INKOVEMA Podcast „Well through time“
#186 – Client-oriented marketing for mediation and conflict counselling
„How do you win clients for mediation? “
In conversation with Gunnar Duvenhorst
Gunnar Duvenhorst, Business economist; has been in marketing for over 20 years, specialising in customer-oriented B2B marketing for companies in the high-tech, cleantech & smart mobility, artificial intelligence and industrial sectors; trained systemic coach and many years of further training in transaction analysis; lives near Hanover.
Well through time.
The podcast about mediation, conflict coaching and organisational consulting.
Contents: Introductory text
Welcome to the latest episode of Gut durch die Zeit, the podcast for mediation, conflict coaching and organisational consulting.
In this exciting episode, we have the pleasure of talking to Gunnar Duvenhorst, an expert in the field of marketing and positioning. Sascha has an in-depth conversation with Gunnar about key topics that are crucial for mediators, consultants and other self-employed people.
Today's episode is all about marketing - an area that can often make the difference between success and failure for the self-employed. Gunnar and Sascha discuss the importance of finding a clear and compelling positioning to stand out in a highly competitive market. They shed light on the challenges and opportunities that arise and provide valuable tips on how to utilise them effectively.
A particularly interesting point of the conversation is the discussion about the often under-lit aspects of marketing. Many self-employed people and mediators face the challenge of marketing their services successfully, despite the fact that they may have excellent expertise and skills. Gunnar and Sascha go into how important it is to be focus not only on your own expertise, but also on the right way to present this expertise to the public.
Gunnar gives practical advice on how to build a strong brand identity and what steps are necessary to position yourself as an expert in your field. He explains how to use targeted marketing strategies to build trust with potential clients and create lasting customer loyalty. It also discusses how to stand out from the competition and develop a unique value proposition that is precisely tailored to the needs of the target group.
For mediators and self-employed people who specialise in highly personalised products and services, this discussion offers valuable insights. It becomes clear that successful marketing is far more than just advertising - it is about conveying an authentic and convincing message that is memorable and appeals to the right clients.
The conversation also offers practical tips for those who are already in the mediation, coaching and organisational consulting business but are struggling to position themselves successfully. The episode is a must-watch for anyone looking to take their marketing strategy to the next level, whether they are just starting out or are already experienced self-employed.
If you are interested in marketing strategies and their application in self-employment or if you are simply looking for new ways to market your services more effectively, then you should definitely not miss this episode.
Listen in and find out how you can strengthen your positioning and optimise your marketing to succeed in today's competitive landscape. We look forward to your feedback and wish you lots of inspiration and success in implementing the tips discussed!
Clients willing to pay for mediation?!
One of the things I spoke to Gunnar about was the willingness to pay. I have summarised what this – for mediation – is all about here. You can of course also read our conversation in the transcription (see below).
Content: Complete transcript of the interview