><span id=\"timestamp_59_0_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:19.100 - 48:19.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2899.1\" data-end-seconds=\"2899.24\" data-confidence=\"1\"> that<\/span><span id=\"timestamp_59_0_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:19.240 - 48:19.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2899.24\" data-end-seconds=\"2899.48\" data-confidence=\"1\"> you<\/span><span id=\"timestamp_59_0_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:19.480 - 48:20.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2899.48\" data-end-seconds=\"2900.22\" data-confidence=\"1\"> here<\/span><span id=\"timestamp_59_0_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:20.220 - 48:20.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2900.22\" data-end-seconds=\"2900.72\" data-confidence=\"1\"> again<\/span><span id=\"timestamp_59_0_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:20.720 - 48:21.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2900.72\" data-end-seconds=\"2901.08\" data-confidence=\"1\"> with<\/span><span id=\"timestamp_59_0_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:21.080 - 48:21.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2901.08\" data-end-seconds=\"2901.34\" data-confidence=\"1\"> thereby<\/span><span id=\"timestamp_59_0_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:21.340 - 48:21.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2901.34\" data-end-seconds=\"2901.62\" data-confidence=\"1\"> was<\/span><span id=\"timestamp_59_0_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:21.620 - 48:21.760, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2901.62\" data-end-seconds=\"2901.76\" data-confidence=\"1\"> with<\/span><span id=\"timestamp_59_0_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:21.760 - 48:21.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2901.76\" data-end-seconds=\"2901.98\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_59_0_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:21.980 - 48:22.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2901.98\" data-end-seconds=\"2902.54\" data-confidence=\"1\"> Episode,<\/span><span id=\"timestamp_59_1_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:22.920 - 48:23.220, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2902.92\" data-end-seconds=\"2903.22\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_1_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:23.220 - 48:23.400, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2903.22\" data-end-seconds=\"2903.4\" data-confidence=\"1\"> itself<\/span><span id=\"timestamp_59_1_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:23.400 - 48:23.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2903.4\" data-end-seconds=\"2903.7\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_59_1_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:23.700 - 48:23.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2903.7\" data-end-seconds=\"2903.94\" data-confidence=\"1\"> Paint<\/span><span id=\"timestamp_59_1_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:23.940 - 48:24.160, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2903.94\" data-end-seconds=\"2904.16\" data-confidence=\"1\"> but<\/span><span id=\"timestamp_59_1_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:24.160 - 48:24.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2904.16\" data-end-seconds=\"2904.46\" data-confidence=\"1\"> with<\/span><span id=\"timestamp_59_1_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:24.460 - 48:24.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2904.46\" data-end-seconds=\"2904.94\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_59_1_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:24.940 - 48:26.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2904.94\" data-end-seconds=\"2906.46\" data-confidence=\"1\"> Organisationsthema<\/span><span id=\"timestamp_59_1_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:26.460 - 48:27.400, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2906.46\" data-end-seconds=\"2907.4\" data-confidence=\"1\"> busy<\/span><span id=\"timestamp_59_1_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:27.400 - 48:27.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2907.4\" data-end-seconds=\"2907.6\" data-confidence=\"1\"> has,<\/span><span id=\"timestamp_59_2_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:27.740 - 48:27.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2907.74\" data-end-seconds=\"2907.86\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_2_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:27.860 - 48:28.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2907.86\" data-end-seconds=\"2908.08\" data-confidence=\"1\"> not<\/span><span id=\"timestamp_59_2_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:28.080 - 48:28.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2908.08\" data-end-seconds=\"2908.62\" data-confidence=\"1\"> immediately<\/span><span id=\"timestamp_59_2_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:28.620 - 48:28.860, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2908.62\" data-end-seconds=\"2908.86\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_59_2_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:28.860 - 48:29.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2908.86\" data-end-seconds=\"2909.02\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_59_2_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:29.020 - 48:29.180, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2909.02\" data-end-seconds=\"2909.18\" data-confidence=\"1\"> not<\/span><span id=\"timestamp_59_2_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:29.180 - 48:29.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2909.18\" data-end-seconds=\"2909.54\" data-confidence=\"1\"> whole<\/span><span id=\"timestamp_59_2_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:29.540 - 48:30.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2909.54\" data-end-seconds=\"2910.06\" data-confidence=\"1\"> clear<\/span><span id=\"timestamp_59_2_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:30.060 - 48:30.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2910.06\" data-end-seconds=\"2910.26\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_59_2_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:30.260 - 48:30.360, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2910.26\" data-end-seconds=\"2910.36\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_2_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:30.360 - 48:31.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2910.36\" data-end-seconds=\"2911.58\" data-confidence=\"1\"> Conflict management<\/span><span id=\"timestamp_59_2_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:31.580 - 48:32.400, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2911.58\" data-end-seconds=\"2912.4\" data-confidence=\"1\"> to the<\/span><span id=\"timestamp_59_2_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:32.400 - 48:32.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2912.4\" data-end-seconds=\"2912.8\" data-confidence=\"1\"> Carry<\/span><span id=\"timestamp_59_2_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:32.800 - 48:33.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2912.8\" data-end-seconds=\"2913.1\" data-confidence=\"1\"> comes.<\/span><span id=\"timestamp_59_3_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:33.100 - 48:33.380, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2913.1\" data-end-seconds=\"2913.38\" data-confidence=\"1\"> But<\/span><span id=\"timestamp_59_3_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:33.380 - 48:33.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2913.38\" data-end-seconds=\"2913.7\" data-confidence=\"1\"> when<\/span><span id=\"timestamp_59_3_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:33.700 - 48:33.960, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2913.7\" data-end-seconds=\"2913.96\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_59_3_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:33.960 - 48:34.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2913.96\" data-end-seconds=\"2914.62\" data-confidence=\"1\"> there<\/span><span id=\"timestamp_59_3_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:34.620 - 48:35.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2914.62\" data-end-seconds=\"2915.56\" data-confidence=\"1\"> with<\/span><span id=\"timestamp_59_3_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:35.560 - 48:36.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2915.56\" data-end-seconds=\"2916.54\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_59_3_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:36.540 - 48:37.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2916.54\" data-end-seconds=\"2917\" data-confidence=\"1\"> Glasses,<\/span><span id=\"timestamp_59_3_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:37.300 - 48:38.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2917.3\" data-end-seconds=\"2918.08\" data-confidence=\"1\"> with<\/span><span id=\"timestamp_59_3_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:38.080 - 48:38.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2918.08\" data-end-seconds=\"2918.24\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_59_3_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:38.240 - 48:38.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2918.24\" data-end-seconds=\"2918.98\" data-confidence=\"1\"> Purpose-Brille,<\/span><span id=\"timestamp_59_4_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:39.040 - 48:39.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2919.04\" data-end-seconds=\"2919.14\" data-confidence=\"1\"> wants<\/span><span id=\"timestamp_59_4_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:39.140 - 48:39.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2919.14\" data-end-seconds=\"2919.24\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_59_4_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:39.240 - 48:39.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2919.24\" data-end-seconds=\"2919.48\" data-confidence=\"1\"> almost<\/span><span id=\"timestamp_59_4_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:39.480 - 48:39.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2919.48\" data-end-seconds=\"2919.88\" data-confidence=\"1\"> say,<\/span><span id=\"timestamp_59_4_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:40.180 - 48:40.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2920.18\" data-end-seconds=\"2920.62\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_4_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:40.620 - 48:41.440, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2920.62\" data-end-seconds=\"2921.44\" data-confidence=\"1\"> Communication<\/span><span id=\"timestamp_59_4_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:41.440 - 48:42.140, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2921.44\" data-end-seconds=\"2922.14\" data-confidence=\"1\"> folgt,<\/span><span id=\"timestamp_59_5_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:42.520 - 48:42.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2922.52\" data-end-seconds=\"2922.68\" data-confidence=\"1\"> then<\/span><span id=\"timestamp_59_5_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:42.680 - 48:42.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2922.68\" data-end-seconds=\"2922.98\" data-confidence=\"1\"> becomes<\/span><span id=\"timestamp_59_5_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:42.980 - 48:43.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2922.98\" data-end-seconds=\"2923.62\" data-confidence=\"1\"> clearly,<\/span><span id=\"timestamp_59_5_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:43.900 - 48:44.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2923.9\" data-end-seconds=\"2924.1\" data-confidence=\"1\"> like<\/span><span id=\"timestamp_59_5_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:44.100 - 48:45.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2924.1\" data-end-seconds=\"2925.28\" data-confidence=\"1\"> this<\/span><span id=\"timestamp_59_5_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:45.280 - 48:45.680, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2925.28\" data-end-seconds=\"2925.68\" data-confidence=\"1\"> Topic<\/span><span id=\"timestamp_59_5_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:45.680 - 48:46.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2925.68\" data-end-seconds=\"2926.8\" data-confidence=\"1\"> Conflicts<\/span><span id=\"timestamp_59_5_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:46.800 - 48:47.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2926.8\" data-end-seconds=\"2927.08\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_59_5_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:47.080 - 48:48.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2927.08\" data-end-seconds=\"2928.24\" data-confidence=\"1\"> Conflict management<\/span><span id=\"timestamp_59_5_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:48.240 - 48:48.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2928.24\" data-end-seconds=\"2928.6\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_59_5_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:48.600 - 48:49.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2928.6\" data-end-seconds=\"2929.94\" data-confidence=\"1\"> Organisations<\/span><span id=\"timestamp_59_5_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:49.940 - 48:50.940, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2929.94\" data-end-seconds=\"2930.94\" data-confidence=\"1\"> influenced.<\/span><span id=\"timestamp_59_6_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:51.460 - 48:51.900, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2931.46\" data-end-seconds=\"2931.9\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_59_6_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:51.900 - 48:52.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2931.9\" data-end-seconds=\"2932.02\" data-confidence=\"1\"> when<\/span><span id=\"timestamp_59_6_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:52.020 - 48:52.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2932.02\" data-end-seconds=\"2932.12\" data-confidence=\"1\"> you<\/span><span id=\"timestamp_59_6_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:52.120 - 48:52.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2932.12\" data-end-seconds=\"2932.26\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_6_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:52.260 - 48:52.580, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2932.26\" data-end-seconds=\"2932.58\" data-confidence=\"1\"> please<\/span><span id=\"timestamp_59_6_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:52.580 - 48:52.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2932.58\" data-end-seconds=\"2932.78\" data-confidence=\"1\"> has,<\/span><span id=\"timestamp_59_6_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:52.860 - 48:52.980, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2932.86\" data-end-seconds=\"2932.98\" data-confidence=\"1\"> then<\/span><span id=\"timestamp_59_6_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:52.980 - 48:53.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2932.98\" data-end-seconds=\"2933.42\" data-confidence=\"1\"> leaves<\/span><span id=\"timestamp_59_6_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:53.420 - 48:53.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2933.42\" data-end-seconds=\"2933.62\" data-confidence=\"1\"> also<\/span><span id=\"timestamp_59_6_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:53.620 - 48:54.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2933.62\" data-end-seconds=\"2934.08\" data-confidence=\"1\"> a<\/span><span id=\"timestamp_59_6_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:54.080 - 48:54.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2934.08\" data-end-seconds=\"2934.54\" data-confidence=\"1\"> Feedback<\/span><span id=\"timestamp_59_6_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:54.540 - 48:54.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2934.54\" data-end-seconds=\"2934.7\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_59_6_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:54.700 - 48:54.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2934.7\" data-end-seconds=\"2934.92\" data-confidence=\"1\"> one<\/span><span id=\"timestamp_59_6_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:54.920 - 48:55.840, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2934.92\" data-end-seconds=\"2935.84\" data-confidence=\"1\"> Star rating.<\/span><span id=\"timestamp_59_7_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:57.060 - 48:57.500, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2937.06\" data-end-seconds=\"2937.5\" data-confidence=\"1\"> Subscribe<\/span><span id=\"timestamp_59_7_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:57.500 - 48:57.620, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2937.5\" data-end-seconds=\"2937.62\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_7_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:57.620 - 48:58.060, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2937.62\" data-end-seconds=\"2938.06\" data-confidence=\"1\"> Podcast,<\/span><span id=\"timestamp_59_7_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:58.180 - 48:58.260, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2938.18\" data-end-seconds=\"2938.26\" data-confidence=\"1\"> when<\/span><span id=\"timestamp_59_7_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:58.260 - 48:58.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2938.26\" data-end-seconds=\"2938.34\" data-confidence=\"1\"> you<\/span><span id=\"timestamp_59_7_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:58.340 - 48:58.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2938.34\" data-end-seconds=\"2938.48\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_7_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:58.480 - 48:58.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2938.48\" data-end-seconds=\"2938.6\" data-confidence=\"1\"> still<\/span><span id=\"timestamp_59_7_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:58.600 - 48:58.740, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2938.6\" data-end-seconds=\"2938.74\" data-confidence=\"1\"> not<\/span><span id=\"timestamp_59_7_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:58.740 - 48:59.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2938.74\" data-end-seconds=\"2939.02\" data-confidence=\"1\"> done<\/span><span id=\"timestamp_59_7_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"48:59.020 - 48:59.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2939.02\" data-end-seconds=\"2939.42\" data-confidence=\"1\"> have.<\/span><span id=\"timestamp_59_7_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:00.220 - 49:00.660, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2940.22\" data-end-seconds=\"2940.66\" data-confidence=\"1\"> And<\/span><span id=\"timestamp_59_7_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:00.660 - 49:01.100, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2940.66\" data-end-seconds=\"2941.1\" data-confidence=\"1\"> come<\/span><span id=\"timestamp_59_7_12\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:01.100 - 49:01.300, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2941.1\" data-end-seconds=\"2941.3\" data-confidence=\"1\"> good<\/span><span id=\"timestamp_59_7_13\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:01.300 - 49:01.480, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2941.3\" data-end-seconds=\"2941.48\" data-confidence=\"1\"> through<\/span><span id=\"timestamp_59_7_14\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:01.480 - 49:01.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2941.48\" data-end-seconds=\"2941.64\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_7_15\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:01.640 - 49:02.000, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2941.64\" data-end-seconds=\"2942\" data-confidence=\"1\"> Time.<\/span><span id=\"timestamp_59_8_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:02.600 - 49:03.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2942.6\" data-end-seconds=\"2943.04\" data-confidence=\"1\"> Until<\/span><span id=\"timestamp_59_8_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:03.040 - 49:03.280, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2943.04\" data-end-seconds=\"2943.28\" data-confidence=\"1\"> to the<\/span><span id=\"timestamp_59_8_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:03.280 - 49:03.420, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2943.28\" data-end-seconds=\"2943.42\" data-confidence=\"1\"> next<\/span><span id=\"timestamp_59_8_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:03.420 - 49:03.640, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2943.42\" data-end-seconds=\"2943.64\" data-confidence=\"1\"> Times.<\/span><span id=\"timestamp_59_8_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:03.780 - 49:03.880, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2943.78\" data-end-seconds=\"2943.88\" data-confidence=\"1\"> I<\/span><span id=\"timestamp_59_8_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:03.880 - 49:04.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2943.88\" data-end-seconds=\"2944.04\" data-confidence=\"1\"> am<\/span><span id=\"timestamp_59_8_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:04.040 - 49:04.340, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2944.04\" data-end-seconds=\"2944.34\" data-confidence=\"1\"> Sascha<\/span><span id=\"timestamp_59_8_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:04.340 - 49:04.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2944.34\" data-end-seconds=\"2944.7\" data-confidence=\"1\"> Weigel,<\/span><span id=\"timestamp_59_8_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:05.160 - 49:05.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2945.16\" data-end-seconds=\"2945.24\" data-confidence=\"1\"> yours<\/span><span id=\"timestamp_59_8_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:05.240 - 49:05.460, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2945.24\" data-end-seconds=\"2945.46\" data-confidence=\"1\"> Host<\/span><span id=\"timestamp_59_8_10\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:05.460 - 49:05.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2945.46\" data-end-seconds=\"2945.6\" data-confidence=\"1\"> from<\/span><span id=\"timestamp_59_8_11\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:05.600 - 49:06.080, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2945.6\" data-end-seconds=\"2946.08\" data-confidence=\"1\"> INKOVEMA,<\/span><span id=\"timestamp_59_9_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:06.140 - 49:06.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2946.14\" data-end-seconds=\"2946.24\" data-confidence=\"1\"> the<\/span><span id=\"timestamp_59_9_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:06.240 - 49:06.600, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2946.24\" data-end-seconds=\"2946.6\" data-confidence=\"1\"> Institute<\/span><span id=\"timestamp_59_9_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:06.600 - 49:06.720, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2946.6\" data-end-seconds=\"2946.72\" data-confidence=\"1\"> for<\/span><span id=\"timestamp_59_9_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:06.720 - 49:07.120, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2946.72\" data-end-seconds=\"2947.12\" data-confidence=\"1\"> Conflict<\/span><span id=\"timestamp_59_9_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:07.120 - 49:07.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2947.12\" data-end-seconds=\"2947.2\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_59_9_5\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:07.200 - 49:08.020, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2947.2\" data-end-seconds=\"2948.02\" data-confidence=\"1\"> Negotiation management<\/span><span id=\"timestamp_59_9_6\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:08.020 - 49:08.200, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2948.02\" data-end-seconds=\"2948.2\" data-confidence=\"1\"> in<\/span><span id=\"timestamp_59_9_7\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:08.200 - 49:08.540, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2948.2\" data-end-seconds=\"2948.54\" data-confidence=\"1\"> Leipzig<\/span><span id=\"timestamp_59_9_8\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:08.540 - 49:08.700, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2948.54\" data-end-seconds=\"2948.7\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_59_9_9\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:08.700 - 49:09.040, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2948.7\" data-end-seconds=\"2949.04\" data-confidence=\"1\"> Partner<\/span><span id=\"timestamp_59_10_0\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:09.040 - 49:09.240, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2949.04\" data-end-seconds=\"2949.24\" data-confidence=\"1\"> for<\/span><span id=\"timestamp_59_10_1\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:09.240 - 49:09.920, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2949.24\" data-end-seconds=\"2949.92\" data-confidence=\"1\"> professional<\/span><span id=\"timestamp_59_10_2\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:09.920 - 49:10.560, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2949.92\" data-end-seconds=\"2950.56\" data-confidence=\"1\"> Mediation<\/span><span id=\"timestamp_59_10_3\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:10.560 - 49:10.780, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2950.56\" data-end-seconds=\"2950.78\" data-confidence=\"1\"> and<\/span><span id=\"timestamp_59_10_4\" class=\"whitespace-pre-wrap scroll-mt-28 hover:bg-blue-50\" title=\"49:10.780 - 49:11.800, Confidence: 1\" data-testid=\"transcript-line-timestamp\" data-is-timestamp=\"true\" data-start-seconds=\"2950.78\" data-end-seconds=\"2951.8\" data-confidence=\"1\"> Coaching training programmes.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":19459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,183,1035,314,1190,42,1152,503],"tags":[],"class_list":["post-19458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-audio","category-entscheidung-und-entscheidungsverfahren","category-inkovema-podcast","category-organisation","category-podcast","category-unternehmertum","category-wirtschaft-und-kapitalismus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#268 GddZ - Purpose in Organisationen. Im Gespr\u00e4ch mit Prof. Nicole Steller - INKOVEMA - Mediation und Mediationsausbildung Leipzig<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkovema.de\/en\/blog\/268-gddz-purpose-organisationen-nicole-steller\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#268 GddZ - Purpose in Organisationen. Im Gespr\u00e4ch mit Prof. Nicole Steller\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkovema.de\/en\/blog\/268-gddz-purpose-organisationen-nicole-steller\/\" \/>\n<meta property=\"og:site_name\" content=\"INKOVEMA - Mediation und Mediationsausbildung Leipzig\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/inkovema\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-19T17:44:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-19T20:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkovema.de\/wp-content\/uploads\/2026\/04\/268-Purpose-Steller-Weigel.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sascha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sascha_Weigel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sascha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"54 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inkovema.de\/blog\/268-gddz-purpose-organisationen-nicole-steller\/\",\"url\":\"https:\/\/inkovema.de\/blog\/268-gddz-purpose-organisationen-nicole-steller\/\",\"name\":\"#268 GddZ - Purpose in Organisationen. 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