{"id":14131,"date":"2024-06-07T08:52:54","date_gmt":"2024-06-07T06:52:54","guid":{"rendered":"https:\/\/inkovema.de\/?p=14131"},"modified":"2025-08-06T08:38:48","modified_gmt":"2025-08-06T06:38:48","slug":"marketing-approaches-mediation-services-part-2-acquisition-opportunities-contact-points-175","status":"publish","type":"post","link":"https:\/\/inkovema.de\/en\/blog\/marketing-approaches-mediation-services-part-2-acquisition-opportunities-contact-points-175\/","title":{"rendered":"Marketing approaches for mediation services &#8211; Part 2: Creating acquisition opportunities with contact points (INKOVEMA Podcast #175)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.5;\"><h4>INKOVEMA Podcast &#8222;Well through time&#8220;<\/h4><\/h4><\/div><div class=\"fusion-title title fusion-title-2 sep-underline sep-solid fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><h2>#175 &#8211; Marketing approaches for mediation services. Part 2 &#8211; Creating acquisition opportunities with contact points<\/h2><\/h1><\/div><div class=\"fusion-title title fusion-title-3 sep-underline sep-solid fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.5;\"><h3>In conversation with Prof Dr Andr\u00e9 Niedostadek<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Well through time. The podcast about mediation, conflict coaching and organisational consulting.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/inkovema.podigee.io\/176-175-marketingansatze-fur-mediationsdienstleistungen-teil-2-akquisemoglichkeiten-mit-kontaktpunkten-schaffen\/embed?context=external\"><\/script><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Andr\u00e9 Niedostadek<\/strong> holds a professorship for commercial, labour and social law at the Harz University of Applied Sciences; Master of Law (LL.M.) in intellectual property law; business mediator (distance learning university of Hagen); studied law in M\u00fcnster and Aberystwyth (Wales); additional training as a journalist; worked as a management consultant and in the banking sector from 2001 to 2008.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-3\"><h2>Contents:<\/h2>\n<p>Welcome to the second part of our <strong>Smallest series<\/strong> here in the podcast: <strong>Marketing approaches for mediation services<\/strong>.<\/p>\n<p>After we were <strong>Episode #174<\/strong> on the importance of one's own <strong>specific market positioning<\/strong> this time it is about the so-called\u00a0<strong>Contact points and contact offers that create, enable and increase our visibility.<\/strong><\/p>\n<p><strong>Successful acquisition in mediation: increasing contact points and visibility<\/strong><\/p>\n<p>Welcome to today's podcast episode! Today it's all about acquisition and how you can create points of contact and increase your visibility for mediation services. Acquiring mediation cases is a challenging task that requires precise knowledge of the target group and their needs as well as a planned, consistent approach.<\/p>\n<p>In this episode, we talk about how you can build an effective customer care system and develop a structured approach in several steps. Especially at the beginning, it is important to focus on a few proven activities.<\/p>\n<p><strong>1. analyse target groups and identify needs (create a persona!)<\/strong><\/p>\n<p>The first step in successful acquisition is to know your target group precisely. Who are your potential customers and what specific needs do they have? Take&#8216; the time to answer these questions and develop a clear picture of your target group. The better you know your customers, the better you can target your acquisition strategies. Individual target groups are visualised with the help of a so-called persona.<\/p>\n<p><strong>2. system for customer care<\/strong><\/p>\n<p>A system for customer care is essential. Use a CRM tool to track contacts and interactions. A well-maintained system helps you to keep track and ensure regular follow-ups. Record &#8211; important information about your customers, such as their preferences and specific concerns, in a data protection-compliant &#8211; manner.<\/p>\n<p><strong>3. structured approach<\/strong><\/p>\n<p>A structured approach is crucial. Divide the acquisition process into several steps:<\/p>\n<ul>\n<li>First contact\/point of contact: Initial contact via e-mail, telephone or social media.<\/li>\n<li>Presentation: Presentation of your services and their benefits.<\/li>\n<li>Follow-up: Follow-up and clarification of open questions.<\/li>\n<li>Conclusion: Agreement of an initial meeting or conclusion of a contract.<\/li>\n<\/ul>\n<p><strong>4. focus on proven activities<\/strong><\/p>\n<p>At the beginning of your acquisition, it is advisable to concentrate on a few tried and tested activities. These include<\/p>\n<ul>\n<li>Networking events: Use events to make new contacts and expand your network.<\/li>\n<li>Recommendations: Ask satisfied customers for recommendations. Referral marketing is often very effective.<\/li>\n<li>Online presence: Maintain your website and use social media to increase your visibility.<\/li>\n<\/ul>\n<p><strong>5. positive attitude towards acquisition<\/strong><\/p>\n<p>A positive attitude towards acquisition is the real guarantee of success. Don't see acquisition as a chore, but as an opportunity to help people and publicise your services. Your positive attitude will be reflected in conversations and interactions and convince potential customers.<\/p>\n<p><strong>6. use of your own network<\/strong><\/p>\n<p>Your own network can be a valuable resource. Contacts from previous jobs, former colleagues or friends can be potential clients or multipliers. Inform your network about your mediation services and ask for support in recommending them to others.<\/p>\n<blockquote>\n<p><strong>Success can be provoked!<\/strong><\/p>\n<\/blockquote>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Acquiring mediation services is challenging, but with the right strategy and attitude, success can be provoked! Focus on the needs of your target group, cultivate your customer relationships and take a structured approach. Utilise your network and rely on proven activities. But above all: stay positive and see acquisition as an opportunity.<\/p>\n<p>Thank you so much for joining us today!<\/p>\n<p>Visit our website for more tips and resources on successful acquisition in mediation. Subscribe to our podcast and stay up to date on the latest strategies and best practices in the mediation industry. Good luck with your acquisition and see you in the next episode!<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-boxed content-left\" style=\"--awb-title-color:#607d8b;--awb-iconcolor:#b4c6d6;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-hover-accent-color:#607d8b;--awb-circle-hover-accent-color:#607d8b;--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#b4c6d6;--awb-iconcolor:#b4c6d6;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon link-type-button icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/mediation-training-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"icon\"><i style=\"border-color:#81a0b8;border-width:1px;background-color:#d62f31;box-sizing:content-box;height:40px;width:40px;line-height:40px;top:-70px;margin-left:-20px;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullhorn fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Mediation training<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Our training in mediation and conflict management in the business and labour world,<\/p>\n<p>headed by Prof Dr Sascha Weigel.<\/p>\n<p>New start each year in March and October.<\/p>\n<p>Register now for the next course!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/mediation-training-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">More information here...<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-boxed content-left\" style=\"--awb-title-color:#607d8b;--awb-iconcolor:#b4c6d6;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-hover-accent-color:#607d8b;--awb-circle-hover-accent-color:#607d8b;--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#b4c6d6;--awb-iconcolor:#b4c6d6;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon link-type-button icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/business-mediation-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"icon\"><i style=\"border-color:#81a0b8;border-width:1px;background-color:#d62f31;box-sizing:content-box;height:40px;width:40px;line-height:40px;top:-70px;margin-left:-20px;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-info-circle fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Training in organisational mediation - mediation in and for organisations.<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Organisational mediation is the handling of conflicts that arise in the business and working world. It takes place in, with and for the organisation - by enabling the relevant members of the organisation to deal with conflicts appropriately.<\/p>\n<p>We train you for this or professionalise your mediation and conflict counselling approach. We start our training programme regularly in March each year.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/inkovema.de\/en\/mediation-training\/business-mediation-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">More information here...<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#b4c6d6;--awb-border-color:#b4c6d6;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#356b8c;--awb-content-color:#4f4f4f;--awb-icon-box-color:#004767;--awb-toggle-hover-accent-color:#666666;--awb-title-font-family:&quot;Rubik&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-content-font-family:&quot;Rubik&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-14131-1\"><div class=\"fusion-panel panel-default panel-7c17a53f7733bd5e7 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#356b8c;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_7c17a53f7733bd5e7\"><a aria-expanded=\"false\" aria-controls=\"7c17a53f7733bd5e7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-14131-1\" data-target=\"#7c17a53f7733bd5e7\" href=\"#7c17a53f7733bd5e7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Literature<\/span><\/a><\/h4><\/div><div id=\"7c17a53f7733bd5e7\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_7c17a53f7733bd5e7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>\n<p class=\"p1\"><b>Niedostadek, Andr\u00e9: <\/b>Acquisition opportunities for mediation\u00a0<b>, <\/b>in: <a href=\"https:\/\/link.springer.com\/referenceworkentry\/10.1007\/978-3-662-49657-2_14-1\" target=\"_blank\" rel=\"noopener\">Practical guide to professional mediation<\/a>.<\/p>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,314,752,371,42],"tags":[],"class_list":["post-14131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-inkovema-podcast","category-marketing","category-mediationsausbildung","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketingans\u00e4tze f\u00fcr Mediationsdienstleistungen - Teil 2. Akquisem\u00f6glichkeiten mit Kontaktpunkten schaffen (INKOVEMA-Podcast #175) - INKOVEMA - Mediation und Mediationsausbildung Leipzig<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkovema.de\/en\/blog\/marketing-approaches-mediation-services-part-2-acquisition-opportunities-contact-points-175\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingans\u00e4tze f\u00fcr Mediationsdienstleistungen - Teil 2. 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Seit 2026 Mitherausgeber der Fachzeitschrift KonfliktDynamik. Begr\u00fcnder der Elemente der Mediation (www.elemente-der-mediation.de) sowie Inhaber von INKOVEMA. Begeisterter Fernwanderer und Fussballfan, der aktuell den Vaterfreuden den Vorrang einr\u00e4umt - so gut er kann. 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