INKOVEMA Podcast „Well through time“
#186 – Client-oriented marketing for mediation and conflict counselling
„How do you win clients for mediation? “
In conversation with Gunnar Duvenhorst
Gunnar Duvenhorst, Business economist; has been in marketing for over 20 years, specialising in customer-oriented B2B marketing for companies in the high-tech, cleantech & smart mobility, artificial intelligence and industrial sectors; trained systemic coach and many years of further training in transaction analysis; lives near Hanover.
Well through time.
The podcast about mediation, conflict coaching and organisational consulting.
Contents: Introductory text
Welcome to the latest episode of Gut durch die Zeit, the podcast for mediation, conflict coaching and organisational consulting.
In this exciting episode, we have the pleasure of talking to Gunnar Duvenhorst, an expert in the field of marketing and positioning. Sascha has an in-depth conversation with Gunnar about key topics that are crucial for mediators, consultants and other self-employed people.
Today's episode is all about marketing - an area that can often make the difference between success and failure for the self-employed. Gunnar and Sascha discuss the importance of finding a clear and compelling positioning to stand out in a highly competitive market. They shed light on the challenges and opportunities that arise and provide valuable tips on how to utilise them effectively.
A particularly interesting point of the conversation is the discussion about the often under-lit aspects of marketing. Many self-employed people and mediators face the challenge of marketing their services successfully, despite the fact that they may have excellent expertise and skills. Gunnar and Sascha go into how important it is to be focus not only on your own expertise, but also on the right way to present this expertise to the public.
Gunnar gives practical advice on how to build a strong brand identity and what steps are necessary to position yourself as an expert in your field. He explains how to use targeted marketing strategies to build trust with potential clients and create lasting customer loyalty. It also discusses how to stand out from the competition and develop a unique value proposition that is precisely tailored to the needs of the target group.
For mediators and self-employed people who specialise in highly personalised products and services, this discussion offers valuable insights. It becomes clear that successful marketing is far more than just advertising - it is about conveying an authentic and convincing message that is memorable and appeals to the right clients.
The conversation also offers practical tips for those who are already in the mediation, coaching and organisational consulting business but are struggling to position themselves successfully. The episode is a must-watch for anyone looking to take their marketing strategy to the next level, whether they are just starting out or are already experienced self-employed.
If you are interested in marketing strategies and their application in self-employment or if you are simply looking for new ways to market your services more effectively, then you should definitely not miss this episode.
Listen in and find out how you can strengthen your positioning and optimise your marketing to succeed in today's competitive landscape. We look forward to your feedback and wish you lots of inspiration and success in implementing the tips discussed!
Clients willing to pay for mediation?!
One of the things I spoke to Gunnar about was the willingness to pay. I have summarised what this – for mediation – is all about here. You can of course also read our conversation in the transcription (see below).
From a marketing perspective, willingness to pay refers to the maximum price that customers are willing to pay for a product or service. This is a particularly interesting aspect for mediation as a product, as mediation is generally an intangible and often subjectively perceived offer. The willingness to pay can be influenced by various factors:
1. value perception
- BenefitClients of mediation must clearly recognise the added value of mediation, e.g. in the form of
- Time saving,
- Cost savings compared to court proceedings,
- emotional benefit through conflict resolution or
- long-term preservation of relationships or even
- the chance to tackle something new with a clean, non-vindictive ending.
- Experience of the mediatorThe qualification, experience and reputation of the mediator can increase the willingness to pay, as an experienced mediator is seen as more valuable.
2. target group analysis
- SegmentationDifferent customer groups may have different willingness to pay. Business clients seeking mediation to resolve corporate disputes may have a higher willingness to pay than private individuals.
- Psychographic characteristicsValues, attitudes and beliefs of the target group can influence the willingness to pay. Customers who value harmony and conflict resolution may be more willing to pay a higher price.
3. positioning and differentiation
- Premium vs. budgetDepending on how mediation is positioned as a product (e.g. as a premium service with individual solutions or as a standardised budget offer), the willingness to pay varies. Clear positioning can help to control the expected willingness to pay.
- USP (Unique Selling Proposition)Unique features of mediation, such as specialised expertise or innovative methods, can increase the willingness to pay as they increase the perceived value.
4. competition and market conditions
- Market analysisThe willingness to pay is also influenced by the prices of the competition. A comparison with the offers and prices of other mediators or similar services can help to find the optimum price.
- Market trendsChanges in the legal environment, growing acceptance of alternative dispute resolution methods or economic developments can influence the willingness to pay.
5. price psychology
- PricingPsychological pricing models, such as threshold prices (e.g. €499 instead of €500) or price bundling (e.g. mediation plus follow-up counselling), can have a positive influence on willingness to pay.
- Risk perceptionIf customers feel that the risk of potential failure is low, they may be willing to pay more.
6. communication and branding
- TransparencyTransparent communication about the price and the associated services can increase the willingness to pay because it creates trust.
- Brand imageA strong brand image that promises trust, professionalism and success can increase the willingness to pay. Customers are often willing to pay more for a brand that they see as trustworthy and established.
The willingness to pay for mediation as a product plays a central role in the marketing strategy. First of all, it is certainly important to develop a sense for this topic before dealing with optimisation issues: Through a targeted analysis and influencing of the factors mentioned, the target group's willingness to pay can be optimally exploited, which ultimately leads to successful market positioning and profitability.
Content: Complete transcript of the interview
Transcript
[0:00]And when all the same say, will you like Commodity, so like Mass products treated. And the is a whole more important Point.
[0:06]Cordially welcome to the Podcast Good through the Time, the Podcast round at Mediation, Conflict coaching and Organisational consulting. My Name is Klaus from Ingo Fehmacher, I am Sascha Weige and welcome you to one new Consequence. Today goes it, like already of the More often in last Time, simple because I noted have, the is a important Topic, again at Marketing. So at the important Pre and Preparations, that at all Conflict counselling and Mediation realisation comes. And not only me, but my dialogue partner today in all Pointing still much more, has the Impression, that there but the decisive metres not gone become. And it trades itself at one attentive Listener our Series, the also already here to Guest was in Consequence 66. Was Gunnar Duvenhorst, Marketing expert his Sign, here to Guest and has then from the View one Marketing experts together with two Colleagues Feedback given, like Mediators her Marketing operate. And was then also in our 100. Consequence to Guest and has to the Topic Podcast as Marketing instrument his Remarks and Observations to the Best given. And today a whole Piece more and many Episodes to the Topic Marketing, under other the two Episodes with Professor Nido Stadek recently, have me arranged, but again with Gunnar to speak. And when I the so emphasise, then wants I the with the A wink say, because it does already always times again hurt, when I with Gunnar speak and I speak much with him. He must already laugh. First of all cordial welcome, Gunnar.
[1:35]Many Thanks to. One more beautiful Introduction have I me not introduce can, except it does hurt, with him to speak, but I load him nevertheless again in. The is Yes really either, the shows, that you really ready for pain are or that it not whole upside down was, what we discussed have. Yes, but it is also like this, that the Pain less become and were. On Beginning did it already really hurt, as you me all mine beloved Elements taken away have and me whole new Elements recommended have with one Pritt pin, the simple not more to solve was. But in all Silence. Gunnar, you are again so to the Repetition, that also the Listeners the a little categorise can, with Whom them there today here the Episode Track can. Marketing expert. Is the already Marketing? So is the a clever Marketing to say, I am Marketing expert and Full stop?
[2:22]Nope, actually exactly the The opposite. The makes one not. The is so similar how, I am yours best Friend, but we Find it together out or like this. The is one Assault. And when I Expert am, then asks one itself the same, Why says the Expert? Is he probably not. So in this respect, I says always, I am on the Marketing legs on the road since about 20 years. I was in groups, in Agencies, but also in Startups. I am also a funny Little animal, because I earlier times Musicians was and Songwriter, so Copywriter, Copywriter. I have very much also Group marketing in the Abroad made. So I have one right large Experience in this Marketing area get, what me one Expertise gives and Expertise whole clear. But I would never say, I am a Marketing expert. Of which gives it Yes also already enough Marketing experts. I am rather so the Power in the Background, the People helps, somehow Successful to be. I says always, I make yours Expertise visible and make Yours Offer to the obvious Choice. And the is for me Marketing, whole in the Serious, Marketing is horrible. It gives Reasons, Why the People say, the is one Marketing slide, what I say wants. So we Marketing people are on it blame. We stood in the Path, we have all sound. We have Jargon and Beaverbo. But like it itself turns out, are the Mediators even not so different. The stand itself also in the Path, have also Jargon and say the whole Time Help to the Self-help, more make we not. Actually should the super function. I feel me very close connected with the Mediators.
[3:45]The right, from the Perspective from can I the so in the Review also say. It would have much lighter be must, from the Perspective, that one so to speak there Help to the Self-help granted. Also when the Human the Capability has, Pain from one to displace. Me are them still clear before Eyes in ours Workshops, the now meanwhile already almost ten years here are. I can me remember on his Business card. That I not understood have, what about it went on Beginning, what you wanted and then only to and to in Crops fell. With me also. I have also learnt. We have us Yes in the Education got to know. I have forgotten, that I Transaction analyst am and more systemic Coach. In this respect, because I these Matter very Important find and now also in the Marketing also use. So when it at Psychology of the Context goes or at Behavioural psychology or Mood in the Room and like this, the is extreme Important become. So Marketing has much more to do with Empathy, with Context decoding and newer Context design. So also again very similar, like her it makes, would I so say. Marketing has much less with Advertising to do, with Trombone and with Drum. Although always still creative, but we work already scientific here, without that I the Yes anyway hang out wants. But in the Deed have we us got to know with one such Education, with the INITA, with TA and.
[4:56]I have me always a little unwell felt, you these whole smart Things again to talk them out of it, because you was Yes still top there still much smarter as I and I thought always, the was everything so clever, but the was so on the Demand over. I have noted, I believe, I have me always tries to say, Sascha, you may but not shine before one confused Audience. The have you not understood.
[5:16]I understand the good, I understand the good. The have I to the Example displaced, the have I displaced in fact, so not in terms of content, but it dives again on. And yes, I remember me exactly, it was a Mock exams, what I with you there visited had. Yes, exactly. Where we us actually really about the Speciality got to know have. Yes, exactly, even not about Marketing, but I have one Question then placed, the I always position. And the is also so a little that, what I later remember, what I later all recommend will. I have said, like get you the Customers, like do you because on you attentive? So I question you, like is because yours Marketing? Can I you help?
[5:47]Can I you Marry the same? How at the Dating? No, I question, like find you Customers? And then comes a Business on. Then comes namely also none Suffering pressure on. And then falls me also what a and then speaks one and becomes useful and then comes one in one business relationship. And the are we also. So we have then spoken. You you mean, I would it whole with pleasure times discuss. I load you to the Food a and in favour say you me times, like you it make would. And so came slowly one Business relationship together. Now have you also said, you have there much learnt. So you have you inevitably, because I there also always again you contacted have, with Mediators busy or with one at least. But then also in the Context also this Podcast always again the Opportunity had, the Topic to listen, like the approached becomes. How see you because the Thesis, the but always times again to the Appearance came, also with Professor Nido Stadek, the two Consequences, the very concrete on Marketing activities set have. Would you you at all follow, that Mediators her Marketing insufficient make or is it simple still the owed, that it a new, unknown Product is and the lasts stop a bit. So Coaching is Yes also not from today on tomorrow.
[6:50]Yes, the right. However, I white not, like much Patience we still apply want with the Situation. When I the understood have, gives it Problems en mass on the World. It gives Willingness to pay en mass. The People Buy Coaching sessions, the People Buy Self-help books. The People Go in Online videos now pure, the leave itself train. What mean you with Willingness to pay? I mine, the is Yes so a Term from the BUSINESS STUDIES. It gives a Product and it gives one willingness to pay, With the one so to speak then says, from because of smaller Taster prices, Decoy offers, but People are ready, one Premium price to spend for one Premium service. The is willingness to pay. It gives Price elasticity, where one say can, the fluctuates each to Situation. To the Example, when you whole much Thirst have and you get one cool Can Cola, are you ready, is yours Willingness to pay perhaps four Euro. And in the Supermarket, when you what take with you, would you never for four Euro one Can buy. So Willingness to pay is extreme important, because the People must decide, I have here a Problem, what solved become shall. I trust the the Solution provider or the Value proposition to and I am ready in favour, Money to pay. And although Good.
[7:57]The can also a Comparison be to other Methods, to Competition or like this. But Willingness to pay is already a Signal, because it also a Business is. The is Yes none Hobby, what her makes. The means so, People are ready for Loss of conflict. For the Problem, Conflict away, Money to pay. Exactly. We have also already longer about it spoken. We had times then the Picture served, the is the Retirement provision, about it would like none speak etc. I believe, there have we us also already adopted from. I see Problems, I see Willingness to pay and I see not Business with you as Mediators. Since must one itself ask, where Go the People there? The People Go in Courts furthermore.
[8:36]Less, but … But the is one Option, the learnt is and the one retrieve can unsupported and say can, know you what, mine Ex-husband show I it times, the sue I now like this. So the is Yes one more obvious thing, as first times to learn to say, I set me with the in the Room and make Help to the Self-help or like this. So the is exaggerated said like this. In this respect would I say, yes, we have a Product problem from various Visibility. Since can we still times a little deeper go in. So what stands because with the People in the Shop window? Stands there one Method or a Product? And I think also, that the one Mixture is from, We have false Approaches, the from one old Time come. We have one funny Displeasure, promotional active to be, what these Experts always have. Lawyers have earlier a Prohibition had, a Advertising ban. These whole Mediation history comes Yes from one Time, where one the Whole as meritorious Good seen has almost and said, we must Courts relieve and we must the People now to their Happiness force. And the has also not works. Surprisingly leave itself Markets so not always drive. In this respect, I believe, that the Thesis right, whole clear. The Thesis true also from the Checkers, the empirical the Topic elaborated had, namely, that the People Relief want. And we have a huge Misunderstanding. About this work I always with pleasure, that one itself first considered, like sees the Context out? The Context is, the People wanted Courts relieve, the People want but Relief have. The Justice policy, the was a strong Train for the Support.
[9:59]Exactly, the was for me so a Point, where I think, the People have a Problem, the want Relief and the get them not, because the People talk from Methods, the People wait, until one calls and the People Go not out and say, the can I offer. And although to one Time, the much longer lasts. So today white also everyone, when one one Mrs appeals or one Man in the Underground, that one there not goes there and says, good Day, I am the and the and then works it equal with the Date. Man must start, with the People to work in one Direction. The seems somehow the Most People, the Experts are, not to make sense.
[10:28]Rise we times the Point in, the you so differentiated have, where me still not whole clear is, where to the leads, Method and Product. The Method, the we apply and Mediation is on the one hand Procedure, a Procedure, the offered becomes, but even also one Method, the carried out becomes. The can but the Product be, professional Method. Exactly, so sometimes is the also like this. So sometimes is the like this, that one itself decides for one Service provider, the one has somehow a Problem, somehow what on Body. and one notices from because of, oh, I could the so make or I could the with the Method make. But ultimately is the Method much later. Therefore says I in the Shop window. The Shop window is in favour there. The could one Website be. The could but also simple only a Good Day, I make the and the for You. In the Shop window must he understand, what the People to the Pause for thought leads, to the Stop, to the Look inside and itself so to speak seduce leave, invite leave, in the Loading to step inside. The is the Picture. And the Method, when the there inside stands, then Go them over and one white also not, whether the People now for the Method already ready are. So Readiness or Access, Credibility and Readiness, the is a Huge topic in the today Time. The People have so much to do and have heavy Bags and run on one Shop window over, where is written on it, so exaggerated said stands in the Shop window the Most People, I have many this Websites looked at, stands inside from because of, I can their Problems not solve, but I help them, that them them alone solve can. And the goes one Demand over. Since goes one with the Shopping bags heavy to carry and on the next Date.
[11:54]We have already the Sword of Damocles, the is also a more beautiful Term from the Consequence, have them about itself. You have one whole heavy Shopping bag full Experience.
[12:02]Fuller Offences, full Fears, that them not there get through. The have one Giant bag with heavy Experience. And then comes one on and says, I help you not, I help you, that you you itself help can. And there question I me, was I the serious? Would I there stand stay?
[12:18]Who from you would there stand stay? Yes, exactly. And I mine, the is also still a Point. I have not only the Shopping bag experience in the Conflict, but I have also still one Quantity other Problems, the I to solve have. And then decide I me in Doubts in favour. Then make I prefer a Coaching or one Management development. Since work I also on one Problem or one Strategy development and leave the Conflict aside. The can I now not edit. The means, I need with the Metaphor of the shop window, where someone passes by, something, where I remain standing, despite or at best because of this heavy Experience bag Conflict in the Face mine Calendars Yes also still one Quantity other Problems ready holds. And there say you, the Method Hand hang up or the Mediator method, set you but times with yours Conflict partner and me on one Table, is none Invitation. Nope, exactly. The can one still continue playing, the Picture. Because Important is Yes always, that one itself to outside orientated, to inside orientated and to front orientated. After outside means for me always watch, where is yours Playing field, in the you Win would like. So yours Strategy, yours Market, yours Playing field, where you Gates shoot want. And the can be, like you it do, quasi about so one Mixture from Education, university Connection, but also Further training, but also Mediation.
[13:33]You have also one Expertise in Direction Works councils. And when the Loading then so looks, remains man… So concrete Order fields. Dispute between Works councils and Management or in the Scientific context or in classic Industrial companies. And then gives it natural yours Colleague Isabel, the has Family topics or Family mediation. Oh, the becomes You now probably annoy, You…
[13:53]Oh yes, oh God, oh God. But so is the Mode of action, exactly. Exactly, it does me Yes more woe as yourselves, when I so speak. But I wants it Yes only contrast, that one sees, the People, the have Self-localisation. The means, there stands Yoga for Pregnant women and there gives it none Question, there go I not there. I am a Man, I am straight not pregnant, therefore is Yoga for Pregnant women not my Topic. So a Loading Family conflicts, the Understand the People, the is accessible, credible or what for Works councils. And so think the People and so think we itself also, honest said, when her other Products see or Marketing people assessed. So we have simple to little Time and need fast these relevant Attention. Therefore is the Shop window so important. One Method is on each Case important, but we have also about it spoken. We have times in one Podcast about Podcast spoken as Method and there can one about it talk. But one must Zoom out and say, to outside, for whom make I that? Where can I win? Where wants I win? After inside, like am I set up? Positioning right important. And to front but also, like make I because the now? How come I on Carrier ran? Because I would like the Mediator see, the a Mediator is, without Customer cases to have. The is then for me only one, the about it writes or the itself what wishes. But Mediation means Cases have. Professional cyclist means on the Saddle set.
[15:05]The must one can in the today Time. The sounds to one enormous Excessive demands, is but whole simple, when one itself the Things times clear makes. Last Set in addition. What want the Customers? I white it not, Gut feeling. The Customers want, that the Problem away is. The want the Conflict exist, win. The want it get rid of. Whether the what Operational is or the Ex-husband, Ex-wife. The have one Fantasy, I wants nothing make in favour. It shall made become. You have so the Fantasy, it shall if possible with one Guaranteed success function. The are everything People. The want not, we watch times, whether we come together. The would the Topic have gone and although without Labour and without Risk. Yes, and I wants now not absolutely on mine Conflict grow. Exactly the is that. Step two, quasi the First is, the Problem shall away. And then comes at some point, the would be but beautiful, when I quasi so one Kind Transformation have and I go stronger out for the next Stuff. Or I am more creative through the different thing. I have one Change competence experienced And I have one Willingness to co-operate in me and with the other generated. And these Transformation, the is super important. But the comes as Step two. I am Yes also in the Role Party to the conflict in mine Life existent and also experience. I says you, the Wish, that the other one Conflict transformation goes through, is with me stronger.
[16:22]Yes, I says always, I sat also already times in one Mediation, in one Divorce. The was also not beautiful, because I was very polite. I wanted, that my Opposite with the Change begins. I have the left out with the Change and I wanted also, that… Gentleman. Yes, Gentleman, Gentleman Agreement. The means, I understand the whole good and I sat there also inside and felt me uncomfortable, because I thought, so at the Judge have I the Gut feeling had, when the now the Hammer swings, then is it through. But with this Mediator, the was also still not times the best Mediation, fear me, but I have not so much Experience with it. But the was everything like this, where I thought, I understand the People and her become the People not change, when her so to speak with yours Method arrives. The People should not changed become, but the Speech must her change. And the Method comes early enough. Now could one Yes ask, or now must one simple for itself clear get, what is because now the Method, the I not ins Shop window place shall. So when I now times so with Hand hang up, clear, then would I also not stand remain, but the Pain shall go away. How he the makes, is me no matter. With Mediator, the says even also, the Conflict is afterwards one Solution supplied been.
[17:25]He makes the passive, because the Active should Yes the Parties to the conflict be, with which I Satisfied am. Okay, what are the methodological Points, the one in the Speech so omit should? I would Yes immediately say, Alperteiligkeit, Neutrality, Independence needs it not in the Shop window. The is in the Deed, the are Trigger words. When so, so like to the Example I fast go up, when someone from Transformation tells or from Purpose talks, has each his own Words, the one somehow immediately the Door strike leaves and not opens. And therefore is from because of Appreciation, there belong to always two to, the can I not listen, when I straight in the Dispute am and I think, my Partner is blame. And then are these whole Words, the to the Reassurance lead should, Old partisanship and like this, the is everything somehow not helpful, the so to speak before with before to combat. and the People become always wilder and more dissatisfied. And the other memorise it not, because them say, ah, now have I them God be Thanks to mine Method explained, now declare I again mine Methodological expertise and what I everything made have and one talks together over. When I me consider, one must, believe me, Appreciation not express, but them show.
[18:32]So not literally express. Yes, exactly. Print, would I say. So print out. Man shall there not write in, so here have You one Slips of paper with mine five most important Bon mots or like I work or Demarcation from the Mediation method from the and the like this. The is everything somehow Navel-gazing. And the should the Mediators prefer for itself alone make or in the worst Case their Life partner tell times briefly, at itself warm to make. But the Customer needs the not listen. The Customer would like see, that one him serious takes, that one him appreciated, that one him even a little says, Human, the does me sorry, the is Yes not beautiful. So it would hot, from Marketing aspects is the Speech, with me become them valued with their Problem and them become empathetic mine Solution supplied. That I the not say shall or may, has the Background, when I it say, prevent me, that it in addition comes. Yes, so either one wasted valuable Time. In the Marketing is Yes Time also much Money. And one writes on the Website somehow Generalities, Seats, generic Generalities, the each Mediator on the whole World says, like this, the is Waste from Place and Time. It can to Reactance lead. Position you times before, we have one, the thinks, Mediation, is the Meditation? Nope, the is Mediation, but the is on each Case the weaker Brother from one Court proceedings. When one so a Picture has and one white not, what the People in the Head have, then is the natural so one Kind from Role prose, when her tells, yes, Appreciative and.
[19:55]Old partisanship, but Old partisanship means not neutral, I declare you still times, what the means, the is then exactly that, oh you Shit, exactly the is happens, what I feared and I wanted here even not go there, mine Mrs has said, we leave it go there. So, at it short to make, I believe, her does you none Favourites so that and we all also not. When we as Brand, take we one Cheese brand, suddenly again from juicy Meadows tells and the are these happy Cattle and like this, the wants also none more read. So sometimes needs one not Storytelling, Sometimes must one simple only itself adequate and Contextual behaviour. Since is a Problem, the can we solve. Man can Helpful be, one can also times what Creative say. Man must the People the Feeling give, ach, the could me help. Quasi a newer Point of view, makes perhaps new Doors on. I have realisable Findings and I have now a little more Courage, me the Problem to place and it not remove to leave from one Court. Then would have I won, when her something like that creates. You had it at the last Podcast addressed. Since come I so a little to the Question the Value from Mediation. So we Mediators, there also in all Shading have we different Performances, what the Value from Mediation makes the difference, clear. The one lay the Centre of gravity, says I times, rather on social Values, where the Mediation valuable for the Society is. Other lay the Centre of gravity rather on the Value from Mediation for the parties to the conflict.
[21:18]Transformation idea, Relief the Courts would be so two Proxy values, the so to speak really to differentiate are. You from Marketing view and so to speak also the, the the accompanied has, so a little the Episodes also. Where see you Mediation as valuable for Parties to the conflict on or perhaps also not for Parties to the conflict, but for Customers? So the have I Yes also with you learnt, Customer and Party to the conflict, two completely various Persons can the be. Exactly. The is also one very good Question.
[21:46]Because one Unfortunately again answer must, the comes on it to. It is never always everything the same Value. How I already said, the thirsty Man pays for so one Coal different as a more bored Purchaser.
[21:57]In this respect have we one very fluid Situation and a Spectrum. Always with all. And also the Target group. To the Example the Value. Take we to, two Business partner, Founder have itself fallen out because of something. And there goes it at right much Coal. That one the neat makes and itself not the whole Business still broken makes. through a something less smart on End Court judgement, because the Judge Certainly not so deep on it looks. The has one Appenberge before itself and goes about it and any Appraiser is better been as the other and like this. So when one itself the looks at, is the Value from Mediation for me almost Physical tangible. With one Family situation, with mine Divorce now in person, was the Value from Mediation zero. Since was the Court case, also Handling, all these Themes were clarified. And also for the System mine Children and for all was then suddenly Peace and quiet and the was the right Solution. And I am a Giant fan from Mediation. So in this respect, it comes on it to. And I could now in the whole remaining Consequence me superior, what the for one Family business means, the Succession planning has or for one Christian diaconal Furnishings, where Hierarchies illuminated become and so more and so continued. The means, the Value is gigantic and her have one Huge contribution. Yours creates it only not, through the Door to come. The means, the Mediators, the now listen could, as Listener this Podcasts. The still not separated have, because them it not listen want.
[23:22]Yes, but, or Quiet placed have. Perhaps comes Yes still what Clever. Perhaps comes Yes still what Understandable. Perhaps comes Yes after still what Valuable.
[23:29]The would have to now so to speak or the would yours Presentation to completely different Thoughts develop must. What means because for me and my Marketing the Value from Mediation? May, not must, Sascha. May. The is the most important Step. The make Yes the Most Mediation Marketing Trainer very good, that them so the People on one Journey bring. What are because you for a Animal? How are you so on it?
[23:55]So the independent Journey. Exactly, the independent Journey. What brings you in the morning? What delighted the Fire? Where burn you and want other what as a gift? The is everything whole good. Man notices a little on mine critical Undertone, that the stop only the first Step is from 17. The is the Question, like are because you to the Mediation come? Exactly, exactly. And then with times which Set, which Quote, which Fairy tales interested you and like this. So I know the from mine Education and I find the super, because it other Additions gives. Honest said, these Questions may one itself place, namely exactly, what fascinated you on one Family business?
[24:27]Why find you Succession planning so exciting? And what means the in the Large, so the crazy Flight altitude for Germany as Business location and like this? And when one these Questions provides, these associative Questions, what makes the with you and so more or Why has itself the Person on Family conflicts concentrated and why is the so Important and what has the with you to do? The has Navel-gazing, give I to, but it Helps natural much easier, itself in the Questions, in the Suffering pressure, in the Thoughts, in the Problems this Target group to put in and then Helpful to be. So the means, the Answers, the I in so one Navel look, Why make I the straight and Why am I there so ignited? When I the Answers as Marketing write, have I only 50 Per cent the Labour achieved. Exactly, you have even still less, because it goes to inside, to outside, to front. Yes, so I must the still more process. What means the now for the Customers, the I in the View have, what their Value mine Service be could? So the Question would be so not more, what is the Value mine Mediation.
[25:28]But which Value have mine Customers, when them me as Mediator consult? Exactly, Sascha, the Point, the Value, the is the false Thinking. What is the Value the Mediation? Mediation is the Thinking from one…
[25:43]Arrogant point of view, we know, what you for a Problem have. And peep times, that the Method, the is By the way from the Federal Association for Mediators also recommended. Yes, gives also a Law in addition, exactly. Exactly, the is the false Path, the is so to speak Arrogance. Well, maybe, I say’s times nicer, the is so to speak the false Path. I wants the times Appreciative try and me itself help, there to get out. I would say, the is the false Path, because it the People never helps. And I question me also, when I you without to listen say, I white, what yours Problem is, Sascha. To so one Doctor would I not go, to so one Marketing people would I not go. In this respect is the Path on each Case, itself to put in empathetic. What drives the around? What has these Person already times tried?
[26:21]Whereby works it always not? Where can them itself not enforce? And then gives it also Words. Some stand rather on Supervision instead of on Coaching. And ultimately must one so a bit, without that it any sounds, one must Flexible enough be, to say, the Language the other speak, but also to understand, what it is. Because nothing is better, as someone Context to offer, in the other so to speak like a Fish in the Water swim can, where one says, Yes exactly, You have me understood. The is the first Point for Building trust. My Method means By the way Appreciation 360 Degree. The is much less worth, as the to show, I understand, what you go through. I have even already times something like that made, professionally. And there was for me whole exciting, the and that, know You the too? And then come Conversations on and Conversations are Markets. You have Yes many People in the Marketing tried, somehow near to bring. The find I very good. He has always tried. Oh well, yes, nope, I wanted even not you, I wants on these other Customers also to speak come.
[27:13]Mediators have the Yes exactly learnt in Conflict resolution with Parties to the conflict. These Empathy, what drives him um, what is actually the Interest in and the Need, what here in Question stands and what he attacked sees and in Danger sees, there are the the, me included, trained on it. Why works the not in the Marketing? So mine Conjecture, one may not say, because the, but I suspect, that the her Nature as Mediators switch off, when them Marketing make must. The have already none Bock, when them start and then superior them itself, make I also so one Podcast, much to much Labour and like this. And then must them also still one Set write for their Website and then come yet, the is really terrible. And therefore believe me, Mediators have the whole Word means, The whole Back stuff and the Skills, good Marketing to make. You see Yes with me itself, I had to you even not so much help. You have the once understood, you have once said, so rum must we think and then ran Yes everything from itself. So I am Yes not ten years you on Advised through. We break us but all Jubilee years.
[28:14]In this respect believe me, Mediators must simple only a little kissed awake become and must understand, Moment times, I must what other make, as like Lumberjack always the same Notch hit. I take the Part on each Case times as appreciative Recognition mine Work. Yes, exactly. I wanted the also so a little say, so the have you really deserved, these Appreciation. But the other also, the other also. I mine, clear, yes, I likes Podcasts, I make the now already Relative long. I see there now also none End inside. So I find the really a good Tool, is mine personal Further training so to speak.
[28:43]But when you say, well, the must now not other make and like this. The Question is Yes already for many probably, Audience, Listeners, what means because the now for me? What shall I because do, that finally times really Customers also with me me want? So shall the even not sound. It is for me always again surprising, that it actually then People gives, the say, Mr Weigel or Sascha, we want you with this Project thereby have. We want you with this Conflict management thereby have. And I notice, that I there really in person demanded am. And the is already again a Point. It is none Product, behind the I me hide can. And there come I in one psychological Interpretation. And there is the Question so a bit, take you the true in the Comparison to other Customers, those you Marketing services provide, the now a Product Sell in Bicycle and like this, where them say can, the Bicycle is great and then becomes the Bicycle sold. Since am I Yes not in mine Maximum personality affected, except perhaps in mine Engineer's honour, when the say, there missing one Brake. Yes, there shall never one get their turn. So it is Yes also quite a Risk in the process, that the me book. Giss not, now one small Valuation to give away on Apple Podcast or on the Podcast catcher yours Choice. Many Thanks to.
[29:51]Exactly, the true already. So one the large Risks, what I understood have, is, that one then these Method not so precise carry out can, when then a Customer between. When the not thereby are, is probably the Method still 100% better to do. Honest said, I sell even not so much Bicycles and Products, but am in the Moment or since longer Time already very strong, so I have Products also, but I am very strong with Experts and knowledge workers. So I have to the Example one very good Customers, the is AI consultant and the sets itself through his Kind as Person. And I have also many Customers, the quasi with their Expertise not get through, because them the false Words say, to the false Time, on the false Position. So Nutritionist and like this. In this respect, we have Yes also one Service and Knowledge society. The is Yes not so much Bicycles. Bicycles is also good. In this respect Personnel Branding and like this, the plays already one large Role. Also the modern Thought Leadership, so that one Knowledge present shows and thereby so one Kind Brand builds. The do you Yes with the Podcast. The make I much more. And there says I always, in the today Time, 2024, so I says Yes always the same, but we make with 80s marketing, work we now straight in one whole other Environment. It is really whole different, what here happens. With AI should I even not arrive, but with the digital Dynamics and then still with 80s marketing, the is irresponsible. With so one Car would like none on the Street drive around, makes it but in the Marketing.
[31:15]What mean you with 80s marketing? The is so these Think, what you straight shown, demonstrated have. I wants you only confront, but not humiliate. Not, that you the wrong understand. But you have said from because of, yes, I wants Yes even not so in the Spotlight stand and the Product and like this, Bicycle is Yes not like this. Content, the Contents from View the respective Target group is Part yours Product. The means today, 80s marketing was, I make one snappy Line, one naked Mrs quasi in addition, the a Car washes or so and already with whole much Advertising material need I the through the Federal Republic of Germany Germany and then generate I so one Advertising print about Mass channels, that the all so to speak this Product buy. And the has always good worked out. We are but now in one Situation, where the People all whole other Situations have. We have one fragmented Market. It is everything different. None mass market, none Mass product. None mass market, none Mass products. It gives although always still large Channels, but the have clear on Significance lost. And it gives stop much more Possibilities for Mediators or for Knowledge workers, but also more Overload and the People become switched on, it gives million from Podcasts, so we have one other Situation.
[32:21]So it gives one Mass, but one fragmented Mass and there must one go through. Therefore, 80s marketing means for me still the old Rules of the game for a whole new Game. And the can one not win. The goes then good. I says always, I have Yes one Education made as Tealer. And there was one the most exciting Exercises from because of whole on End times short pushed in, after we the whole Methods celebrated had. had like this, now sale you times here before us. And then have People somehow from the Stand tried, itself to sell. And the went always crooked. All have the same said. And when all the same say, are you like Commodity, so like Mass products treated. And the is a whole more important Point. So one must also not on Customs receipt out different be, but one must really in the today Time systematic work, stay tuned, the long-term Game play, but in short Moments retrieve can. Man needs good Messaging. So one must know, what one says. Man needs Content. Man must also one Path, a System have, at systematic Content to generate. Always Contents, the one exciting finds, from his Perspective cut to size, the to the company, the People to the right Timing give, retrievable make, so inbound, but also times go out. People ask, I have the and the for this Customers from the Butcher's shop experienced. You are but also one Butcher's shop. Is the for You interesting? Want we times speak. To Industry events Go and so more and not only to the Mediator circles and itself the Suffering beat, that the none Customers find. The mine I with it, it missing a System, like one Marketing makes. Dear small start, so not equal with 17 channels, but one right make.
[33:48]Practise the right Messaging through one smart Positioning. The People need also even not now for years Marketing study. It gives actually in, two, three Steps. Man can itself also copy, what other make. Man must itself only ask, what is mine? After inside, to outside, for whom make I it? After front, like make I it? The is not heavy. Marketing is quite simple. It goes only at Persuasion. So I take me out, so to speak now so in the Role as Mediator. I need not the Contents mine Mediation training as Saying and Example, for which I stand, communicate. I must not say, I am alpine and neutral. I am good trained. The must I to the Law statements, but the is none Marketing slogan. I am the and the like this, the must I everything not do, I must also not, so have I it earlier so a little listened out now, so or different said, me as Person, Why I the make and mine History behind it, the can I already bring, so at Storytelling, but it is also not the Wisdom last Conclusion, because I mine, on each Mediation website about me stands inside, like is he from the Job gone out and is then Mediator become. Man can the good make. Sometimes help Comparisons. When one to the Example now, with him is the Toilet clogged. Man turns itself on one Plumber or one Plumber, Heating gas, Water, People.
[35:01]And the tell then for the first time, yes, I have By the way here one Suction pump and one Compressor, the the and the makes. And the can in In no time at all, the lasts believe I one half Minute, until everything so is. And then have I here, the Power solution is By the way sustainable Energy and like this. The is everything in the Moment, when the Toilet overflows, not whole so relevant. And therefore is the so important, that one the Context Consistency makes. And the make Mediators guaranteed also.
[35:25]The make not somehow sharpening Behaviour or monkey Sayings and laugh funny, when the one what Stupid says. The makes her Yes also not. Why makes her in the Marketing quasi such unguided Things? Yes, have we Yes already said. I think, the is somehow really not the Readiness and also still a little to little Instructions, that them not exactly know, like goes the actually. And the People run Yes already loose and Search itself Marketing courses together for Mediators. I white even not, whether it something like that at all gives. Large, white I not, there have I so deep in the Hand looked. Yes, gives it in the meantime. While. So Mediators, other Mediators in the Marketing, Courses offer. So like one the Yes also from other Independence here knows. So for Podcasts gave it Podcaster, the have then other People Podcasts taught. Since can one also what from take always. Yes, Important is only the Overall system, that one once understands from because of, like hangs the everything together and then first in the individual Measures Go and it gives so a whole conclusive Concept, like one the makes. Namely in the Target group comes, which Channels use I and what are mine Contents for which Stage. The People have Yes also whole on Beginning still even none Problem perhaps and listen somehow, Mediation is interesting and get what Useful information. Then gives it later perhaps one Situation, where them the Feeling have, there could soon Trouble run. Or it gives People, the say, I need one Solution now. It gives different Purchase decision stations, before the Toilet clogged is so to speak.
[36:39]And the can one everything can and learn. The is not heavy. Me goes it only therefore, that one the holistic sees and holistic looks at and makes. And then is the simple. And also, what you said with about me, about me is one whole large Function. And I must also Unfortunately the Predecessor contradict, that one Website unimportant be. I find, the is one the most important Elements. Ability we about it speak. Since must I a Veto insert, the can I not take responsibility with mine professional Ethics. I can you the not withheld. Yours needs urgent one Website from many good Reasons. Say times two. Say times two good Reasons. Why need I today one Website, where I but LinkedIn have? The gives me Newsletter functions, the gives me Visibility, the gives me Business. The everything makes for me. So Google has the also made. You think, the is yours Target group, but the is the Target group from the respective Platform with their Algorithms, their Rules. The can switch off, the can say, these Contents come not more through. It be because, you switch Advertising. You give you so to speak in the Hand one others. You can the as Water point good use, but not as yours Oasis. His Homebase. Ah yes. Okay, the Risk, so his Independence on it to found, so to speak the Dependence other to go, although it other Tools gives, say you, is simple to large. Exactly. As next gives it now one Situation, the becomes seriously become. The has also with First Data and Second Data Policy to do, so with Data protection and GDPR.
[38:01]Yours quasi Content so plays and utilises, that her with the Interaction with the Customers analyse can, what the People interested. It gives Yes none Cookies more. We are Yes in one Post-cookie situation. The disappear slowly. The means, it goes only still with Content, the People to steer and one Personalisation on the Website get it right. I give to, the is whole high Marketing. The is heavy. But each earlier her starts, with Content Customer interactions to evoke, the better. And therefore is the also so a more important Location in favour. Yes, but Content marketing, I am now none Marketing expert, but I would say, since 15 years becomes preached, Content, Content, Content.
[38:37]What is now new? So for the first time, before a pair years is Content so to speak not only a Afterthought become, so like Marketing earlier it was or like this, we have now the Product and now must we still Content make. So Content is closer to the Product grown and is now Part of the product become. The is anno five, six years. The means, when a Mediator today's Content Marketing makes, is the hardly still to separate from the Product. The means, one speaks about Cases, Customer successes, one speaks about one Method, Advantages, one speaks about Experiences, one documented, what one learnt has about the years and like this. The is Part of the product become. The is so to speak, meanwhile have itself the Purchase decision processes so changed.
[39:19]That one not more says, I wants one Saw and read times fast what about one Saw, but it becomes tells from, like one Trees trims, like it looks, that them look like beautiful Animals and when them times at some point the make want, is there one Saw in favour. The means, these Processes come, grow together. And now, 2024, mine Opinion to, is the Point of view, the Kind and Wise, like one a Topic sees, like one one Market divided, like one Generous is and says from because of, yes, the could one make, the could one make, for me is important, so the Point of view, the Kind and Wise, like one one Situation framet and primet, the is now also Content marketing become.
[39:57]Therefore blooms straight the Sports leadership so high, because it gives Certainly Mediators, Sascha, the different… Thought Leadership is so to speak so one Kind from more demonstrated Expertise, the useful Contents supplies, but so branded, that one notices, the comes from Sascha Weigel, the comes from Seth Godin, the is a more typical Gunnar Duvenhorst. So that one so a little these Brand experience, the Brand promise so that with inside has. And one knows determined People, Podcasts, Series, Stuff, where one somehow white, what one expected. And one gets the also and is satisfied. And Thought Leadership is so to speak Content Marketing with this Branded cap on it. But what not embarrassing is, but really Helpful is. Man says, finally says times one the Truth. The means, I believe, the was the Colleague, the Imke Treiner, the in the one Podcast said, Mediation becomes not purchased. So none Human wants Mediation buy, but…
[40:52]Conflict resolution or Conflict management. And now would I from it Conclusion follow, what you say. But the People Buy already then, when them one Mediation also so to speak literally Book and shopping, the Buy there already the Mediator or the Mediators in, the them know from other marketing content. Exactly. Now becomes it namely genuine exciting, because therefore is so a more auditory Channel like a Podcast or so exciting, because one listens, like talks who? Speaks the slowly loud? has he even a small Jokes on the Lips and so continue. So one can itself rather introduce, like it is, with him to work. I note times short Humour. Exactly. Humour.
[41:30]Yes, exactly, sonorous and Soothing or even exciting and fast and like this. And earlier has one on the Website to Tracks wanted. What is the for a Animal? Can the with me work? Man looks on Websites always yet, also again a Example for Website. What is the for one Legal form? What writes who? Man scans rum, is the a Substance or is the a Firecracker? Power the Sense? Since play many Things together and therefore is also exactly that, I would say, it is still not wide enough thought. When one says from because of, the People Buy none Mediation, but Problem solution, then is the only a Step. Because the second Step is, the Method comes. And the comes then tremendous. The People have one Fantasy, the can me help, the can me help. And then come the whole Stuff, the then the Door open. And with it, with which her first the Door open wanted, namely, look times, Creativity.
[42:14]So Problem expertise, Change competence, Establishing of a Mindset to Ericsson is so to speak Ability to co-operate manufacture. The is one Huge expertise, the her so to speak still as By-product with you. Yes, the reaches not, the ins Shop window to place, now to say, Human, I stand for Change management and Change competence. The is still to early. The comes then later in the Content area, that already Credibility there is, the stands in favour. for. Exactly, the is exactly like in the real Life. So one has Thirst and then stands there like this, I can quasi Needs fulfil and one thinks like this, I need what to drink. The is Messaging. So to the right Time the Correct say and the People are yes, the know we Yes not, the run rum like Chicken coop and none white but, what People moves. But Self-selection is very strong. The People say with times and at some point come them on the Situation.
[43:07]That them perhaps one Conflict have. Perhaps have the People none Conflict, when we start with You to speak, change the Job or comes a newer Boss and suddenly have You one tangible Conflict, where You think, I wants here not out, the Job is super. And suddenly can You remember, can we the somehow solve or can I only one Part of the Method sets? Now comes it. It gives to the Example the Jobs-to-be-done concept, what always says, looks us but please to, not to products, but looks to, which Products gives it straight, the one Job fulfil. Yours could to the Example your Vendor's tray utilise, that one itself what out, so to speak for his own small Mini-Midiation with mine Man. And then so a little a pair Elements, the one utilise can and so learns one already quasi, so one comes already in one Business relationship with the Mediator pure, because one says, the is Yes a cooler Saying, the is one cool Question. Would you like you in Contact stay or so these whole Stuff. Yours have Yes one huge Method kit. The packs her but first from, when the Mediation goes off, but her can already much earlier the People show, what her everything can. And the in turn is stronger, as about it to speak. It offer and to say, I have straight with someone spoken, the has the Problem had, there have I the made and so continue. And the is really Content marketing.
[44:16]2024, because the People, and the is like said, Podcast is beautiful, because one one Voice listens, one can Videos turn, one can itself somewhere put down and one Lecture hold, one can also itself write, when one says, write is my Element. So these Contact points, no? Exactly, the can one free choose, shall one also and may one also, because each must Yes really his find. Until on the Website is everything to discuss. And Website simple, because it the own Homebase is. You have me Yes at two requested. I have already three called. So gives it still five, six more, the so right are. It would be a Error, the not to do, because one learns a lot. Man comes pure. I mine, you know itself, like it is, when you with yours Sunset one beautiful World immerse and new Facts manage. And the is yours Platform, where you decide, where you what… The is irresponsible, the Whole. Man can the times make. I have to the Example also straight none Website, because I everything change with mine Offer. I work whole good with the Crutch LinkedIn. Since have I also great Contacts, but when the the Only is, then are you so to speak not risk-averse. Yes, I can the confirm from mine View and now already from Beginning on like this, that I these Homebase really Important find, where me, and then was it even still Blog, the Blog as own Form of expression, passed over natural in one Website with own Page structures and there much Labour put in have and there have we then also then worked together.
[45:34]Okay, now see you, you can on it build up. The is the last Point. Since listen I also on, for one Website to advertise. When one now considered, that you the Digitisation now hug and the whole Contributions so to speak in Chat TPT feed and thereby what offered make can. Man builds on something on, what always more relevant becomes. When me now one appeals and says, from because of one Website, I give to, so one Kind static Website, where stands, good Day, come You to me, I make Help to the Self-help. The true really, the needs one not more. But none Website is not the Solution. The Website as digital Business card is out. The One-Pager to the Scroll down, where all solid Things inside are and to three years says one itself times, should I times renew. At least the Colour concept is also out. Nope, the was already also, the is mine Form of expression been and all others. You have earlier so one Handle in favour used, LinkedIn and Zing was it Yes also again and like this. Instagram, the are only Water points. Yes, Water point. The is super. Man can on this Water points outstanding hunt. Man can very fast his Point make. But each Tiger runs back to his Nest.
[46:37]The is a other Animal. Each Animal runs back to the Location, where he itself rest can, where he Tiger be can. And the mix up People fast. The is whole important. Really important. The People can me write. I write you in the next ten Points on, Why them it make must. The is really important. You know the itself. Soon comes AI. Soon come whole new Topics. So soon comes AI, is Yes also a Joke, but soon comes AI, the deep integrated is in Business processes. And there is Content also a Huge topic. So therefore highest Time to get started. I have the recently with Colleagues, the know you Yes also, Bernd Schmidt and Thorsten Feiter now from the ISB, the also thanks to their years of Strategy even Contents readable, audible, visible to be issued, in the Location were, in shorter Time, so similar like we, we were Yes even still faster, these Contents fed in have in one own AI. And the can one not plan ahead. Man must the simple make. But one is clear, when one the not makes, then can one plan ahead, what happens, namely nothing. The can one plan ahead. The means already also, in the Initial consideration, itself honest opposite to be, is it for me so to speak a Concept of life, these Independence build up. So I mine, we make Yes today Self-employment, zack, and then looks one times, like runs it. When a better Offer comes from the Company, then hires one again on and then is good. Then was it one nice Experience.
[47:57]But who so that his Livelihood or his Family maintenance, be Life concept finance wants, the must in other Periods think and work.
[48:06]And that, what also the Professor from the Uni Resin, believe me, Yes, exactly, the André Niedersnadek. Exactly, what he also correctly says, one must itself also not equal overtax and equal Independent make and everything in Fire set. Man can so a Business outstanding as Ancillary business, as Side-hustle use, because one has thereby less Print. But one must professional be. It goes at Professionalism. It goes at Be a Pro. And the means also, one can say, I try now times these small Niche times to sound out, to try out, to watch, on which Channels are them, can I there what do. So one can also experiment and explore and the Exploit, so the Earning money with one other Job make. The is also, so have I it also made. The is super important, because otherwise does one itself none Favoured. I believe, the Core must always the same remain. Man needs a System. Man must also adult become and say, I wait not, until the Customers Call and I search none Gap, but I create mine Positioning and I offer me on to front, after I inside and outside clarified have. The is also about that. that all ours Messages, the we in this Marketing, found I really super, like the built up is. The works Yes like planned, that we now here sit and again the Sack close and everything focus. But the is, believe me, on End of the Day is the the Point. So one must really, one must active become. Yes, the Plan true already. I knew exactly, that I you not in Consequence 67 on the People let go can. Then makes you Yes everything crazy, no? But I have already still times a pair Programmes maintained. After People for Substance taken care of have, clear. The makes Sense.
[49:34]The Thoughts, the would I still times short with you explain or perhaps also really you explain leave, because I him still not whole clear get have. You have the times me now again implied and in one other Context said. I says times like this, Marketing 80s years, what is my USP? I look me the Market to, there are the Player, I wants there now also pure, what makes me especially and now go I there pure. My Overall strategy, like make I that? And then have you times what implied and said, today would none more itself the Market view, because the stop itself immediately always again changed.
[50:01]And there said you so one horny Saying so to speak, I create me my Field itself and white, that I on the win.
[50:09]What would the mean, Translated for Mediation? So look I me the Market on and say, Human, there gives it already the Funny ones, there gives it the Serious, there gives it the Professorial. So I must now here the Cynic play as Mediator, because the the free Place is. Super Point. Also there in turn has itself the World enormous changed. As Marketing with Positioning arrived was, there gave it, so it gave this classic Book Positioning the Battle for Your Mind from Al Rice, 80s years, really 80s years, now not only as Gag. The People have said, the is important, but have never said, like it goes. So the was one the large Riddle. The whole Strategy frameworks were always whole clever. Also the Five sources model from Porter and like this. The was everything somehow clever, but none knew, like make I the because actually? And the is Yes later have arrived. And today, when I me today look at, is it exactly different. We have not more these Highlander mentality with it can only enter and the must I replace, kill and then set I me there. So I must always a little maudlin, because I think, that so none has one USP on Start, but all say, so my USP is and then say them exactly the Opposite from one USP. And I notice me times, one needs even none USP. Man must different be and although relevant different. that. And now give I my Knowledge one Price. Gives it but also already in America, was it also from Seth Godin also very strong played. Today is even not more this Warlike, can only enter, the battle for your min.
[51:33]Find one Gap and stitch the from, by you better cheaper will or like this. But today is one empathetic more generous. And I find, the comes also you Mediators very against, because her Yes actually from yours Founding history already Non-compete clause built-in have. It has Yes all Hand in Hand for the World peace. Could Yes even not Competition be. But ultimately must one itself superior, like many Mediators place because the Customer in? Four or a for the Case?
[51:59]In this respect gives it already something, what then again denied becomes, the not good is. In this respect is the also a Gift, find me, the Whole Generous to see. Namely to see, one shares the Market for the Customers. Customers have heavy Bags and run before the Screw window rum. Ultimately shares one the Market for the Customers on, by one says, it gives following Possibilities. It gives not good, bad, but it gives good, each to Style, what one needs. It gives to the Example, on Example has Seth Godin it good tells, from one Piano teacher. And one can one Piano teacher commission, the hard is to the Children, but the trimmed, so that them the Price win. Man can but also one Piano teacher select, the so to speak in the Proximity is, so wide away or close on it.
[52:39]Or this Piano teacher is so to speak, the makes the playful with the Children and the have stop Trestle in addition. And each must superior, what is my Order? I wants my Child so to speak in this Competitive pressure slide in. Then is these perhaps even Russian Ballerina the right Teacher. Or I wants the so and so make. And these whole Possibilities, the allow you to say, ah, I listen straight out, her have the and the Topic, there recommend I the Sascha. I am there whole good, but her can also, when her now absolutely Win want and the Whole like so a Russian Triolet take, then goes to the Court. Yes, but her goes there unchanged out. One is a Winner, one is a Loser. And mine Method is stop one so and like this. So one can the Market Generous divide. Man can even the Telephone number pass on on the Competition and say, the knows itself so that super from. And the goes somehow whole good on.
[53:29]Ultimately is the but also again Thought Leadership, because the Kind and Wise, like you the Market framest and like you him see, says thousand Pictures about, like competent you are. And therefore is the so important, that Positioning today is one Pro-positioning almost, because the has itself total changed, because one thinks wrong, one has a other Paradigm, when one thinks, God, God, what is because my USP, ach, I am Yes one, I have Yes these Cap on or like you already say, I am the Funny, I make in the evening only Jokes and thinks one also like this, wait times, where is because straight each Customer in this Thought process and where is actually the, like you the Market see and why do you the and for which stand you? So all that, what we discussed have, comes exactly in this Positioning cross 2024 together. And therefore all ask, relaxed yourselves, none needs one USP. The People want see, the is what for me and so continue. And when it one Uniqueness gives, one Uniqueness, then have her Happiness had. But the is not more decisive for the war. With the Metaphor Change we now. Yes, a little War must I also still inside have. Otherwise is it also everything Yes to nice. So Generous War lead, the is so to speak the Bombo. Then make we today one Point.
[54:36]Now have I it messed up. Now have I it filthy with War decision. I am now so to speak internal choked up and now must I stop. In mine Mediator attitude must I again find. I can you one good Mediator recommend. I have in Hanover… I believe, now need I one good Coach. The me again Posture teaches. Nope, I have also noted, we have Yes really already now one whole Ride behind us. Since were so many Things in the process, the to the Reflect stimulate, the to the Reflection stimulate, also to the Change possibly the one or other Speech or also the Fundamentals. And in favour leave we it today. Yes, super. When someone from the Listeners something know wants, the write you on and then clarify we that. So the was in the Deed a lot, but we have also little Time to lose, must one confess. When the People in the 80s, the must Yes also all catch up. So I am then always faster and wants still more get it down, because we have all none Time. Lays go, provides yours Questions and then discuss we the. With pleasure. So make we it, yes. Gunnar, many Thanks to, that you here thereby was and yours Experience and yours Knowledge with us shared have and the one or other Mediator or Mediator, the now and the now listened to has, perhaps you one or other Suggestion given has and the can a good Prelude be. Yes, super. Would me look forward to. How said, lays me on Hearts. I find, the is a exciting Topic. It is simple too bad, that her not so to speak with your Value and Value proposition in the Market perceived will. The is actually one Disgrace and must one change. And when Marketing one Matter good make can, then is it perhaps that.
[56:06]Who white. Okay. So be it. Many Thanks to. Until soon. Bye bye. Good Time. Ciao.
[56:13]Yes, the was my Conversation with Gunnar Duvenhorst, responsible his Character for Marketing and also Positioning. We have really many Points addressed, the for Mediators, for Self-employed generally Important are, the even straight such highly personal Products also offer and Sell would like, on it their Existence build up want and the with the one or other simple still not so successful works has And with all entrepreneurial Risk and also happy Circumstances and also difficult Environmental conditions current gives it but one underlit Point from Marketing.
[56:53]And the have we here again clarified, also so summarising the Episodes, the we before to the Topic here made have. When it you please has, when it you what brought has, Suggestions or also Excitement, then let it us know. Writes me yours Notes, Questions or but also critical Remarks to this Episode or generally to the Podcast. Says your Colleagues and acquaintances Notification, that it here one Podcast gives, the itself to such Questions from Mediators and Mediators busy, the itself with Coaching, Conflict coaching and Organisational consulting deals with and Experts here in detailed Conversations about it involved. For the Moment thank you I me, that you and her again here with thereby was. I say goodbye me with the best Wishes. Until to the next Times. Comes good through the Time. I am Sascha Weigel, Yours Host from INCOFEMA and Partner for professional Mediation, Coaching and Organisational consulting training.
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